Welcome to the 2014 Do It! Marketing Master Class Series
Here's where you'll get some of the smartest marketing advice from top marketers and entrepreneurs who share their best success secrets via in-depth interrogation-style interviews with yours truly...
My special guest this week...
Christina Daves - PR and Media Expert
Christina Daves is a serial entrepreneur who has founded and run four successful companies over the past 20 years. With no resources remaining when she launched her latest venture, CastMedic Designs, Christina taught herself everything she could about generating her own publicity. Since launching in 2012, she has appeared in over 200 media outlets including national and local television and publications generating over six figures in sales. As a result of her PR success, she created PR for Anyone® to help other small business owners learn how to do what she did to have similar success.
Christina is also the author of the bestselling book, PR for Anyone™ - 100+ Affordable Ways to Easily Create Buzz for Your Business.
Download this Master Class (mp3) now.
Share this with your pals, link to it from your own blog, tell 17 friends, go nuts and have fun!
Please leave a comment below with your own experiences or questions about business-boosting PR strategies, getting more media coverage, or anything else we talked about (including how to use PR to directly get more leads, sales, and customers!)
![short blog posts](https://hub.doitmarketing.com/hs-fs/hub/42552/file-14246282-jpeg/images/marketing_coach_business_coach_arr.jpeg)
Tags:
marketing for speakers,
marketing for coaches,
consultant marketing,
thought leadership marketing,
trusted advisor marketing,
speaker marketing,
small business marketing,
marketing for authors,
marketing for consultants,
pr,
publicity,
christina daves,
marketing master class
Welcome to the 2014 Do It! Marketing Master Class Series
Here's where you'll get some of the smartest marketing advice from top marketers and entrepreneurs who share their best success secrets via in-depth interrogation-style interviews with yours truly...
My special guest this week...
Alyson Lex - Copywriting and Direct Marketing Expert
If you’re ready to make your marketing work for you, consistently, over and over and over again… then Alyson is your go-to person. She's a master of developing sales funnels that work. From architecture to products to copy that converts, Alyson takes you from “I don’t know” or “This doesn’t work” or even “I’m not having any FUN with this!” to “My Marketing ROCKS!” Listen in as we talk about strategy, marketing, copywriting, and sharpening your message and your methods...
Download this Master Class (mp3) now.
Share this with your pals, link to it from your own blog, tell 17 friends, go nuts and have fun!
Please leave a comment below with your own experiences or questions about direct marketing, copywriting or anything else we talked about (including having a really cool name that matches your profession perfectly!!)
![short blog posts](https://hub.doitmarketing.com/hs-fs/hub/42552/file-14246282-jpeg/images/marketing_coach_business_coach_arr.jpeg)
Tags:
marketing for speakers,
marketing for coaches,
thought leadership marketing,
trusted advisor marketing,
marketing expert,
marketing professional services firms,
copy writing,
marketing consultant,
marketing for authors,
marketing for consultants,
content marketing
![26](https://hub.doitmarketing.com/hs-fs/hubfs/26.jpg?width=1024&height=576&name=26.jpg)
Old is the New "NEW" - meaning, when it comes to marketing, everything old is profitable again!
As a marketing speaker and marketing coach, I'm always being asked, "What's new? What's next?" Well, this answer may surprise you...
If you've been doing business (online or not) since the 1990's, today's marketing landscape should be eerily familiar...
Check out these "retro" tactics - they're BACK and BIGGER and BETTER than ever...
1. Online advertising - Google AdWords was the Granddaddy of them all... Remember when you could just buy some banner ads and the leads would pour in? (Yah, me neither. It was ALWAYS more complicated than that!!) Modern update: Advertising on Facebook, Linkedin, and Twitter (and yes, Google of course) is creating a whole new online ad boom - just like the good old days!
Why? Because they're proven, they work (if you know what you're doing), and they can make you a LOT of money.
2. Pop-up ads and pop-up offers - long the scourge of the Internet, pop-ups (and pop-under, pop-over, PopTart and every other sneaky variation) were rampant in the 1990's and early 2000's. Until the pop-up blocker industry came along, made millions of dollars, wiped the evil pop-up off the face of the earth... until today when pop-ups are back, bigger and better than ever.
Why? Because they're proven, they work (if you know what you're doing), and they can make you a LOT of money.
3. Teleseminars - 10 years ago, you couldn't spit without hitting some business guru offering free teleseminars to showcase his or her products, services, or programs. Or offering paid teleseminars to generate a lot of revenue quickly. Fast forward to today, yes we have webinars, Google Hangouts, and virtual training - but guess what? Old school teleseminars are back, bigger than ever.
Why? Because they're proven, they work (if you know what you're doing), and they can make you a LOT of money.
p.s. I don't know much about online advertising or pop-ups, but you can grab a boatload of actionable information on teleseminars (both Teleseminars as Marketing - and Teleseminars as Revenue) in this free "Teleseminar Domination" video series. Enjoy!
Click below to grab your FREE videos...
Tags:
marketing for speakers,
marketing for coaches,
consultant marketing,
thought leadership marketing,
coach marketing,
teleseminar marketing,
teleseminar selling,
trusted advisor marketing,
marketing for trainers,
marketing for authors,
marketing for consultants,
do it marketing,
lead generation
Guest post by Hendrik-Jan Francke
If you are not actively implementing a content marketing strategy – because you don’t have the time, expertise, or don’t see the value – you are actively denying yourself the visibility and opportunity to get in front of prospects who want what you have to give. You are denying yourself more business!
Even if you do implement a plan, there is always room to improve. Learn why you need a content marketing strategy and a few tips to improve what you’re already doing.
Content marketing increases visibility, trust, and value of your brand
61% of consumers say custom content improves the way the they feel about a company and are also more likely to buy from that company. Why do you need content marketing? Because consumers want it. Content marketing can help you:
- Get found by more people
The more you post to your blog and promote content across social media, people will start to take notice. You will drive more traffic to your blog and to your site.
- Build brand trust and credibility
By positioning yourself as a subject matter expert on the web, people will recognize your content is valuable and listen more intently to what you have to say.
- Boost your SEO rank
Content marketing is not an SEO strategy, but should be part of your SEO strategy. Relevant, insightful content, basic keyword optimization, and strategic social sharing can boost your traffic and improve your site’s overall SEO standing.
- Prime and prepare prospects
When prospects that are primed with your content, prospects that already value your expertise, contact you for your services – why wouldn’t you close that deal?
Tips to Make Content Marketing more effective
So know you know the why, but the how takes more time and expertise. Time is fleeting, so take advantage of these tips.
- Limit involvement to what is manageable
You don’t need to blog daily or spend your day posting to social media to be effective. Limit your involvement to what is manageable. Create a content calendar to map out and schedule your blog posts, set aside a few hours each month to write, then use a tool like HootSuite to batch schedule social media posts promoting that article.
- Know when, where, and how often you should post
Maximize engagement by sharing and posting content where your audience will find it. If your audience isn’t on Pinterest, you don’t have to be either. But you can increase impressions and clicks by using analytics to track when your audience is most active on each social media platform.
- Recycle your content to make it go further
Generating 50 new blog ideas can be exhausting. Instead, take one strong piece of content you have and break that down into 10 web-friendly chunks you can use as blog articles. A little spit, polish, and strategic optimization can give your old content new perspective.
Bonus Tip: Know when to delegate!
This is probably the most important tip you need. If you can’t get the work done, delegate the tasks to an expert who can. You have the subject-matter expertise that your prospects want, but a partner that has the web writing, social media marketing, and key word optimization techniques can more effectively reach those prospects.
Start putting your plan into action
Take a quick survey of the content you already have - a book, presentations, white papers - and jot down a few ideas of how you can convert that into a blog and share it. The sooner you start your content marketing strategy, the sooner you will get results.
Ready to delegate the content marketing grunt work to a strategic partner that can amplify your results? You might be ready for your own Content Marketing Concierge.
=====
Hendrik-Jan Francke is the owner, creative director, usability expert, and lead generation specialist of Bright Orange Thread. He and the Bright Orange Thread team deliver digital marketing solutions that engage visitors, encourage action, and result in more – and better qualified – leads.
Tags:
marketing for speakers,
marketing for coaches,
consultant marketing,
thought leadership marketing,
marketing professional services,
done for you marketing,
marketing coach,
speaker marketing,
marketing for authors,
marketing for consultants,
social media marketing,
content marketing
Dan Janal featured in the 2014 Do It! Marketing Master Class Series
Here's where you'll get some of the smartest marketing advice from top marketers and entrepreneurs who share their best success secrets via in-depth interrogation-style interviews with yours truly...
Next up is...
Dan Janal - Publicity Expert
Dan Janal knows how to get business owners and entrepreneurs the media coverage they deserve to promote their services, products, and expertise. As the owner of PRLeads.com and PressReleaseSender.com, Dan is a publicity veteran, award-winning journalist, and the author of one of the very first internet marketing books (from 1994!) Dan is probably the only person who created 8 different businesses that each generate $100,000 a year by using 8 different business models!
Download this Master Class (mp3) now.
Share this with your pals, link to it from your own blog, tell 17 friends, go nuts and have fun!
Please leave a comment below with your own experiences or questions about maximizing publicity and the media to generate more awareness, more leads, and more business...
![short blog posts](https://hub.doitmarketing.com/hs-fs/hub/42552/file-14246282-jpeg/images/marketing_coach_business_coach_arr.jpeg)
Tags:
marketing for speakers,
marketing for coaches,
consultant marketing,
thought leadership marketing,
professional services marketing,
trusted advisor marketing,
marketing for trainers,
entrepreneurship,
marketing coaching,
public relations,
marketing consultant,
marketing for consultants,
publicity,
dan janal
Welcome to the 2014 Do It! Marketing Master Class Series
Here's where you'll get some of the smartest marketing advice from top marketers and entrepreneurs who share their best success secrets via in-depth interrogation-style interviews with yours truly...
First on the tee is...
Charlie Poznek - Podcasting Expert
Charlie Poznek is a seasoned entrepreneur and founder of The Boomer Business Owner podcast. If you want to build influential relationships, grow your audience, increase your website traffic, and raise your business profile in front of the prospects who matter most, podcasting can be one of the smartest ways to do it. Charlie shows you how.
Download this Master Class (mp3) now.
Share this with your pals, link to it from your own blog, tell 17 friends, go nuts and have fun!
Please leave a comment below with your own experiences or questions about podcasting as a marketing strategy...
![short blog posts](https://hub.doitmarketing.com/hs-fs/hub/42552/file-14246282-jpeg/images/marketing_coach_business_coach_arr.jpeg)
Tags:
marketing for speakers,
marketing for coaches,
consultant marketing,
thought leadership marketing,
professional services marketing,
trusted advisor marketing,
marketing for trainers,
entrepreneurship,
marketing coaching,
marketing consultant,
marketing for consultants
I hate to embarrass people in public. Even if they deeply and richly deserve it. And I’m not about to start now, even though this story about an otherwise respected professional who wanted to start a private coaching program (for all the wrong reasons and with zero preparation) may send chills down your spine. All names have been removed to protect the goofy.
By the way, if you want to cut to the chase and find out how to do this right from the get-go, check out my new FREE video training series "Private Coaching Success" - grab some popcorn and go here.
Back to our story... It all began with this exchange (via Facebook message) between me and a successful international keynote speaker with whom I am friendly (and who earns in excess of $20,000 per speech):
-
HIM: hey you do ongoing coaching type programs, right?
like you get clients that pay you X per month or year for telephone time or something else?
im asking because i was approached recently by a CEO who wants me to do executive coaching/mentoring for him. do you have some sort of outline i could follow please? i havent structured a deal like this before
-
David Newman
I do marketing coaching, not “executive coaching” but many of my clients DO - usual structure is 2-3 phone meetings per month with email access to you in between and for CEOs I wouldn't charge less than $5k per month. 7500-10k per month if the meetings are in person. Normally you'd lock them in for a 6- or 12-month commitment.
That's all you need to know to close the deal. Boom - you owe me a Pepsi.
-
HIM: lol thanks. but what do they get for their money ? in terms of time commitments etc and i dont have any formal program structured. or is it pretty informal? they call and you just shoot the shit?
-
David Newman
If the content of the expertise you're trying to sell isn't in line with what the CEO needs or expects, you're toast - you can't just charge for something and "wing it" - don't mean to be harsh, bro - but are you playing to your strengths here??
-
HIM: he approached me, not the other way around
he was in my audience recently and came over to me and said he wants to hire me to be his executive coach
so i certainly havent promised him anything i cant deliver
but i dont have a bunch of papers and programs and checklists or any formal program, because this is not something i normally do.
I’ll stop there simply to spare you the pain and embarrassment of more.
What’s wrong with this picture? I could go on and on but I promised myself this would be a short post.
PLUS I want to hear from YOU in the Comments section below about your reactions and advice in avoiding this type of train wreck.
Here’s my 6 cents on what is dangerous and crazy about this exchange:
- Someone who can deliver a killer keynote speech (regardless of fee level) does NOT automatically qualify as an executive coach. Totally different skill set. It’s like hiring a virtuoso pianist to build a custom stereo - yes, they both make music. But the similarity ends there.
- “Do you have some sort of outline I could follow?” Imagine this question coming from a jet fighter pilot, a brain surgeon, or a trial attorney. There is no outline -- it’s a skill set that is a combination of serious expertise plus deep experience. You don’t “follow an outline.”
- “I don’t have any formal program structured.” Here’s your first clue, Sherlock Holmes - if you don’t have a formal program for what you’re trying to sell, then you have no business selling it. Holy cow, do I really have to spell this out? Shouldn’t this just FEEL wrong? Apparently not...
- “They call and you just shoot the shit?” Umm, no. I just gave my friend some pricing guidance that a high-level executive coaching program is at least $5,000 per month. And he asks me if that money goes toward “shooting the shit”? Seriously? Meanwhile - there are serious, committed, high-value executive coaches that just read this and their foreheads are about to explode. And I don’t blame them.
- “But Dad - HE started it!” OK, that’s not exactly what he said. It was “he approached me, not the other way around” as if THIS makes it OK to charge money for a service that my friend is neither qualified nor prepared to offer. But wait. we’re not quite done - it gets worse...
- “I don’t have a bunch of papers and programs and checklists or any formal program, because this is not something I normally do.” Again, let’s transplant this statement to a different profession - forensic accounting, cancer research, or defusing bombs. You’d probably want each of these professionals to show up with more than “a bunch of papers and checklists” to fulfill their responsibilities, correct? And you might even be more nervous to learn that “this is not something they normally do.” The lesson? THEN DON’T DO IT!!!
Tell you what - if you'd rather do this faster, smarter and better - then check out my FREE video training series "Private Coaching Success" - you can grab it right here.
You'll be very glad you did. I guarantee it.
Tags:
marketing for speakers,
marketing for coaches,
consultant marketing,
thought leadership marketing,
coach marketing,
sell more coaching,
trusted advisor marketing,
marketing for trainers,
selling professional services,
marketing coach,
marketing for authors,
marketing for consultants,
small business marketing coach
YOUR Birthday Gifts + Leads
My book's birthday is today and YOU get the gifts...
If you order the book today, you will get over $747 in business-building bonuses and you'll also get a terrific book jam-packed with savvy marketing, sales and business development strategies, tactics and tools.
To check out the 30 bonuses you'll get immediately when you buy today, visit:
http://doitmarketing.com/book-bonus (The 2nd bonus is 300 free sales leads!)
The book has sold over 10,000 copies and earned overwhelmingly positive reviews. On June 4, 2014 (yesterday!!) the book won "best marketing book" in the 2014 Small Business Book Awards.
Here's what SmallBizTrends had to say about it:
The Practical Marketing Smack-Around That's Been Missing in Your Business: This is an ideal book for anyone remotely responsible for sales and marketing. Do It! Marketing will give your marketing a real workout - but the only thing you'll be moaning about is what to do with all the new customers you have.
Here are just a few other people's opinions...
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"Do It! Marketing has cracked the code on marketing success. And the code is simple - there is no code! Rather, David shows you step-by-step how to own the marketing process and get results. No matter what got you here, this book will get you there."
-- Marshall Goldsmith, Author of "MOJO" and "What Got You Here Won't Get You There"
"Wow! This is a terrific book - loaded with practical, proven and often surprising methods and techniques to dramatically increase your sales."
-- Brian Tracy, Author of "High Performance Selling"
"Packed with a gazillion smart ideas you can use immediately to supercharge your marketing. But beyond all those great ideas, Do It! Marketing shares key concepts and simple systems that will bring you more business with much less struggle."
-- C.J. Hayden, Author of "Get Clients Now!"
"Do It! Marketing is for every business owner, entrepreneur and executive who wants more focus, more momentum, more clients and more business. As David says, 'only action creates results.' Acting on the ideas in this book will help your business - and career - run the gauntlet, grow and thrive."
-- Jeffrey Hayzlett, global business celebrity and host of Bloomberg Television's #1 rated show, "The C-Suite with Jeffrey Hayzlett"
=====
When you order today, you'll get more than $747 in instant-access bonus material from some of America's TOP business experts. Everything is waiting for you here:
http://doitmarketing.com/book-bonus
Plus you'll also get 300 free sales leads via our partners at SalesDog and LeadFerret when you buy the book today.
Grab your copy from amazon NOW and you'll thank me later. After you make your purchase, visit this link to claim your 30 bonuses and 300 sales leads.
p.s. Happy Birthday - you don't look a day older!
|
Tags:
marketing speaker,
marketing strategy,
thought leadership marketing,
top sales and marketing awards,
marketing coach,
small business marketing,
marketing mix,
doit marketing,
do it marketing,
best marketing book
They are hard.
Never mastered them.
Probably never will.
Wait...
p.s. Notice how nobody's ever been called "SHORT-winded"?
What do you think? Use the COMMENTS area below to share your advice, insights and recommendations on writing shorter, punchier blog posts. What's hard about it? What approaches do you use?
![short blog posts](https://hub.doitmarketing.com/hs-fs/hub/42552/file-14246282-jpeg/images/marketing_coach_business_coach_arr.jpeg)
Tags:
marketing concept,
thought leadership marketing,
trusted advisor marketing,
marketing expert,
marketing coaching,
copy writing,
small business marketing expert,
marketing consultant,
content marketing,
business blogging,
small business marketing coach
![29](https://hub.doitmarketing.com/hs-fs/hubfs/29.jpg?width=1024&height=576&name=29.jpg)
As a speaker, consultant, thought-leading executive or entrepreneur, you may have heard about the importance of building an audience for your work... Sounds great.
But it's nowhere as important as developing a market for your expertise.
Here are 17 vital differences between a market and an audience.
You can spend YEARS attracting and serving an audience that is NOT your market. And that's just sad, painful, and frustrating.
These are as pernicious as they are deceptive.
WHICH of these has been holding you back - confusing you - or set you to wondering how come you're not making more money?
Let's go down the list...
- An audience listens - A market pays attention
- An audience wants entertainment - A market wants to solve problems
- An audience values an experience - A market values expertise
- An audience wants to watch - A market wants to act
- An audience wants information - A market wants implementation
- An audience reacts - A market responds
- An audience wants their questions answered - A market wants their answers questioned
- An audience wants you to be popular - A market wants you to be right
- An audience asks “What can you do?” - A market asks “What’s next?” and “What else?”
- An audience says, “Great show!” - A market says, “Great job!”
- An audience tells their friends - A market tells their boss
- An audience buys your book - A market reads your book
- An audience likes your ideas - A market implements your ideas
- An audience wants your autograph - A market wants to give you their signature
- An audience applauds - A market refers
- An audience says, “Thank you” - A market says, “Thank goodness!”
and finally - most important of all - read this next one as often as you need to...
17. An audience will HEAR you - A market will PAY you (well, often, and gladly)
Expert marketers not only build an audience - they develop a market for their value, ideas, products, services, and programs.
Want to apply for your Speaker Strategy Call to see how you can IMPLEMENT some of these concepts right away? Apply for your call here.
Tags:
marketing for speakers,
marketing for coaches,
consultant marketing,
consulting firm marketing,
thought leadership marketing,
marketing professional services,
professional services marketing,
trusted advisor marketing,
marketing expert,
marketing for trainers,
marketing professional services firms,
marketing coaching,
expert marketing,
professional speaker marketing,
motivational speaker marketing,
marketing consultant,
marketing for authors,
marketing for consultants,
thought leadership,
inbound marketing,
professional services selling,
lead generation,
recognized authority,
market vs. audience