Do It! Marketing Blog: Marketing for Smart People™

Marketing Coach: 11 Questions to Spark Your Success

11 questions to spark your success

  1. There's no good time. Now is the time.
    What are you waiting for?
  2. Put out your best material. For free. 
    Do you want to be SHARED or SCARED? 
  3. YOU may be your biggest obstacle.
    What would happen if you got out of the way? 
  4. Stop STARTING things and get more into DOING.
    What can you do today - right now?
  5. A few may wish to see you fail. A lot more are rooting for your success.
    Where is your attention?
  6. Forget the word vision.
    Better: What do you SEE in your future?
  7. You're aiming too low.
    How can you elevate your sights, your fees, and your value?
  8. Stop blaming others. It's ALL your fault.
    Move on - what's next?
  9. A bend in the road is never the end - unless you fail to turn.
    Where do you need to turn? 
  10. It's not what you think it is. And it's bigger than you think it is.
    Why not embrace that? 
  11. There are no silver bullets, secret sauces, or magic beans.
    Now what's your plan? 

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing for speakers, marketing for coaches, thought leadership marketing, business coaching, professional services marketing, trusted advisor marketing, marketing expert, marketing coaching, marketing ideas, marketing coach, motivational speaker marketing, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, business coach

50 Ways to Make Your Presentations Better

  1. marketing speaker marketing expert david newmanPrepare, don't memorize.
  2. Practice out loud. Yes, out loud. 
  3. Audio record yourself. Relisten. Repeat.
  4. Stop apologizing for everything.
  5. Unless you're late. 
  6. Never start late. And never EVER end late.
  7. If you feel you MUST use slides, you're not ready.
  8. If you PREFER to use slides, put photos - not words - on them.
  9. If you ignore #8, then never EVER read your slides.
  10. Talk with the audience, not at them.
  11. Never forget that an audience of 500 is just 500 1-to-1 conversations.
  12. It's OK to use notes. Really. Anyone who says otherwise is an idiot.
  13. Especially if your notes make you more concise, focused, and impactful.
  14. Get off the stage and out INTO the audience. 
  15. Get up in their grill and make speaking a contact sport.
  16. Have an opinion. Take a stand. Piss some people off.
  17. Part of the speaker's job is to serve as a productive irritant.
  18. If you don't risk turning some people off, you'll never turn anybody on.
  19. The 1-way speech is dead. Interact, interview, connect and confer. 
  20. Script your opening and closing 30 seconds. 
  21. Everything in between is just good conversation.
  22. You don't "forget what to say" at your job or on a date. Same thing here.
  23. Every great speaker has 2 traits: Expertise and Authenticity. That's it. 
  24. Say half as much and repeat it. Say half as much and repeat it. 
  25. Read Seth Godin's free PDF titled Really Bad Powerpoint
  26. Check out books and blogs by Nancy Duarte
  27. Move first - THEN talk = Emphasis is on your words.
  28. Talk first - THEN move = Emphasis is on your movement.
  29. Humor is a must but don't tell jokes. 
  30. Let humor emerge then polish it (situational or self-deprecating - or both!)
  31. If they could've simply found your content in a book, you lose. 
  32. If they could've simply found your content via Google, you lose.
  33. Take them on a ride. Highs, lows, suspense, drama and a happy ending.
  34. Show both your character and your characters.
  35. Don't retell your stories - relive your stories.
  36. Vary your pace, rhythym, tone, and volume.
  37. Dazzle them with their own potential - not your ego or resume.
  38. Make the complex simple. Boil it down. Make it easy.
  39. Turn every "me" story or example into a "you" takeaway or lesson.
  40. Preaching is about you. Evangelizing is about them. Make it about them.
  41. Sharing your missteps and mistakes shows strength, not weakness.
  42. Every time you say "I," you lose just a little more influence and impact.
  43. Slide timing: Assume 1 slide for every 2 min. 60 min. = 30 slides.
  44. Using significantly more - or fewer - is for pros. Do not try this at home.
  45. Watch this 2-min. video and NEVER do those things!
  46. If your handout reminds them of being back in school, you lose. 
  47. If your handout isn't TOO GOOD to throw away, they will.
  48. Make sure you conclude with a call to action and a clear next step.
  49. Watch this video to learn how to capture leads from every speech
  50. Be brilliant. Be brief. Be gone. 

america talks business conference, small business conference philadelphia pap.s. Wish more speakers followed these 50 rules? Join me for the America Talks Business Conference in Philadelphia on July 25th. It's a living laboratory for the principles above. And a chance for YOU to take part in something very special indeed. Early bird tickets are active so you can register for ridiculously affordable rates right now.

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing for speakers, thought leadership marketing, small business conference, trusted advisor marketing, marketing expert, entrepreneurship, marketing coaching, marketing coach, marketing for authors, marketing for consultants, do it marketing, small business marketing speaker, doitmarketing, sales and marketing

Do It Marketing: 37 Gurus Worth Following

29 business gurus doit marketing

Unless you're brand new to me and this blog... you know that my new Do It! Marketing book is about to be released. 

You may also know that we hit Amazon #1 bestseller status not once - but TWICE already - and the book isn't even out yet. 

What you may not know is that I had help. Amazing help from amazing people. Gurus and friends and colleagues and people I consider my personal and professional heroes. 

Some helped a little. Some helped a lot. Some helped WAY above and beyond my wildest dreams... 

If you're interested in marketing success, business success, and life success - well, there are a lot of so-called experts out there.

Many are called. Few are chosen.

I've made the choosing easy for you...

Here are 37 super-smart, generous, prolific, sometimes contrarian, and always fascinating people worth following...

p.s. The best thing about them - none of them would CALL themselves a "guru" - they simply consider themselves lucky to be sharing their insights with others who can benefit.

Here they are in no particular order (although each of them is truly #1)

  1. Jay Baer - http://www.convinceandconvert.com
  2. Stephanie Chandler - http://www.stephaniechandler.com
  3. Corey Perlman - http://www.ebootcamp.com
  4. Melinda Emerson - http://succeedasyourownboss.com
  5. Chris Murray - http://www.chrismurrayeditor.com
  6. Henry DeVries - http://www.marketingwithabook.com
  7. C. J. Hayden - http://www.getclientsnow.com 
  8. Scott Ginsberg - http://hellomynameisscott.com
  9. Dan Janal - http://www.prleadsplus.com
  10. Art Sobczak - http://businessbyphone.com
  11. Mary Foley - http://maryfoley.com
  12. Gene Marks - http://genemarks.com
  13. Viveka Von Rosen - http://linkedintobusiness.com
  14. Brian Tracy - http://briantracy.com
  15. Geoff Ramm - http://www.geofframm.com 
  16. John Jantsch - http://www.ducttapemarketing.com
  17. Joe Calloway - http://joecalloway.com
  18. Jay Conrad Levinson - http://www.gmarketing.com
  19. Jim Meisenheimer - http://www.meisenheimer.com
  20. Mark Sanborn - http://www.marksanborn.com
  21. Marshall Goldsmith - http://www.marshallgoldsmithlibrary.com
  22. David A. Fields - http://www.davidafields.com
  23. Pamela Slim - http://www.escapefromcubiclenation.com
  24. Mark Hunter - http://thesaleshunter.com
  25. Bob Bly - http://www.bly.com
  26. Sean Carroll - http://www.seancarrollspeaker.com
  27. Bob Burg - http://www.burg.com
  28. Jeffrey Hayzlett - http://hayzlett.com
  29. Sam Richter - http://samrichter.com
  30. Howard Lewinter - http://www.talkbusinesswithhoward.com
  31. Stephen Lahey - http://smallbusinesstalent.com
  32. Jose Palomino - http://www.valueprop.com
  33. Karyn Greenstreet - http://www.passionforbusiness.com
  34. Avish Parashar - http://www.dinghappens.com
  35. Michael Dalton Johnson - http://www.salesdog.com
  36. Greg Williams - http://www.themasternegotiator.com
  37. Marnie Swedberg - http://www.marniesfriends.com

Bookmark this blog post - stay connected with these people - implement their big ideas - and you WILL profit, prosper, and succeed.

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on the people who have made the biggest impact on YOUR professional success...

29 gurus worth following doit marketing

 

Tags: marketing for speakers, marketing speaker, marketing success, marketing for coaches, thought leadership marketing, keynote speaker, marketing professional services, professional services marketing, trusted advisor marketing, marketing for trainers, marketing coaching, small business coach, marketing ideas, marketing coach, success tips, speaker marketing, marketing consultant, small business marketing, marketing for authors, marketing for consultants, thought leadership, doit marketing, do it marketing, doitmarketing, marketing tips

The Secrets of Smarter Marketing and Bigger Sales

doit marketing, best marketing book, top ten business books

As you may know, my new book is coming soon... and I need your help...

If you pre-order the book today, you will get over $747 in business-building bonuses RIGHT NOW and LATER, you'll also get a minty-fresh book jam-packed with savvy marketing, sales and business development strategies, tactics and tools. (You'll be among the first to take delivery of the book the moment it is released - on or about June 5.) 

To check out the pre-order bonuses you'll get immediately when you buy today, visit: 
http://doitmarketing.com/book-bonus 

I'd love your help in climbing the amazon charts today - even before the book is released. Is it a good book? Obviously I think so... but fortunately, I'm not alone! Here are just a few other people's opinions...

=====
"One of the most practical marketing books you will ever read - so what are you waiting for?"
-- John Jantsch, author of "Duct Tape Marketing"

"Do It! Marketing is a complete system for effective marketing. It is a fun read and the ideas, tactics, strategies and exercises it provides will set you apart from your competition."
-- Mark Sanborn, author of "Fred 2.0" and "You Don't Need a Title to be a Leader"

"A terrific book packed with a gazillion smart ideas you can use immediately to supercharge your marketing. But beyond all those great ideas, Do It! Marketing shares key concepts and simple systems that will bring you more business with much less struggle." 
-- C.J. Hayden, author of "Get Clients Now!"
=====

When you pre-order today, you'll get more than $747 in instant-access bonus material from some of America's TOP business experts. Everything is waiting for you here:
http://doitmarketing.com/book-bonus  

-- David

p.s. Why should you buy today even though the book won't be out till June? Because in addition to the $747 in bonuses you'll get immediately when you pre-order today, you will also be invited to a series of private teleseminars, you'll get pre-order only bonus ebooks such as the Do It! Marketing Manifesto I'm creating for 800-CEO-READ, and more pre-order only gifts and surprises. As you know, I'm incredibly generous with folks like YOU who are fabulous enough to support my work and I tend to OVER-deliver like crazy. So pre-order the book today and then pop over to http://doitmarketing.com/book-bonus to claim all your goodies.
 
Thank you in advance for your help!

Tags: thought leadership marketing, marketing professional services, professional services marketing, trusted advisor marketing, marketing coaching, small business marketing expert, marketing coach, doit marketing, do it marketing, doitmarketing, sales and marketing, social media marketing, inbound marketing, internet marketing

How to Overcome the Stall in Sales

doitmarketing sales training mike brooks

Stop being put off by objections that stall your sales – and your income. 

Join my pal Mike Brooks for this NEW sales webinar on June 12 (free, of course), where you'll learn – word for word - how to overcome these common stalls:

During the Call:

"We're not interested right now."

"Could you email me something?"

During the Close:

"I'll show this to my regional manager (boss, partner, etc.)"

"We're still looking at a couple of different options on this right now"

Plus a NEW voicemail script for prospects who are stalling you by NOT calling you back!

Register for this info-packed training webinar right now to make sure you don't miss out. 

And please do share the registration link with other folks in your network who are tired of losing sales to the dreaded "stall" - you can point people directly to: 

http://mrinsidesales.com/stall.htm

These strategies could make all the difference to help YOU sell more products, services, and programs. Mike's content-rich webinars always fill up, so register now to avoid missing out. 

_______

Tags: marketing for speakers, business coaching, cold calling, telephone prospecting, professional services marketing, trusted advisor marketing, marketing professional services firms, marketing for consultants, doit marketing, do it marketing, doitmarketing, small business marketing coach

Marketing Coach: You'll Do It When You're Tired

you'll do it when you're tired doitmarketing

"You'll Do It When You're Tired"

Hmmmm... that may be the dumbest prediction you've ever heard...

You'll do what, exactly? 

In a word: Succeed.

You know - get "it" done...

That pet project of yours, that book, that event, that special thing you've been working on, talking about, noodling, doodling, and planning for YEARS...  

Tired? Tired of what, exactly? 

  • Tired of struggling
  • Tired of excuses
  • Tired of missing out
  • Tired of complaining how hard it is
  • Tired of striving
  • Tired of faking it
  • Tired of wishing
  • Tired of hoping
  • Tired of (day)dreaming
  • Tired of fantasizing
  • Tired of sketching
  • Tired of postponing
  • Tired of obsessing
  • Tired of perfectionism (perfect time, place, people, conditions)
  • Tired of being safe
  • Tired of disappointment
  • Tired of watching others zoom by you
  • Tired of sitting on the sidelines
  • Tired of keeping score when you're not even in the game
  • Tired of talking
  • Tired of planning
  • Tired of noodling
  • Tired of doodling
  • Tired of starting 
  • Tired of choking
  • Tired of quitting
  • Tired of fear
  • Tired of uncertainty
  • Tired of self-doubt

So what the hell are you supposed to do instead?

  • Launch!
  • Go!!
  • DO!!!
  • Kick ass
  • Take names
  • Leap - and the net will appear
  • Make it happen
  • Get off your buts
  • Climb in the cockpit
  • Strap in
  • Light the afterburners
  • Jump out of the plane
  • Figure out the rest on the way down
  • Yes, YOU!
  • Yes, really REALLY YOU!!!

Why am I telling you all this?

Well, because I'm kinda doing it myself...

After.

Ten.

Years. 

The small business conference idea I had 10 years ago was a victim of a decade of noodling, doodling, planning, and dreaming.

Not any more.

Check it out: America Talks Business

Buy an early bird ticket. Share the web link with a friend. Bring a whole posse with you. 

Or don't.america talks business small crop

'Cuz we're gonna have an amazing entrepreneurial conference anyway. (It would just be a lot more fun with YOU there to take part.)

Bottom line: I got tired. I'm doing it. 

You can do it, too.

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing speaker, marketing strategy, marketing success, thought leadership marketing, business coaching, trusted advisor marketing, marketing professional services firms, marketing coaching, marketing coach, success tips, small business marketing, doit marketing, do it marketing, marketing tip, doitmarketing, business coach

Top Business Book Review: Sell More Books

doit marketing business book reviewsHere's another in my series of marketing and business book reviews - but not just any old business books.

Fire starters...

Game changers...

Show stoppers...

Books that will transform the way you think about your work, about your business, and about your future.

This time, we take a look at a GREAT book recommendation if WRITING a non-fiction business book lies in YOUR future. 

Ready? Take a look...

What do you think? Please leave a COMMENT below to share your advice, insights and recommendations on this topic...

business book review

Tags: marketing for speakers, marketing for coaches, thought leadership marketing, trusted advisor marketing, marketing expert, marketing coaching, marketing coach, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing

Marketing Coach: 7 Things Entrepreneurs Must Do Daily

doitmarketing, doit marketing, 7 things entrepreneurs must do dailyHere are the top 7 things that entrepreneurs, business owners, and independent professionals must do every single day:
 
  1. Revisit your goals, milestones, and metrics for the day, week, month, and quarter (financial, marketing, sales, operations)...

    Ramifications if not done daily - you lose sight of the big picture and get pulled off your game by distractions, trivia, and  grunt work.
     
  2. Put new prospects on your radar via strategic outreach...

    Ramifications if not done daily - your sales and marketing start to slip and you suffer from the feast-or-famine small business sales rollercoaster.
     
  3. Thank your team - whether in-house, outsourced, full-time, or virtual...

    Ramifications if not done daily - your team loses their motivation, momentum, and mojo. Once that's gone, they're halfway out the door. 
     
  4. Offer value - in terms of content, your blog, a video, a resource, a referral, a favor, a gift...

    Ramifications if not done daily - you become just more marketing noise and customers and prospects tune you out and see you as a peddler, not a partner.
     
  5. Invite engagement - online, offline, in-person, by phone or Skype; ask and answer questions, solicit feedback, invite comments, send a survey...

    Ramifications if not done daily - your business becomes isolated as you talk AT your customers and clients rather than talk WITH them. 
     
  6. Recharge your batteries - just like the airlines say, "secure your own mask before assisting others"...

    Ramifications if not done daily
    - entrepreneurial burnout, stress, drinking, drugs, and divorce. Don't laugh - you could be next.
     
  7. Be gracious and grateful - take a moment to appreciate what you have, what you've built, and who you get to serve each day...

    Ramifications if not done daily - instead of becoming more and more fulfilling, your business success becomes a trap, a race, and a never-ending contest that you can never win. Stop and smell the coffee!

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing for speakers, marketing for coaches, thought leadership marketing, trusted advisor marketing, marketing for trainers, marketing coaching, small business marketing expert, marketing ideas, marketing coach, motivational speaker marketing, marketing consultant, small business marketing, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, small business marketing coach

Marketing Speaker: 9 Blogging Lessons from Woofie

woofie the wonder dog, doitmarketing, doit marketingAs you may know, my loyal Labrador Retriever, Woofie, works part-time as marketing dog here at Do It! Marketing HQ. 

Her website attracts a LOT of traffic and she gets some very nice inbound traction via email (at least for a dog!) 

Here are nine secrets to Woofie's online success - and perhaps some good ideas for YOU, too:

  1. Post regularly. She posts updates annually on her birthday (4/29) but the point is that her audience has come to EXPECT that. You should post more often - but with the same dogged consistency.
  2. Don't ask for much. Woofie shares her updates with enthusiasm and authenticity. She never sells. She never begs. She never whines. How about you?
  3. Be cute and relax. Woofie's main job with her web marketing is to be herself. Share what's interesting and important to her and her like-minded followers. Bacon. Cheese. Wagging. Tennis balls. 
  4. Let people come up to you first. Woofie has lots of ways to interact with her on her website. You can email her. You can follow her on Twitter, Facebook, or LinkedIn. She makes herself approachable and then lets her fans be in charge of getting in touch. 
  5. Photos - visuals sell. Her website is 80% photos and 20% text. As my pal Jay Baer, author of the great new book Youtility, likes to say, "Text is going away. Everything online is moving to photos and video."
  6. Let other people help you. Since Woofie has no opposable thumbs, she needs people to answer her email for her. That's where I come in. Folks email her. I respond, pointing out the fact that I'm responding on her behalf because of the whole thumbs problem. Generally, you'll do much better in business if you FLOP (Feature and Leverage Other People.)
  7. Make people feel better about themselves after engaging with you. 'Nuf said. 
  8. It's OK to be silly. Especially if you're a Labrador Retriever! And it's OK to be funny, human, and kind if you happen to be funny, human, or kind. 
  9. 10 kisses, one bark - keep it positive. Nobody like growling, barking and whining. Not from a dog. And not from a blog. And certainly not from an online expert, thought-leading professional, or entrepreneur like YOU.

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing for speakers, marketing for coaches, consultant marketing, consulting firm marketing, marketing concept, thought leadership marketing, marketing professional services, trusted advisor marketing, marketing for trainers, marketing professional services firms, marketing coaching, marketing coach, marketing consultant, marketing for consultants, doit marketing, do it marketing, doitmarketing, content marketing, business blogging, conference speaker

Marketing Speaker: DECIDE is the most powerful word in marketing

decideDECIDE is the most powerful word in marketing.

Decide who you are. 

Decide who your prospects are. 

Decide to do your best work.

Decide not to work with jerks.

Decide on your menu of investable opportunities.

Decide what business model you're running.

Decide what revenue model your pricing comes from.

Decide what tasks can be delegated, eliminated, or outsourced.

Decide to pursue a niche market. 

Decide to publish content regularly. 

Decide to become a valued asset to your prospects.

Decide to become indispensable to your clients. 

Decide to make a bigger splash in a smaller (or bigger) pond.

Decide what kinds of projects are NOT for you. 

Decide on your marketing strategy. 

Decide on a small, focused set of tactics. 

Decide to market more consistently. 

Decide to sell more bravely. 

Decide to dream bigger. 

Decide to act faster. 

Decide to crush it. 

AND.

YOU.

WILL.

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation... 

13 signs to fire your web design firm, doitmarketing, david newman, marketing coach, marketing speaker

Tags: marketing for speakers, marketing speaker, marketing for coaches, marketing concept, thought leadership marketing, marketing professional services, trusted advisor marketing, marketing for trainers, marketing professional services firms, entrepreneurship, marketing ideas, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing