Do It! Marketing Blog: Marketing for Smart People™

1. Drink more water.
2. Watch less TV.
3. Action makes traction.
4. Try new things.
5. Hang in there. 
6. Get better daily.
7. Begin with enthusiasm. 
8. Finish with flair.
9. Celebrate small wins.
10. Eliminate wasted steps.
11. Aim higher sooner.
12. Never stop learning.
13. Start fresh today.
14. Write that letter. 
15. Practice deep listening.
16. Pay yourself first.
17. Seize the day.
18. Cashflow is king.
19. Life is good.
20. Eat more vegetables.
21. Thank your Mom.
22. Make others shine.
23. Ask me anything.
24. Think WAY bigger.
25. Focus your energies.
26. Now beats later.
27. Tweet more often.
28. Zig don't zag.
29. Marketing comes first.  
30. Hug your kids. 
31. Content before commerce.
32. Never sell alone. 
33. Don't get distracted.
34. Always ask "Why?"
35. Amp it up!
36. How doesn't matter.
37. Invite and engage.
38. You're already there. 
39. Make silly faces.
40. Get off email.
41. See the sunrise.
42. Simplify, eliminate, outsource.
43. Kiss your dog.
44. Fascinate to dominate.
45. Write it down. 
46. Keep on truckin'!
47. Love your clients.
48. Ask for help.
49. Value follows fee.
50. Never give up.
51. Decide, organize, act.
52. Sharpen your edge.
53. Lose some weight.
54. Hammer it out.
55. Doodle more often.
56. Drink hot coffee.
57. Expand your circles.
58. Consider crazy alternatives.
59. Chinese food rocks!
60. Use beautiful things.
61. Not so fast. 
62. Get a massage.
63. Unlock, unblock, unleash
64. Go for no. 
65. Blow 'em away.
66. More chocolate, please.
67. Fill your buckets. 
68. Don't shy away.
69. Give more generously.
70. Don't be scared.
71. Freshen it up. 
72. Go play outside. 
73. Thank your heroes.
74. Respond, don't react.
75. Sing real loud.
76. Schedule "me" time.
77. Bake a cake.
78. Live the dream.
79. Invest in yourself.
80. Fall in love. 
81. Seek the truth.
82. Avoid the obvious. 
83. Laminate your kudos.
84. Birds gotta fly. 
85. Fish gotta swim.
86. Potential ain't performance. 
87. Relationships are perishable. 
88. Kill your television.
89. Make that call. 
90. Hire the weirdo.
91. Speak more honestly.
92. Track your progress. 
93. Decisions drive momentum.
94. Take notes everywhere.
95. Look further ahead.
96. Stop playing small.
97. Sell the dream.
98. Deliver the goods. 
99. Never shortchange yourself.
100. You're so ready.
101. DO IT. Now!

As you know, most of my work is dedicated to boosting the success of entrepreneurial and executive speakers - meaning, both professional speakers AND professionals who speak. 

Whether you are a professional speaker, author, or high-fee expert OR a thought-leading corporate executive, your marketing success depends on developing a personal brand with some pretty serious horsepower.

Not necessarily superstar celebrity status, but you also can’t look like you’re fresh off the pumpkin truck.

So what does that mean?

Let’s do a quick audit of your assets and resources:

1. Is your website strong and credible with bold graphics and professional design?
2. Do you have an abundance of testimonials and third-party endorsements?
3. Are you regularly quoted in the mainstream media and industry publications?
4. Is your blog top-quality and updated regularly? (You do have a blog, right?)
5. Are your social media accounts current, updated regularly and growing?
6. Are you speaking regularly at local, regional and national events?
7. Are you getting interviewed and profiled by other experts in your field?
8. (Bonus) Are you creating and publishing original research, surveys and reports?

Now at this point, I’ve scared almost everyone... Sounds like an awful lot of work, doesn't it?

My encouragement to you is this - DON’T give up.

ALL of these assets and resources can be beefed up and made ready for prime time with a little bit of concerted effort and perhaps some outside help and guidance.

Tomorrow, I'll give you step-by-step guidance on how to get started on each of these.

Until then, please us the COMMENTS area below to share your insights and experiences building up your own levels of speaker marketing success...

In this final installment of New Year Goodness... you're getting my top picks of marketing must-read info, strategies, templates and tools. 

Why?

Simple... 

So you CAN (and WILL!) make 2013 your best year yet. 

Is this just more smoke and mirrors and hokey motivation?

Nope - it's a 12-pack of "Real Deal" marketing tools that you can review over a weekend (ahem... maybe even THIS weekend?) and start to implement bright and early Monday morning. 

Ready? 

Here we go...

Most popular posts:

1. Marketing Coach: 17 Ways to Drive More Traffic FAST
2. Email Blast: Creating subject lines that pack punch
3. 23 things to say when you're asked for "free consulting"
4. Small Business Marketing Coach: Developing Customer Intimacy
5. Referral Blurbs - Marketing Coach Tip
6. Marketing Coach: How to Write Your Kickass Bio (12 Tips and Example)
7. Social Media Scripts: Tips from a Marketing Coach
   
   

Hidden treasures:

1. Marketing Coach: 33 Ways to Make 2013 Your Best Year Yet
2. Professional Services Marketing: Speaking to Attract New Clients
3. Marketing Concept: Use these headline techniques if you dare
4. 5 Signs that Your Prospect is Giving You Too Much Bullsh*t
5. Business Coach: 50 Reasons People Should Buy from YOU
   
   

Ah, heck - I can't resist giving you THIS one...

The (REAL) Idiot's Guide to Social Media Marketing

And one more for good luck:

Marketing Speaker Tip: Erase. Start Fresh. Kick Ass

p.s. As you review these, please share YOUR advice, insights and recommendations in the COMMENTS section for each of these blogs. Even if the posts are older, I always see new comments as you post them -- so I'd love to generate discussions with YOU on how you can max out these ideas in 2013 for YOUR business!

Guest post by Art Sobczak

Several years ago I started a year-end tradition of posting a list of questions for sales pros to ask themselves as they started their new year.

It was extremely popular, received tons of reprint requests (like this one I got from David!), as well as suggestions to share them again the next year. So now I do it every year.

I suggest you set aside some time, look at each of these questions, and answer them with an action plan.

Follow that plan, and like many others, you will guarantee your own success.

Here we go:

1. What are you going to do to improve your industry and product knowledge in 2013? 
    
2. How many inactive customers will you revive and turn into regular customers again? What do you need to doto make that happen? 
    
3. What will you do to ensure you're protecting your best customers, and adding more value to the relationships? How will you sell even more to them? 
    
4. How many new customers will you bring on this year? 
    
5. How do you plan to do that, specifically? 
    
6. What will you do to improve your physical health in 2013? 
    
7. What, specifically, are your sales and production goals for 2013? How does that break down into quarterly and monthly goals? 
    
8. How much more money will you make in 2013? How will that happen? What will you need to do, today, to take the first steps in that direction? 
    
9. What will you need to do to increase THAT number by an dditional 10%? 
    
10. What are you going to do every day to keep your attitude at a high level? 
     
11. How much time are you going to spend, daily, to improve your own sales skills? What will you do? 
     
12. How many referrals did you get in 2012? How did get them? From whom? What will you do to turn them into sales? 
     
13. Speaking of referrals, will you please forward this post to two others who would also benefit? And invite them to get weekly sales tips at http://businessbyphone.com (OK, that's one of mine.)
     
14. In which areas will you improve your personal, family, and spiritual life? 
     
15. How are you going to maximize the use of your time? Where will you cut out the time-wasters in each day? 
     
16. What have you been putting off that you will take care of within the next two weeks? 
     
17. Who can you help to feel special every day? 
     
18. What challenge, wish or desire--that you've never attempted before--will you finally achieve in 2013? 
     
19. How will you do that? Why? 
     
20. Where are you going to write all of this down so you can review and revise your plans regularly? 
     
21. What will it LOOK like when you accomplish everything you've just been thinking about? 
     
22. How good will it FEEL? 
     
23. What will it SOUND like when you achieve these things? 
     
24. Why COULDN'T you do all of this? 

Any answer to that last one is not a reason, but rather a self-imposed limitation, excuse, or lack of desire or effort. The biggest deterrent to success looks us in the mirror every day. 

Now, go out and plan to have, no, COMMIT to having...

...YOUR BEST YEAR EVER IN 2013! 

________________
About the Author 

For the past 30 years, Art Sobczak’s tips and training have helped others do “rejectionless” prospecting and painless  and profitable sales. Get his free ebook of 501 sales tips at www.BusinessByPhone.com 

1. Fewer resolutions. More resolve.

2. Increase your daily level of optimism. AMAZING things will start to happen! 

3. Be a lamp. Or a lifeboat. Or a ladder. 

4. Mean people suck. Don't become one of them. Not even for a second. 

5. Write more. Journaling, blogging, morning pages, notes to friends and loved ones.

6. Feature and leverage other people. Read this to find out how.

7. Be more gracious and more grateful.

8. Less excitement. More execution.

9. Let it go. Yes, you know EXACTLY what I mean. (Thanks again, Joe Calloway!)

10. Create a mastermind alliance or partnership. It will make all the difference.

11. Write your damn book already.

12. Drink more water.

13. In case of emergency, oxygen masks will drop from the overhead compartment. Secure your own mask before assisting others.  

14. Clean up. De-clutter. De-pile. 

15. Make more lists and use them wisely.

16. When it comes to social media: Post value (not ego); Retweet generously; Shout-out loudly; Thank abundantly.

17. Carry a notebook everywhere. Got an idea? Write it down. With today's date. And a "next action" step. Repeat.

18. Get more sleep. 

19. Do more of what makes you happy. 

20. If you speak or present regularly, your ideas deserve beautiful slides. This might help. And you totally need to read this (PDF) too.

21. If you DON'T speak or present regularly, you are missing out on the #1 way to boost your career, grow your business, and magnify your impact on the world. Want some ideas? I can help you (yes, it's free.) 

22. Nobody buys your products, services or ideas "sight unseen." So go get seen.

23. "If everything seems under control, you're not going fast enough." ~ Mario Andretti

24. Read Getting Things Done by David Allen. 

25. Master your inbox once and for all. Massive freedom will follow. 

26. Tap into trends to generate more and better ideas for both your business and your life. Start here or here. (Read this to see how Harvard Business Review connects trend hunting with sales success, too.)

27. Stop worrying about the HOW. Focus on your bigass WHY and a small set of very specific WHATs. The rest will take care of itself. Honest.

28. Become more in tune with the time/space continuum. Seriously. Rather than wanting everything to happen "Now, now, and now" (which only causes overwhelm and frustration) focus more consistently on what you need to do "Next, next, and next." 

29. The three factors to your long-term success: 1. Your Authenticity 2. Your Expertise 3. Your Enthusiasm.

30. Replace "Who's going to let me?" with "Who's going to stop me?" (Hint: Maybe no one?)

31. Reflect on the shortness of life. This slide show of people we lost in 2012 may help remind you. And pack as much goodness as you possibly can (for you and for others) into every single day.

32. Always pick up the check and leave a big tip. 

33. You're pumped... You're peaked... It's game time... Bring it!

Tags: Marketing coach, marketing concept, marketing for authors, marketing for speakers, success tips

Please share this post with those you want to help. And add your own wisdom in the COMMENTS area below... 

Marketing Concept: Writing Page One

Today you are writing the first page of a 365-page book. 

Make it a good one. 

Inspired by my pal Michael Goldberg of Building Blocks Consulting - who wrote this post - here are the Top 5 things to get excited about in YOUR business for the New Year and all of Lucky '13!

1. Books

Reading 'em. Writing 'em. Ebooks. Hardcopy books. All kinds of books.

As you may know, the DO IT! Marketing book is coming this summer from AMACOM and there's lots of cool developments brewing there... but let's talk about YOU... 

• Do YOU want to write a book? 
• Have YOU written a book that's under-marketed? 
• Do YOU have an ebook or information product that you're working on and just can't seem to finish?
• Do YOU have plans to develop a NEW book or information product - and just don't know where to begin?

Don't get stuck - let me help you take your first (or next) ebook, book, or information product over the finish line.

As for books to read - here are five recommendations for YOUR 2013 reading list:

2. Focus

Focus on a specific target market.

Focus on your "secret sauce" of expertise.

Focus on your most fun and profitable projects, prospects and programs.

And...

     Let...

          Everything...    

               Else...

                    Go...

3. Fitness, Toughness, Accountability 

As you may know, I've lost a tremendous amount of weight recently.

Sidebar: OK, my wife Vanessa HATES when I say that to people - it's 18 pounds in 90 days to be exact. (She thinks I make it sound like 100 pounds and she further thinks it makes people feel awkward when they haven't noticed. On the other hand, people whom I haven't seen in YEARS are shocked by my total weight loss of almost 40 pounds since 2008 - so to ME, it IS a "tremendous" amount!!)

The secret? The Charlie Newman hardass eating program plus twice weekly workouts at Nick's Gym.

What's the Charlie Newman program? Three things - all simple but not easy: 

1. No white stuff (dramatically reduce carbs, breads, sugars, etc.)
2. Drink a ton of water daily. More than is comfortable. More than is fun. More than you want to. Like you need to go pee 10 times a day. That is the right amount.
3. No food after 7pm.

The toughness comes at times like Thanksgiving, Christmas and New Year's Eve - when it's EASY (or even expected) that you'll go overboard and do things you should not do. Toughness says you don't go there. 

Accountability is the fact that I live with Charlie Newman - he's my son - and he SEES what I eat, HOW much, WHEN I eat it... and there aren't enough places to hide in our kitchen. 

So consider one of your goals - what's going to fuel YOUR fitness (financial fitness, marketing fitness, relationship fitness, physical fitness, etc)? And which kinds of built-in toughness and accountability mechanisms will you use to ensure your success?

4. Travel + Leisure

Yes, I mean both the concept - and the magazine. We get this magazine and it has opened my eyes to an undiscovered opportunity that YOU have if business travel is part of YOUR work...

In my work as a professional speaker and marketing coach, travel is a given.

How much you enjoy it and exploit it is 100% up to YOU... 

2012 trips have taken me to Columbus OH, NYC, Toronto, Denver, Shelton CT, Indianapolis, Minneapolis, Phoenix, Atlantic City, and Winnipeg ("Brrr...") Future trips already planned for 2013 include Atlanta, Vancouver, NYC, Minneapolis, Pittsburgh, and Chicago.

But there is a HUGE difference between the two words "trips" and "travel." You can take business trips and they look like this:

• Get to airport in your home city 
• Go through security
• Swallow stale air in thin metal tube for between 1-8 hours
• Land 
• Taxi to hotel
• See inside of hotel
• See inside of conference rooms
• Eat inside hotel
• Eat inside conference rooms
• Taxi to airport
• Go through security
• Swallow stale air in thin metal tube for between 1-8 hours
• Land
• Go home. Hug spouse. Kiss dog. Fall into own bed.
• Repeat as needed to meet your career or entrepreneurial goals

THAT, my friends, is not travel.

Travel is sightseeing, museums, restaurants, cafes, bars, shopping, exploring new places and discovering local experiences.

Question for you: How can you bake more TRAVEL into your TRIPS during 2013? I'll do my best - and hope you do, too.

Let's check in with each other over the next few months to see how we're both doing!

5. Giving away WAY more FREE stuff

Since November, I have made a commitment to sharing MORE experiences of value - for free - and making MORE profit-rich resources available - again, for free.

If you know me at all, you know I've always done this BIG-time. But I wanted to see what would happen if I ramped this UP to near-ridiculous levels.

• Would I burn out? (No)
• Would you? (Not yet - but we're just starting)
• Would anybody come (Yes - see below) 
• Would there be anything left for me to monetize and sell? (Apparently)
• Would people tell their friends and colleagues? (Yes - and thank you!)

Early Results:

In November, I presented the "Marketing Strategy Blueprint for 2013." We had 169 people register for that info-packed training call and it generated $4500 of client work. Good for you - and good for me. 

In December, I presented the "Sponsorship Strategy Blueprint." We had 161 people register for that training call where I laid out my VERY BEST fee-paid advice with no holds barred. That call generated $8100 of client work. Again good for you - and good for me.

Coming up later this week, YOU are invited to "Your Speaking Business in 2013" with my friend and colleague Andrea Gold of Gold Star Speakers Bureau and author of "The Business of Successful Speaking."

Join us - you don't need to buy anything and there's no catch. If we provide value and you want more, you'll know what to do.

Questions for you:

• Are you strategically giving away RIDICULOUS amounts of value? 
• How could you give even MORE? 
• What could you do to AMPLIFY your impact with your target market? 
• Whose HELP do you need? Partners, affiliates, mentors?
• WHEN will you launch your "WAY More FREE Stuff" campaign?
• HOW will you measure its success?

What do you think?

Use the COMMENTS area below to share what YOU are most excited about in YOUR business for 2013 and... 

Your business needs to FLOP.

Truly.

And no, this is NOT another one of those goofy semi-inspirational posts that tell you that all entrepreneurs need to FAIL before they succeed. 

FLOP is an acronym for one of the most powerful marketing concepts you can use to grow your business FAST and EXPONENTIALLY:

FLOP: Feature and Leverage Other People.

Marketing 101: If all you talk about is YOU - your company, your book, your blog, your brand, your programs, your products, your services... people will ignore you, tune you out, and dismiss you for the self-centered schmuck that you are. 

FACT: Experts promote other experts. 

• Experts are NOT insecure about shining the spotlight on others (Shawn Ellis for example)
• In fact, they THRIVE on it (like Damian Niolet)
• Experts ALWAYS work hard to feature and leverage other people (like my hero Tom Peters has done since 1999 with Tom's Cool Friends) 
• Experts are curators and pointers-out-of-cool-things (Another one of my heroes, Guy Kawasaki, built a business on this notion at Alltop.com)
• Experts post business book reviews of other experts' books
• Experts do research and interview other experts on their blog (like my BFF Stephanie Chandler does at BusinessInfoGuide)
• Experts recommend and refer other experts for client work, projects, and media interviews (like I teed up the awesome Derek Sivers for some nice coverage in Investors Business Daily by connecting him with uber-cool business journalist Amy Alexander)

More Examples:

1. As you may know, I'm in the process of publishing the DO IT! Marketing book with AMACOM. Notice I didn't say "my" book. Because it's really not just mine. In the writing process, I asked a dozen of the sharpest, most successful marketing experts I know to contribute a "success strategy sidebar." They did. Now my book is truly "our book." That's FLOP.

2. My pal, Avish Parashar, is not only a top-notch opening and closing keynote speaker... he's also a speaker marketing guru. Hmmm... competition? Nope. FLOP partner. He regularly shares my content with his newsletter readers and I do the same for him. He promotes my programs. I promote his. We're not only friends, we seek each others' professional advice and exchange referrals. That's what you might call FLOPPY.

3. My friend Carol Ritter writes for a Chamber blog and local paper. Her holiday column included these words: "My gifts to all the entrepreneurs and non-profits who are working so hard to be successful is the gift of resources. I work with some of the most successful entrepreneurs in the country; their ideas and success will inspire you and give you concrete ideas for 2013..." and she proceeded to list a great sales culture expert, a great video production company, a great marketing resource (from yours truly), and a great motivational speaker from North Carolina. There's FLOP in action again.

Grow up. Step up. Be a real expert and learn once and for all - it's not about YOU.

The more you FLOP, the more YOU will succeed.

What do you think? Use the COMMENTS area below to share your advice, insights and experiences on featuring and leveraging other people...

p.s. Can you find the 2 awesome clients, 2 great friends, 1 respected colleague and a semi-nude woman in the graphic above? Here's some help: 

New Orleans motivational speaker Marvin LeBlanc

Healthcare keynote speaker LeAnn Thieman

Conference Catalyst keynote speaker Thom Singer

Presentation skills expert Laurie Brown

Meetings technology speaker Corbin Ball

Lingerie models (nice holiday savings too)

FLOPPED again!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

1. Keep it short. No time to write? Cool - they have no time to read. 

2. Lists rock (like this one!)

3. Shoot a 2-minute video. Post to YouTube. Embed with 3 lines of setup. Optimize title, tags and description with your keywords. Boom - done. 

4. Interview other experts. Three questions max. Post and voila!

5. Interview prospective clients and customers. Promote them and their company. Repeat. Go to bank.

6. Review your favorite books on amazon - both related and unrelated to your main business. Optimize your amazon reviewer page and link it back to your home page.

7. Seek guest blogging opportunities on blogs that target the same topics and readership you are after. 

8. Invite both prominent and up-and-coming bloggers to guest blog for you. Same story, other direction. Genius!

9. Leave constructive, helpful comments on prominent blogs and media sites. Use an abbreviated signature file and link back to your blog.

10. Participate in Linkedin Groups and share your blog content/links in response to relevant questions and discussions. You raise both your credibility and visibility with this one tactic.

11. Don't overdo keywords and SEO on your blogs - people can tell and it makes you look a little creepy, robotic - or both. Write for humans and the traffic will follow.

12. Graphics, baby, graphics. Blogs are visual. Get an affordable account with iStockPhoto or one of the other stock photo sites. Grab unusual and interesting graphics and photos to spice up that wall of text. You'll be amazed. It makes all the difference.

13. Schedule it. Stick to it. Your blog is the command center of your online thought leadership platform. Shoot for 2-3 updates a week and amazing things will start to happen. Now is the time for you to... Get blogalicious! 

Keywords: Blogging for business, marketing expert tips, marketing speaker, marketing coach

What do you think? Use the COMMENTS area below to share your advice, insights and experiences on blogging for business and...

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

You're invited to join me December 19th for the Sponsorship Strategy Blueprint. This is a FREE teleseminar training call.
Register here. 

Corporate Sponsors: 3 Ways to Get Corporate Sponsors NOW

You've heard of sponsorship - they're everywhere. From professional sports stadiums to your local chamber of commerce golf event to most everything you see on TV. Awards shows have sponsors. NASCAR has sponsors. Non-profit organizations have sponsors. Conferences, tradeshows and conventions have sponsors. 

Seems like that sponsorship gravy train is chugging mightily along throughout our economy. The only place you might not think of sponsorship is... 

For you. 

And your business. 

And perhaps this post (and the free call on 12/19) will change that. 

If you are a speaker, author, expert, entrepreneur, or sales and marketing executive, obtaining a corporate sponsorship may be easier and more lucrative than you imagine...

Three examples and three quick ideas for YOU: 

Example 1. A few years ago, I partnered with a company called HRWebXpress - they were a software company targeting the same small and medium businesses that I was serving with marketing consulting and speaking/seminar services. We put our heads together and produced a sponsored seminar series for small business owners that focused on growing both the people side of their business (HR software) and the revenue side of their business (strategic marketing and smarter selling - aka me). We did a series of three of them. They got quality face time with their clients and new prospects and I got leads for additional speaking, private onsite seminars and consulting. 

Question 1: What companies are potential partners for you in completely different and unrelated industries who are going after (or who already HAVE) the EXACT same clients and prospects YOU are dying to meet? Find them. Connect with them. Discuss. 

Example 2. Seven years ago, I was a member of a suburban Philadelphia chamber of commerce whose programming VP befriended me. She was frustrated by the quality of their small business education program. And, frankly, she was sick of all the work required to put on mediocre programs with low attendance. Short story: we entered an agreement where the Chamber sponsored us to produce their small business seminar series. Brought in professional speakers. Raised registration fees by 500% (from $25 to $125 per program). Rebranded it as "Chamber Learning." Did a series of 20 seminars over the next 2 years for them, and won a national award from the ACCE (Association of Chamber of Commerce Executives). Since then, I can DIRECTLY trace over $40,000 of business to that series of "low fee" events.

Question 2: Which partners or organizations have urgent, pervasive, expensive problems (or gaps or unmet needs/aspirations) where you can solve those problems in creative ways by connecting them with your people, your products, your services, your programs, your expertise? What's their "missing piece" and how can you position yourself to help them complete their puzzle? THAT is a sponsorship opportunity!

Example 3: Last year, I partnered with Steelcase to sponsor a seminar for their small and medium sized AEC (Architecture, Engineering and Construction) firms. These smaller firms were an underserved distribution channel who frequently recommended or purchased Steelcase furniture and office systems in their clients' buildings and renovation projects. Steelcase was already doing great with their larger, national partners. They were saturated. The next opportunity? Get smaller AEC firms to recommend and install Steelcase products much more vigorously The best way to influence them? Educate them and help them grow THEIR small businesses! The answer? We did a win/win/win program where Steelcase made a positive and much appreciated impact on 24 AEC firm owners and salespeople, Steelcase relationship managers got a great reason to reach out before the event and to follow up after the event, the AEC firms got instant-action marketing advice, strategies and tools, and I got in front of 24 new prospects with whom I would otherwise have no reason to cross paths. 

Question 3: Which potential sponsors come to mind where you can help THEM help THEIR clients, prospects, customers, partners, suppliers, vendors, dealers, distributors of franchisees? Put yourself in the sponsor's shoes and ask the question, "Who do we need to impact so that we get more leads, more opportunities, or more sales in OUR world?" If you can partner with them to make THAT happen, that's a profit-rich sponsorship deal in the making!

REMINDER: You're invited to join me December 19th for the Sponsorship Strategy Blueprint. This is a FREE teleseminar training call. Register here. 

Tags: Small business marketing coach, professional services marketing, marketing strategy, corporate sponsorship

Please use the COMMENTS area below to share your advice, experiences or questions on this topic: