Do It! Marketing Blog: Marketing for Smart People™

The New Marketing: Ask and Give

amanda palmerThe new marketing is all about Ask and Give. 

What does that mean? 

  • Ask for attention
  • Give value
     
  • Ask for engagement
  • Give relevance
     
  • Ask for help
  • Give relationship
     
  • Ask for support
  • Give community
     
  • Ask for insights
  • Give advice

Two great examples you can adapt in your own business:

1. My friend Karyn Greenstreet is Asking for your input. And she is Giving 26 business building bonuses for answering her 6-question survey about how small business owners and entrepreneurs like to learn. It will take you two minutes or less to share your opinions. The GIVE is far greater than the ASK. 

2. Here is an amazing story from the world of music - notice how everything Amanda did (and does) is based on Asking and Giving:


What do YOU think of the approach above? Please share your advice, insights and recommendations about the value of ASKING and GIVING in the COMMENTS area below...

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