Tags: thought leadership marketing, marketing professional services, professional services marketing, trusted advisor marketing, marketing coaching, small business marketing expert, marketing coach, doit marketing, do it marketing, doitmarketing, sales and marketing, social media marketing, inbound marketing, internet marketing

Here are the top 7 things that entrepreneurs, business owners, and independent professionals must do every single day:
 

1. Revisit your goals, milestones, and metrics for the day, week, month, and quarter (financial, marketing, sales, operations)...
   
   Ramifications if not done daily - you lose sight of the big picture and get pulled off your game by distractions, trivia, and  grunt work.
    
2. Put new prospects on your radar via strategic outreach...
   
   Ramifications if not done daily - your sales and marketing start to slip and you suffer from the feast-or-famine small business sales rollercoaster.
    
3. Thank your team - whether in-house, outsourced, full-time, or virtual...
   
   Ramifications if not done daily - your team loses their motivation, momentum, and mojo. Once that's gone, they're halfway out the door. 
    
4. Offer value - in terms of content, your blog, a video, a resource, a referral, a favor, a gift...
   
   Ramifications if not done daily - you become just more marketing noise and customers and prospects tune you out and see you as a peddler, not a partner.
    
5. Invite engagement - online, offline, in-person, by phone or Skype; ask and answer questions, solicit feedback, invite comments, send a survey...
   
   Ramifications if not done daily - your business becomes isolated as you talk AT your customers and clients rather than talk WITH them. 
    
6. Recharge your batteries - just like the airlines say, "secure your own mask before assisting others"...
   
   Ramifications if not done daily - entrepreneurial burnout, stress, drinking, drugs, and divorce. Don't laugh - you could be next.
    
7. Be gracious and grateful - take a moment to appreciate what you have, what you've built, and who you get to serve each day...
   
   Ramifications if not done daily - instead of becoming more and more fulfilling, your business success becomes a trap, a race, and a never-ending contest that you can never win. Stop and smell the coffee!

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

Tags: marketing for speakers, marketing for coaches, thought leadership marketing, trusted advisor marketing, marketing for trainers, marketing coaching, small business marketing expert, marketing ideas, marketing coach, motivational speaker marketing, marketing consultant, small business marketing, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, small business marketing coach

Tags: marketing for speakers, thought leadership marketing, trusted advisor marketing, entrepreneurship, small business marketing expert, small business coach, marketing for authors, marketing for consultants, doit marketing, do it marketing, small business marketing speaker, doitmarketing, small business marketing coach, business coach

Tags: marketing for speakers, marketing for coaches, thought leadership marketing, word of mouth marketing, small business advertising, marketing professional services, professional services marketing, trusted advisor marketing, marketing professional services firms, small business marketing expert, professional speaker marketing, marketing ideas, motivational speaker marketing, small business marketing, marketing for authors, marketing for consultants, doit marketing, do it marketing

Tags: marketing for speakers, professional services marketing, marketing expert, marketing coaching, small business marketing expert, professional speaker marketing, marketing coach, marketing consultant, marketing for authors, small business marketing coach

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Tags: marketing for speakers, marketing for coaches, marketing professional services, marketing for trainers, small business marketing expert, marketing coach, motivational speaker marketing, marketing consultant, small business marketing, marketing for authors, marketing for consultants, small business marketing speaker, small business marketing coach

My friend and mentor, Jay Conrad Levinson asked me to send this special invitation to you below... this program may be exactly what you need to kick off your 2013 with a BANG and generate the results you want in your business.

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Learn Guerrilla Marketing from the man who invented it, Jay Levinson. Whether you are a small or medium sized business owner, in marketing or sales, or are a CEO, your business will be invigorated and you will gain fresh perspectives on moving forward after attending the Guerrilla Marketing Intensive. There is no better investment.

Jay is a winner of first prizes in all the media, he has been part of the creative teams that made household names of many of the most famous brands in history: The Marlboro Man, The Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, and the Jolly Green Giant. He was a First prize winner at both the Cannes Film Festival and Venice Film Festival. He is the best selling author of the Guerrilla Marketing series.

We keep the Intensive under ten people as they are at Jay's personal home in Debary, Florida.

The next date for live training with Jay himself is:

• November 12th - 14th, 2012

We hope you can make it..

If you want to reserve your seat, please register as soon as possible here.

PS: Read what this year's attendees have said about the Guerrilla Marketing Intensive.

I must tell you, this week was one of the most informative and productive weeks I have had in a very long time. Jay and Jeannie were wonderful hosts and teachers. I left there revved up and ready to take my business to new heights through Guerrilla Marketing.
Tom Lemery, President & CEO
Creatacor, Inc.

I just wanted to say thanks again for a great 3 days. You've motivated, inspired and given me the tools to take the action that I have been procrastinating.
Kelli Hoskins, CEO & Master Business Coach
ActionCOACH /The World's #1 Business Coaching Firm

Amy, I should tell you that I am in love with your parents. Jay and Jeannie are so amazing.
Elayna Fernandez, The Positive Mom Foundation
Bestselling Author | Guerrilla Positioning Strategist

I would like to thank you for your wonderful hospitality at the Intensive. Jay was just fantastic.
Ashish Desai, Sujanil Chemo Industries
Maharashtra, India

Click here to learn more.

Tags: marketing speaker, marketing success, word of mouth marketing, viral marketing, guerrilla marketing, marketing professional services, entrepreneurship, small business marketing expert, marketing strategist, small business marketing, small business marketing coach, marketing tips

Tags: marketing concept, marketing coaching, small business marketing expert, branding, marketing consultant, small business marketing, doit marketing, do it marketing, small business marketing speaker, small business marketing coach, naming

1. Tweet more regularly about resources, tools and ideas that link back to your website. Use tools like Hootsuite, TweetAdder and Buffer.

2. Create short 2-3 minute videos on YouTube and make sure to add titles near the beginning and end of the video inviting viewers to get more resources from your website.

3. Also make sure to optimize your videos' titles, descriptions, tags and use your full url (meaning include the http:// part!) as the first line of your video description so people see it right away without needing to scroll down. Example: Business Card Kung Fu

4. Get to know Pinterest. It is the fastest growing social media site in history and it's also a lot of fun. Visit my free marketing resources page and grab a fresh hot copy of "How to Use Pinterest for Business." Example: http://pinterest.com/marketingexpert/  

5. Slideshare: You know you've got 'em - PowerPoints. PDF's. All kinds of goodies probably littering your hard drive and you're not take advantage of ANY of 'em as marketing assets. But sure enough, you can start a free Slideshare account, upload your favorite 5-6 PPT or PDF documents, optimize the tags, titles and descriptions, and BAM - more web traffic for you. Example: http://www.slideshare.net/doitmarketing

6. Build an about.me page that collects all your important web links and can serve as an online "business card" or switchboard to connect folks to all your social media accounts in one handy place. Example: http://about.me/doitmarketing

7. Build a brand reputation profile on BrandYourself.com. It's a great way to monitor your online reputation AND build Google juice so you are more visible, more findable and more credible to folks searching for your type of product, service or expertise. Example: http://bobgarlick.brandyourself.com/

8. Boost the impact and SEO value of your LinkedIn profile. My pal, LinkedIn guru Viveka Von Rosen has 12 kickass tips for you on 12 Ways to Spice Up Your LinkedIn Profile. Hint: You also totally need to pick up Viveka's book LinkedIn Marketing: An Hour a Day.

9. Blog, baby, blog... Research from our partners at Hubspot proves that businesses that blog twice a week generate 60% more traffic and leads than businesses that blog once a week or less. Not every blog needs to be a novel. Short is good. Medium is good. Long is good. Not blogging regularly is bad. Ya dig?

10. Infographics. Love 'em or hate 'em - they're hotter than a Vegas sidewalk in August. How can you present a simple, visual, and valuable piece of content that your readers, prospects and customers would really appreciate? Example: 12 Home Page Must-Haves. 

11. Post to relevant LinkedIn groups. LinkedIn is THE social network for business. But all I see in your message stream is who you connected with yesterday, who you endorsed as a great accountant, and that you changed your photo (which is great because that brown tie wasn't helping you). Post LINKS to your great content. Post provocative, interesting questions. Post answers in relevant Q&A Discussions. 

12. Don't ignore PR: Do everything you can to put yourself in a position to be quoted, interviewed, linked to, and featured in relevant blogs, articles, publications and newsletters aimed at your target market. If you're not sure where to begin, start with PRLeads.com and PressReleaseSender.com

13. According to my pal Jay Baer of Convince and Convert, text is going away. Everything online is moving to pictures and video. If that's true (and trust Jay - it is), then your two new best friends will be... 

14. Flickr.com: Post pictures of you, your clients, your projects, your meetings, your team, your best work. Don't be shy - Flickr is a great place to strut your stuff in an immediately impactful way. A picture is worth a thousand words, yadda yadda. Here's a great example from my pal Scott Ginsberg.

15. Animoto.com: Video, baby, video. Turn your photos, video clips, and music into stunning video masterpieces to share with everyone. Fast, free, and shockingly easy! You can use these for yourself, your products, your services, your programs and your ideas. You can also export your creations to YouTube and optimize them further there (See point #3 above.) Example: Top 10 Differences Between Girls and Bodacious Women.

16. Don't ignore email marketing. One of the most common reasons you may be losing web traffic is simply because people who know you and like you have forgotten about how awesome you are. Email marketing reminds them. Not sure where to begin? Start with a Constant Contact free trial. 

17. Never Stop Marketing. That's both a mantra and the website of my pal Jeremy Epstein. But my point is... Never stop experimenting. Never stop testing. And only KEEP what works for you and generates results. You can safely toss the rest.

Go about your marketing with a sense of positive skepticism. Just because someone else says a strategy or tactic is great, doesn't mean it's great for YOU. There is no cookie cutter. You are no cookie.  

If you enjoyed this post, you may also want to read two closely related ones: 

Marketing Coach: "You Never Know" Will Kill You

Business Coach: 7 Keys to Help You Focus on Strategy Not Tactics

What do you think? 

Use the COMMENTS section below to share your insights, advice and recommendations...

 

Grab your FREE copy of the Social Media Traffic Boost Cheat Sheet!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

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