Do It! Marketing Blog: Marketing for Smart People™

The Secrets of Smarter Marketing and Bigger Sales

doit marketing, best marketing book, top ten business books

As you may know, my new book is coming soon... and I need your help...

If you pre-order the book today, you will get over $747 in business-building bonuses RIGHT NOW and LATER, you'll also get a minty-fresh book jam-packed with savvy marketing, sales and business development strategies, tactics and tools. (You'll be among the first to take delivery of the book the moment it is released - on or about June 5.) 

To check out the pre-order bonuses you'll get immediately when you buy today, visit: 
http://doitmarketing.com/book-bonus 

I'd love your help in climbing the amazon charts today - even before the book is released. Is it a good book? Obviously I think so... but fortunately, I'm not alone! Here are just a few other people's opinions...

=====
"One of the most practical marketing books you will ever read - so what are you waiting for?"
-- John Jantsch, author of "Duct Tape Marketing"

"Do It! Marketing is a complete system for effective marketing. It is a fun read and the ideas, tactics, strategies and exercises it provides will set you apart from your competition."
-- Mark Sanborn, author of "Fred 2.0" and "You Don't Need a Title to be a Leader"

"A terrific book packed with a gazillion smart ideas you can use immediately to supercharge your marketing. But beyond all those great ideas, Do It! Marketing shares key concepts and simple systems that will bring you more business with much less struggle." 
-- C.J. Hayden, author of "Get Clients Now!"
=====

When you pre-order today, you'll get more than $747 in instant-access bonus material from some of America's TOP business experts. Everything is waiting for you here:
http://doitmarketing.com/book-bonus  

-- David

p.s. Why should you buy today even though the book won't be out till June? Because in addition to the $747 in bonuses you'll get immediately when you pre-order today, you will also be invited to a series of private teleseminars, you'll get pre-order only bonus ebooks such as the Do It! Marketing Manifesto I'm creating for 800-CEO-READ, and more pre-order only gifts and surprises. As you know, I'm incredibly generous with folks like YOU who are fabulous enough to support my work and I tend to OVER-deliver like crazy. So pre-order the book today and then pop over to http://doitmarketing.com/book-bonus to claim all your goodies.
 
Thank you in advance for your help!

Tags: thought leadership marketing, marketing professional services, professional services marketing, trusted advisor marketing, marketing coaching, small business marketing expert, marketing coach, doit marketing, do it marketing, doitmarketing, sales and marketing, social media marketing, inbound marketing, internet marketing

3 Secrets to Great Conferences

conference oldI go to a fair number of conferences, both as a speaker and as a plain old participant. 

Some conferences are great - and some... well, not so much. 

In my experience, a great conference combines three secret ingredients for success. 

What are they? 

Glad you asked. 

Here they are... 

1. Speaker management - Give me high-energy, high-content speakers who deliver the goods. Strong content delivered with authenticity, enthusiasm, and with a clear point-of-view. I don't want to hear speakers who deliver same-o, lame-o information (i.e. crap that I could just as easily read in a book or find in a Google search). I want to be shaken, stirred, riled up, smacked down, and taken for a ride. No vanilla speakers. I want you to bring the mango gelato, the sriracha sorbet, the oddballs, the freaks, the wild ones. 

2. Engagement management - Don't (please don't) make me sit in a theater, an auditorium, or a meeting room and watch from my seat. I want to interact. I want to engage. I want to collaborate, communicate, and cross-pollinate with the speakers, the audience, the organizers. I want you to put the CONFER back into the word CONFERENCE. I want to strategize, conspire, and confab with all the amazing people in the room. Not just the gal to my left and the guy on my right. Not just during deeply misguided Q&A sessions that ruin even the best talks. All. The. Time. Mix it up - mini-seminars, peer-to-peer jam sessions, strategic mastermind roundtables. Put the intellectual talent of the room on stage and let's REALLY dig in.

3. Time and experience management - Never start late. Let me repeat that - never, EVER start late. No session or panel longer than 20 minutes. Less and faster is the name of the game. Take the sage off the stage and put the guide on the side. Move me around the theater - into the lobby, up on the platform, out in the hall. Mix, mingle, shake up the stale conference format. No more 1-to-many. Make it many-to-many. Or 1-to-1. Manage my time. Manage my experience. Connect me. Inspire me. Fire me up. Let me feel important. Let me plug in to the event and the people you've brought together. Stir my pot. Season my soup. I want to leave your event feeling like I'm a rock star who just played a set with the best musicians on the planet. I want to feel LUCKY to have been part of your event. I don't want to leave with information. I want to leave with insights specifically designed to help me kick some serious ass. I want to leave with my action plan for global domination AND a whole army of new friends whom I can call on to make it happen. 

Can your event do that for me? 

'Cuz if it can't... I won't be there. I'll just stay home. And read a book. Or jump on Google. Or watch videos on TED.com.

I don't need to travel and use up my time, money, effort, and energy going to your old school conference with a string of speakers who talk at me while I sit with a random bunch of strangers who'll never even get to know my name.

The bar has been raised. Those events are so past their expiration date that they're starting to stink like an old bucket of yogurt.   

Want to experience something new and better? 

Join me for the America Talks Business conference in Philadelphia on July 25, 2013. 

The future is here. Now. 

Join us?

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing speaker, marketing concept, word of mouth marketing, conference, small business conference, America Talks Business, viral marketing, entrepreneurship, marketing coach, small business marketing, thought leadership, small business marketing speaker, conference speaker, marketing conference

Listen to Pops and Grow Your Business

For more details on what Pops is... errr... recommending - please visit the America Talks Business conference website.

It's just the smart thing to do.

Tags: marketing speaker, small business conference, America Talks Business, marketing coach, business conference

Startup PR Tip: To Get Press, Don't Pitch Your Product

product pitch smallGuest post by Dharmesh Shah, OnStartups

I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartups (300,000 readers) — or on HubSpot's marketing blog (over 1.5 million visits a month).

It's sad that most of those pitches fall flat and are likely to be completely ignored. A waste of time and money for everyone.

Click here to read the rest of Dharmesh's article...

It's Bigger Than You Think It Is

describe the imageThought for you: 

It's Bigger Than You Think It Is

It's Not What You Think It Is

(Click on book cover for your free download) >>>





How to Overcome the Stall in Sales

doitmarketing sales training mike brooks

Stop being put off by objections that stall your sales – and your income. 

Join my pal Mike Brooks for this NEW sales webinar on June 12 (free, of course), where you'll learn – word for word - how to overcome these common stalls:

During the Call:

"We're not interested right now."

"Could you email me something?"

During the Close:

"I'll show this to my regional manager (boss, partner, etc.)"

"We're still looking at a couple of different options on this right now"

Plus a NEW voicemail script for prospects who are stalling you by NOT calling you back!

Register for this info-packed training webinar right now to make sure you don't miss out. 

And please do share the registration link with other folks in your network who are tired of losing sales to the dreaded "stall" - you can point people directly to: 

http://mrinsidesales.com/stall.htm

These strategies could make all the difference to help YOU sell more products, services, and programs. Mike's content-rich webinars always fill up, so register now to avoid missing out. 

_______

Tags: marketing for speakers, business coaching, cold calling, telephone prospecting, professional services marketing, trusted advisor marketing, marketing professional services firms, marketing for consultants, doit marketing, do it marketing, doitmarketing, small business marketing coach

Marketing Coach: You'll Do It When You're Tired

you'll do it when you're tired doitmarketing

"You'll Do It When You're Tired"

Hmmmm... that may be the dumbest prediction you've ever heard...

You'll do what, exactly? 

In a word: Succeed.

You know - get "it" done...

That pet project of yours, that book, that event, that special thing you've been working on, talking about, noodling, doodling, and planning for YEARS...  

Tired? Tired of what, exactly? 

  • Tired of struggling
  • Tired of excuses
  • Tired of missing out
  • Tired of complaining how hard it is
  • Tired of striving
  • Tired of faking it
  • Tired of wishing
  • Tired of hoping
  • Tired of (day)dreaming
  • Tired of fantasizing
  • Tired of sketching
  • Tired of postponing
  • Tired of obsessing
  • Tired of perfectionism (perfect time, place, people, conditions)
  • Tired of being safe
  • Tired of disappointment
  • Tired of watching others zoom by you
  • Tired of sitting on the sidelines
  • Tired of keeping score when you're not even in the game
  • Tired of talking
  • Tired of planning
  • Tired of noodling
  • Tired of doodling
  • Tired of starting 
  • Tired of choking
  • Tired of quitting
  • Tired of fear
  • Tired of uncertainty
  • Tired of self-doubt

So what the hell are you supposed to do instead?

  • Launch!
  • Go!!
  • DO!!!
  • Kick ass
  • Take names
  • Leap - and the net will appear
  • Make it happen
  • Get off your buts
  • Climb in the cockpit
  • Strap in
  • Light the afterburners
  • Jump out of the plane
  • Figure out the rest on the way down
  • Yes, YOU!
  • Yes, really REALLY YOU!!!

Why am I telling you all this?

Well, because I'm kinda doing it myself...

After.

Ten.

Years. 

The small business conference idea I had 10 years ago was a victim of a decade of noodling, doodling, planning, and dreaming.

Not any more.

Check it out: America Talks Business. 

Buy an early bird ticket. Share the web link with a friend. Bring a whole posse with you. 

Or don't.america talks business small crop

'Cuz we're gonna have an amazing entrepreneurial conference anyway. (It would just be a lot more fun with YOU there to take part.)

Bottom line: I got tired. I'm doing it. 

You can do it, too.

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing speaker, marketing strategy, marketing success, thought leadership marketing, business coaching, trusted advisor marketing, marketing professional services firms, marketing coaching, marketing coach, success tips, small business marketing, doit marketing, do it marketing, marketing tip, doitmarketing, business coach

Top Business Book Review: Sell More Books

doit marketing business book reviewsHere's another in my series of marketing and business book reviews - but not just any old business books.

Fire starters...

Game changers...

Show stoppers...

Books that will transform the way you think about your work, about your business, and about your future.

This time, we take a look at a GREAT book recommendation if WRITING a non-fiction business book lies in YOUR future. 

Ready? Take a look...

What do you think? Please leave a COMMENT below to share your advice, insights and recommendations on this topic...

business book review

Tags: marketing for speakers, marketing for coaches, thought leadership marketing, trusted advisor marketing, marketing expert, marketing coaching, marketing coach, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing

Marketing Coach: 7 Things Entrepreneurs Must Do Daily

doitmarketing, doit marketing, 7 things entrepreneurs must do dailyHere are the top 7 things that entrepreneurs, business owners, and independent professionals must do every single day:
 
  1. Revisit your goals, milestones, and metrics for the day, week, month, and quarter (financial, marketing, sales, operations)...

    Ramifications if not done daily - you lose sight of the big picture and get pulled off your game by distractions, trivia, and  grunt work.
     
  2. Put new prospects on your radar via strategic outreach...

    Ramifications if not done daily - your sales and marketing start to slip and you suffer from the feast-or-famine small business sales rollercoaster.
     
  3. Thank your team - whether in-house, outsourced, full-time, or virtual...

    Ramifications if not done daily - your team loses their motivation, momentum, and mojo. Once that's gone, they're halfway out the door. 
     
  4. Offer value - in terms of content, your blog, a video, a resource, a referral, a favor, a gift...

    Ramifications if not done daily - you become just more marketing noise and customers and prospects tune you out and see you as a peddler, not a partner.
     
  5. Invite engagement - online, offline, in-person, by phone or Skype; ask and answer questions, solicit feedback, invite comments, send a survey...

    Ramifications if not done daily - your business becomes isolated as you talk AT your customers and clients rather than talk WITH them. 
     
  6. Recharge your batteries - just like the airlines say, "secure your own mask before assisting others"...

    Ramifications if not done daily     - entrepreneurial burnout, stress, drinking, drugs, and divorce. Don't laugh - you could be next.
     
  7. Be gracious and grateful - take a moment to appreciate what you have, what you've built, and who you get to serve each day...

    Ramifications if not done daily - instead of becoming more and more fulfilling, your business success becomes a trap, a race, and a never-ending contest that you can never win. Stop and smell the coffee!

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing for speakers, marketing for coaches, thought leadership marketing, trusted advisor marketing, marketing for trainers, marketing coaching, small business marketing expert, marketing ideas, marketing coach, motivational speaker marketing, marketing consultant, small business marketing, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, small business marketing coach

Marketing Speaker: 9 Blogging Lessons from Woofie

woofie the wonder dog, doitmarketing, doit marketingAs you may know, my loyal Labrador Retriever, Woofie, works part-time as marketing dog here at Do It! Marketing HQ. 

Her website attracts a LOT of traffic and she gets some very nice inbound traction via email (at least for a dog!) 

Here are nine secrets to Woofie's online success - and perhaps some good ideas for YOU, too:

  1. Post regularly. She posts updates annually on her birthday (4/29) but the point is that her audience has come to EXPECT that. You should post more often - but with the same dogged consistency.
  2. Don't ask for much. Woofie shares her updates with enthusiasm and authenticity. She never sells. She never begs. She never whines. How about you?
  3. Be cute and relax. Woofie's main job with her web marketing is to be herself. Share what's interesting and important to her and her like-minded followers. Bacon. Cheese. Wagging. Tennis balls. 
  4. Let people come up to you first. Woofie has lots of ways to interact with her on her website. You can email her. You can follow her on Twitter, Facebook, or LinkedIn. She makes herself approachable and then lets her fans be in charge of getting in touch. 
  5. Photos - visuals sell. Her website is 80% photos and 20% text. As my pal Jay Baer, author of the great new book Youtility, likes to say, "Text is going away. Everything online is moving to photos and video."
  6. Let other people help you. Since Woofie has no opposable thumbs, she needs people to answer her email for her. That's where I come in. Folks email her. I respond, pointing out the fact that I'm responding on her behalf because of the whole thumbs problem. Generally, you'll do much better in business if you FLOP (Feature and Leverage Other People.)
  7. Make people feel better about themselves after engaging with you. 'Nuf said. 
  8. It's OK to be silly. Especially if you're a Labrador Retriever! And it's OK to be funny, human, and kind if you happen to be funny, human, or kind. 
  9. 10 kisses, one bark - keep it positive. Nobody like growling, barking and whining. Not from a dog. And not from a blog. And certainly not from an online expert, thought-leading professional, or entrepreneur like YOU.

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing for speakers, marketing for coaches, consultant marketing, consulting firm marketing, marketing concept, thought leadership marketing, marketing professional services, trusted advisor marketing, marketing for trainers, marketing professional services firms, marketing coaching, marketing coach, marketing consultant, marketing for consultants, doit marketing, do it marketing, doitmarketing, content marketing, business blogging, conference speaker

All Posts