As a marketing speaker and marketing coach, it makes me mad - like really REALLY mad - when business owners, entrepreneurs and executives responsible for sales and marketing results start to whine about how hard it is to generate leads, cashflow, customers, clients and revenue.

Guess who is NEVER to blame for failing in these scenarios?

Yup - you guessed it: THEM.

I recently read an article in the New York Times about a management consultant whose business - and I quote - "was drying up." In another part of the same article, the writer said that this consultant was "running out of work as a management trainer."

Really? There's no more work to be done? Corporate America is all fixed now? Hmmm... someone should send a press release. That's pretty big news.

"Work drying up" and "running out of work" are both terrific euphemisms for... YOU suck at marketing.

And/or you are unwilling to make changes, get help, partner, delegate, outsource, or innovate.

And ALL of these shortcomings are 100% your own damn fault.

So without further ado, here are the Top 10 Nifty Excuses for Marketing Failure. If you promise to ERASE these from your vocabulary starting immediately, you will be on a much better track to MAKE your numbers, IMPROVE your cashflow, and firmly PLACE responsibility for your failure OR success exactly where it belongs - 100% on YOU. 

1. Business is drying up.

2. We're running out of work.

3. The industry has changed.

4. All my old clients have retired or moved on.

5. Our prospects and customers no longer have a budget for what we do.

6. Competition is tougher than ever these days.

7. The economy has had a major impact on our revenues.

8. We're selling sugar - it's a total commodity and our customers know it. 

9. All prospects care about is price.

10. It's impossible to get through to anyone anymore - everyone hides behind voicemail and email and we can't even get a first conversation.

Do you know what all 10 of these are?

1. Excuses

2. That rare Japanese mushroom that Guy Kawasaki calls "Bull-Shitake"

Here's what they really mean - if you're interested in decoding them:

1. Business is drying up = Because you suck at marketing and can no longer rely on business that just falls in your lap.

2. We're running out of work = Because you haven't landed a piece of new business in over three years and because of that, your pipeline is as empty as a bead bucket on Mardi Gras.

3. The industry has changed = Because you haven't and it's so unfair that your outdated products, services, and programs are no longer relevant or valuable to today's buyers.

4. All my old clients have retired or moved on = See #2 above.

5. Our prospects and customers no longer have a budget for what we do = See #3 above.

6. Competition is tougher than ever these days = Because your competition has shifted, improved, streamlined, repositioned, repackaged, and innovated their way into your customers' hearts (and wallets) -- while you've been sitting on the sidelines watching the show with popcorn and a megaphone to amplify your whining.

7. The economy has had a major impact on our revenues = Because your successful competitors are saying the same thing -- only in a POSITIVE way -- as they've reinvented their value proposition to be MORE relevant, MORE valuable, and MORE necessary under the current economic climate than ever before. Hmmm... there's a good idea!

8. We're selling sugar - it's a total commodity and our customers know it = Because everything you DO and everything you SAY reinforces that impression. If YOU can't articulate the specific, tangible value of what you do vs. your competition, don't blame your customers. This goes way beyond what you SAY and how you say it - it impacts the very nature of your business, including what you DO and how you do it. 

9. All prospects care about is price = Because you've failed to articulate and distinguish your product or service to the point where they know any better. Experts win on value. Generalists die on price. If you look the same, sound the same, and act the same as the competition, then you have only yourself to blame for the endless stream of tire-kickers, price shoppers and broke-ass losers who are wasting your valuable selling time. 

10. It's impossible to get through to anyone anymore - everyone hides behind voicemail and email and we can't even get a first conversation = Because you're using old school interruption-style marketing and stupid sales tricks like cold calling and email spam. You need to integrate FOUR WORDS (embedded in the following two rules) into every marketing and sales strategy you deploy: 1. OFFER VALUE. 2. INVITE ENGAGEMENT. Do that -- and you'll get through.

Final word of advice - all of the excuses above can be summarized in one of two ways (both very fixable) - Your business is in trouble because of:

a. Failure to market and sell in new ways that are high-value, immediately relevant and sharply prospect-focused.

b. Failure to adapt, evolve and innovate your own mix of products, services, programs, and solutions.

Zen saying: A bend in the road is never a dead end. Unless you fail to turn.

What do you think? Have I pissed you off? Made you think? Made you money? Please use the COMMENTS area below to share your thoughts...

What do you think? Comments? Questions? Ideas? 

Marketing Coach: 6-Step Secret Sauce for Awesome Email Subject Lines

Guest post by Corey Eridon

How many emails do you receive every day? And across how many accounts? The Radicati Group reported that 1.9 billion non-spam emails are sent every day. Most people aren't reading every one of those emails (do you?), and the way people determine which ones to open and which ones to trash is by looking at the email subject line. It may be one of the smallest components of your email marketing strategy, but it's the keeper between the reader and your message. That's a pretty hefty 50-something characters.

As one of the most crucial parts of your email message, you should dedicate serious time to crafting that copy. But if you know the secret sauce for writing an awesome email subject line, you'll find you need less and less time as you practice and learn what resonates best with your audience. Next time you draft an email message, use this recipe to formulate a great email subject line that will help you get your message in front of more eyes.

The Ingredients

• Deliverability
• Actionability
• Personalization
• Clarity
• Brevity
• Consistency

The Recipe

Step 1 - Check for deliverability. There are two kinds of filters you need to get past: actual SPAM filters, and your readers. Readers have a BS detector up when checking their inboxes, and it's as sharp as a bloodhound's nose. Avoid spammy words like "free," "act now," and "limited time." Don't yell at the reader by using all caps, like "REMINDER," which is another spammy word that should be avoided. Also, steer clear of excessive use of punctuation marks such as dollar signs and exclamation points at the end of sentences.

Step 2 - Make it actionable. To have an actionable subject line, ask yourself one thing: does the reader know what he or she can do in the email? An email subject line is similar to writing a call-to-action; using verbs helps create the sense of urgency and excitement you want them to feel when reading your subject line. For example, a well written email subject line reads, "Meet the Legendary Ming Tsai at Blue Ginger," versus the less actionable "Ming Tsai at Blue Ginger." With the first subject line, I know I could do something in this email to help me meet Ming Tsai, as opposed to the second, where for all I know, Ming Tsai just went to Blue Ginger last night.

Step 3 - Personalize. The only way you can provide value to your email recipients is by knowing them...even just a little bit. And if you've segmented your subscriber list like every email marketer should, you do know something about your recipients! Your email subject line should reflect that you're sending something thatthey want. For example, a realtor may have a segmentation just for renters looking for an apartment in a certain zip code. Reflecting this knowledge in your subject line, such as "View a Vacant 2 Bedroom Apartment in Muskegon" will drive up the value of that email for the recipient.

Step 4 - Scrub for clarity. You know what your recipient will get if they open the email, but try to step out of your own shoes for a moment. Is it clear to an outsider? If your subject line is too broad, it won't resonate. This often happens when email marketers try to be witty with subject lines. If you can find a way to be clever and straightforward, go for it, but never at the expense of clarity. Can you further help recipients identify what the email is about by putting identifying keywords in the beginning of the subject line, alerting someone that their favorite item is on clearance? Include it at the beginning of the subject line.

Step 5 - Edit for brevity. You could write a haiku to your recipient, but it's to your benefit to keep the subject line as short as possible. A good rule of thumb is 50 characters or fewer. Not only do you want as much of it as possible to display in the email pane (especially on mobile devices), but people are quickly scanning their inboxes to decide what to read, and what to delete. The shorter your subject line, the less likely you are to get glossed over.

Step 6 - Ensure consistency. What the subject line promises should correspond with what is delivered in the email. Think about getting an email with a subject line that promises 75% off men's clothing, only to find out that it only applies to men's socks. The old bait and switch frustrates people and leads to lower open rates, lower click through-rates, and higher unsubscribe rates.

As with any recipe, testing is required for best results. Experiment with different verbs, reorder your words, and try different offers to see which ones resonate the most with your recipients.

Have you tested your email subject lines?

Use the COMMENTS are below to share YOUR email subject line secrets of success!

If you are looking to write a book, produce audio, video, or online assets, package a coaching or consulting program, or otherwise "productize" your expertise, keep reading... you'll like this post. 

You're getting a simple, repeatable process for guess-free product development that ensures you only create products that your target market will be eager to buy.

Here is your 7-step process in a nutshell: Scan, Survey, Analyze, Productize, Test, Package, Deliver.

Scan is step 1 and it's simple – do a competitive scan and see what else is out there that solves – or claims to solve – the same pains, problems, heartaches and headaches as your brilliant product or program. We’ll come back to that “claims to solve” issue a little later. But you have to know what alternative and competing products are out there. Otherwise, you’ll have a very hard time with articulation and distinction.

Survey is step 2 – you must survey members of your target market. When I work with folks individually or in groups, we do a very detailed survey step and you get models and templates of surveys that I’ve used and my clients have used with great success. The questions are simple – which of these aspects of the problem are most urgent for you? What are you looking to solve? What have you tried to solve it so far? Why hasn’t that worked? What would a “dream solution” look like that addresses everything you need solved?

Analyze is step 3 – this is where you collect and collate all the data you’ve received using simple tools like Survey Monkey or Zoomerang.com. I also strongly recommend more personal interviews during the analyze step where you can spend quality time with folks in your target market and learn more intimate details of what they are up against when dealing with your area of expertise. You need to go deep here – find the issues behind the issues. Surface the deeper needs that lie beneath the waterline of the iceberg that everyone else is claiming to help them with. This will put you miles ahead when it comes to offering what I call the “Ah, at last” solution.

Step 4 is Productize – this is where you start to put the pieces together. There are 2 parts to productize – one is writing zero-draft marketing copy. This is the skeleton of bullets, sound bites and short phrases that capture what your product does, what it means to them, why it’s FSB – faster, smarter, better than anything else out there. The second half of productize is to put the skeleton product out there – what I call the bones of your product – the snippets, scripts, tools, templates, worksheets, checklists, forms and other raw material – powerpoints, pdfs, whatever you have to throw at this thing, just make a big folder and put it all in there. Just do THAT, and your product will be between 50%-80% done.

All that’s left is editing, pruning, organizing and sequencing. Again, we have a system and a method for doing this, which you’ll gain access to if we work together. You’ll get more details on that later. (No pressure - I'm not selling it to you. It just happens to be awesome.)

Step 5 is Test. Testing is critical for 2 reasons – first, you’ll test your beta product with real, live prospects. The sound bite is this – "I’m in the process of developing a new product to address problems X, Y, and Z. Because you’re someone whose opinion I respect, may I send you the beta or draft product? I’d love to get your advice, insights and recommendations on how to make it better and more valuable."

You’re doing two things in this step – you’re doing live ammo testing AND you’re doing pre-marketing to folks in your exact target market. Sweet!

Step 6 is Package. The packaging step is both internal and external – internally, you are packaging up the final product. Edits, revisions, improvements based on your surveys and feedback. You’re making important enhancements that will make your product both more saleable and more valuable.

Externally, you’re working on the physical packaging if it’s a product (things like book cover design, CD or DVD packaging, graphics, and so on) and the marketing packaging. You’re revising your Zero-Draft marketing copy and making adjustments to what you’re promising to solve based on the feedback and the urgencies and priorities you’ve uncovered in your target market.

Finally, Deliver is Lucky #7. It’s game time – you’re primed, your pumped, your packaged. This is where you begin to offer your product for sale. It’s back of the room sales, online sales, you start to bundle and supersize your product with other products or programs you’re already selling. And, of course, if it’s a coaching or consulting package then you are literally also starting to DELIVER the program with your first batch of clients and customers with whom you’re working.

This process is simple – but not easy. Each step can take you anywhere from a week to a month, or sometimes more. You may need various people on your team to help speed the process. A ghostwriter, editor, graphic designer, web master, audio or video editing folks, a fulfillment company. When I work with people in the Product Development Toolkit, we work through all of this together to take away the overwhelm.

Another bonus that you’ll often find is that as you work through this process, you’ll sometimes come out the other side not with ONE product but possibly with TWO or THREE products.

The process lends itself to that. Maybe you end up with a version for men and for women. Or for salespeople and sales managers. Or for leaders and team members. There are often two or more sides to any type of product or program and these naturally emerge from the product development process as you’re going through it.

I’ll give you an example from my world.

When I wrote my first book, it was called Relish. It was a book about success in different areas of life - personal, professional, business, career, relationships, etc. As I was writing it, it started getting very top-heavy on the business side. I then realized I had enough content for two books, not one – so I published Relish and Relish for Business.

Same thing happened a few years later when I wrote my book Unconsulting. It was written for consultants, entrepreneurs and executives. Then I realized, I was writing and talking a lot with executives who hired consultants. So the second book project emerged, and this was actually my first book with a real publisher, HRD Press. That collection of advice to executives became The Manager’s Pocket Guide to Using Consultants. So just remember to be open to that possibility of your second or third product naturally emerging from your work on the first one.

Good news - and shocking coincidence: The next Product Development Toolkit group program begins February 5.

But it's not for you.

You wouldn't like it.

So don't even bother going over there to that page.

It is meant for OTHER people, not you.

Seriously. 

Whew - that was close!! Now please feel free to LEAVE A COMMENT below to share your experiences with developing high-value information products that package and promote YOUR expertise...

The awesome Yosef Klein who works at Click and Market in my old stomping grounds of Brooklyn NY sent me the following picture of the poster he created from my blog post titled 101 Success Tips in 3 Words. 

Check this out: 

Isn't this what we are all after when it comes to marketing YOUR awesomeness? 

Don't YOU want people putting posters up in their offices of YOUR ideas, tips, content and inspiration?

Damn... I know I do... 

I know Yosef does...

And you probably do as well. 

So here are 11 observations, learnings and ideas for YOU to make this happen in YOUR business.

1. People love lists. 
2. People love encouragement.
3. People love brevity.
4. People love audacity.
5. People love connection.
6. People love visuals.
7. People love quirkiness.
8. People love insights.
9. People love personalization.
10. People love specificity.
11. People love fun.

And thank you, Yosef. 

Dude - you made my day, my week AND my month.

You rock.

I appreciate you. 

_______

Tags: Marketing Speaker, Marketing Coach, Word of Mouth Marketing

What do YOU think? Use the COMMENTS area below to share your advice, insights and recommendations on how YOU create content that is more shareable, more spreadable, more findable and more poster-ific!

Here's the first in a series of marketing and business book reviews - but not just any old business books.

Fire starters...

Game changers...

Show stoppers...

Books that will transform the way you think about your work, about your business, and - yes - about your life.

Ready? Take a look...

What do you think? Please leave a COMMENT below to share your experiences with this book, with this author, or with other game changing books that YOU recommend...

One of the many pleasures of writing a book is writing the Acknowledgements section where you get to thank all the folks who have helped you at every point in your journey, whether it was last week, last year or all the way back to your childhood.

As you may know, I'm finishing up the final edits on my new book being published by AMACOM next summer. The Acknowledgements section has been top of mind for me this Thanksgiving week. 

Personally, I can't understand authors who write a slim paragraph and then end with "I have too many people to thank and their names could fill this book." REALLY? If that's the case, why don't you at least TRY?

I sure did...  and to celebrate this Thanksgiving week, here it is in its entirety - LARGE, LOUD, and PUBLIC!

Acknowledgements

The first acknowledgement has to go to YOU—for buying this book, for reading this book, and for applying its strategies, tactics and tools to grow your business.

After you, it gets harder to count all the individuals, friends, clients, collaborators, mentors, trusted advisors, and supporters who have made this book—and all the rest of my work—so easy, effortless and enjoyable. Unlike some authors who don’t even try… here goes.

First I’d like to thank my parents for not having a stroke when I announced I was leaving the pre-med program at Franklin & Marshall College to pursue a career in theater. Thank you to Dr. Gordon Wickstrom who modeled the highest gift of catalyzing the best in others while making them feel personally important and professionally capable. What do you get when you cross healing with drama? Of course, you get marketing.

My amazing partner, Vanessa Christman, gets a ton of credit for sticking with her lunatic husband through thick (my waistline) and thin (my hairline). Without you, none of this would be any fun at all. Truly.

My two awesome kids, Becca and Charlie, Woofie the Wonder Dog, and Mimi the cat also went to heroic lengths to put up with me long before, during and after the writing of this book. I love you guys like bananas.

Professionally, the list is even longer. Big thanks to my book agent, Michael Snell. He does business the old-fashioned way and it works amazingly well for all concerned. I’m grateful to my pal Gene Marks for sharing Mike’s genius with me. At AMACOM, Ellen Kadin is a rock star. She knows what works and she makes sure I DO IT. Her steady dedication to our shared vision of a “business book with attitude” shows up on every page. Big thanks and kudos to the AMACOM design team for realizing that vision with the bold design of this book.

And for you aspiring or experienced authors – especially those of you who, like me, HATE to be edited – meet my editor extraordinaire, Christopher Murray. Chris “got” this book right from the start and was an amazing collaborator, organizer and advocate for the business-building ideas you are about to profit from. Find Chris online at www.ChrisMurrayEditor.com and put your project in the hands of a supremely insightful editor and the best friend your writing ever had.

I deeply thank Dr. Michael Ray of Stanford Business School for introducing me to the Creativity in Business MBA course that changed my life. The very best advice he gave me was, “Stop starting things and get more into DOING.” The DNA of Michael’s wisdom runs throughout my work, my life, and by extension, this book!

Thank you to my pals from my corporate days: Sandy Frick, Trish Koons, Neal Duffy, Kim Nuzzaci and Benjamin Laden who were crazy enough to hire me, work with me, and recruit me away from one job into the next for a great 10-year run. I don’t know what you were thinking, but I’m grateful for all the fun we had “working for the man.”

Thank you to four very special people who helped me at every point in my entrepreneurial journey including the good, the bad and the ugly – in mind (Terry Fisher), body (Nick Odorisio), spirit (Scott Simons) and career (Ford R. Myers).

My involvement in the National Speakers Association (NSA) and Canadian Association of Professional Speakers (CAPS) has been an invaluable source of inspiration, insights and friendships. Thank you to my mentors, role models and friends Laurie Brown, Gideon Grunfeld, Michael Roby, Kirstin Carey, Steve Coscia, Avish Parashar, Michael Goldberg, Todd Cohen, Brian Walter, John Reddish, Marvin LeBlanc, Carol Fredrickson, Tom Stoyan, Toni Newman, Brian Lee, Scott McKain, Alan Zimmerman, Frank Bucaro, LeAnn Thieman, Thom Winninger, Patricia Fripp, Alan Weiss, Bob Burg, John Jantsch, David Meerman Scott, Brian Tracy, Randy Gage and Jeffrey Gitomer.

Thank you to my speaker bureau partners and friends – Andrea Gold, Shawn Ellis, Katrina Mitchell, and Nancy Vogl. You are the sharpest, most dedicated folks in the business and you model excellence and integrity in everything you do.

Thank you to my expert contributors: Jay Baer, Scott Ginsberg, Corey Perlman, Dan Janal, Mark LeBlanc, Barry Moltz, Mark Hunter, Henry DeVries, Tom Searcy, Melinda Emerson, Stephanie Chandler, Mary Foley, Gene Marks and Viveka Von Rosen. You are each superheroes in your own realm and I hugely appreciate your generosity of expertise.

Thank you to my colleagues in Vistage International, the world’s largest CEO peer group organization: Jose Palomino, Gerry Lantz, Chris Farias, Scott Messer, Brian Carney, Skip Lange, Carl Francis, Marcia O’Connor, Michael Gidlewski, Steve Van Valin and Jim Lucas. You’ve shared your insights and advice with me even when I didn’t want to hear it, didn’t follow it, and didn’t want to believe it. However, you were right four times out of five. I’m learning.

Thank you to my Do It! Marketing team members, past and present. Especially the uber-awesome Catherine Bernard, the ultra-amazing Katie Hanna, the super-productive Rachel Rodden, and Liz Crider aka “the one that got away.” I love working with you and appreciate you more than you know.

Thank you to my amazing clients. Man, when YOU work, this program works! I’m continually humbled and grateful for your confidence, your business, your friendship, and the credit that you bring to our work by DOING IT consistently, smartly, bravely, and quickly. You are the embodiment of my mantra that “Only action creates results.” Thank you for the privilege of working alongside you as you create your next level of success. 

Sooo... even if you're not writing a book at the moment, you will experience BIG gratitude if YOU write the Acknowledgements section of your (future) book. 

Let me know what you think in the COMMENTS area below. Happy Thanksgiving!

For your marketing - and in business in general - simple SELLS. As a marketing coach for speakers, authors and independent professionals, I see it time and time again...

You're making it HARDER than it needs to be. Honest.

"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction."
-- Albert Einstein

What kind of professional would you be if you specialized in the small, the simple, and the gentle solutions?

Or does your style lean more towards the thicker report, the more complicated answer, the more expensive technology, and the more complex project plan?

Winston Churchill was asked how much time he would need to prepare a talk.

He replied that his preparation time depended on the talk's duration.

When asked about a 2-hour speech, he said he could deliver that immediately.

When asked about a 2-minute speech, he said "I should need a fortnight to prepare."

The short, simple, direct answers are often the most valuable - and take the longest time and the hardest work to prepare!

Question: What could you simplify right now that would make a difference to you and/or the people you want to impact the most with your marketing?

Tip: Whether you're selling your products, your services, or your ideas, the age-old fact is: simple SELLS.

What do you think? Use the COMMENTS area below to leave your advice and experiences on this topic.

p.s. Attention Speakers, Authors, Consultants and Independent Professionals: Enrollment is now open for the next 30-Day SpeakerLiftoff program that blasts off on December 7. Check out the details and info here. Let's work together to create YOUR game plan for simple marketing success in 2013 and beyond.

As a marketing speaker and marketing strategist, clients regularly ask me about the topic of company naming. And, naturally, people would like some free ideas for company naming, so for those folks, you can pop right over to this post. 

I'll wait... 

Oh, good - you're back!

The next question they ask is, "David, you've got a great company name in DO IT Marketing  (alternatively spelled DOIT Marketing or doitmarketing which is not correct but that's OK - you're cool)... how did that name come to be? 

Well... here's a confession. I'm sort of a company name change freak. Or I was very confused as a young child. Or I get bored easily.

Since 2001, when I started my entrepreneurial adventure, I've changed my branding more than is wise. Before DOIT Marketing, the company was known as UNCONSULTING. 

When I changed to that name, I took the opportunity to poke some fun at myself. After announcing the change to my email subscribers and all my current and past clients, I "hacked" my own website and replaced the content with some BIG graphical billboards.

These made it look like some goon squad named UNCONSULTING had replaced all the blah-blah-blah marketing copy that you typically find on most marketing firms' websites with a wild-eyed manifesto for marketing revolutionaries. 

Here is just one of about six that I created before the launch of DOIT Marketing: 

People LOVED it. It was contrarian, startling, and funny.

A current example of this is the good people over at www.shitcreekconsulting.com. Also, very funny - and people share that link and tell their friends and colleagues. 

The problem is - people can't tell if it's a gag or a real consulting firm... 

Bummer. 

So they don't buy...

BIGGER bummer. 

And that was the same problem I had with UNCONSULTING. People chuckled - but they had no idea what the hell it was or why they needed it. And the clue was - they didn't need it. Why? Because I was articulating what I was the OPPOSITE of - like the Uncola - not what I was. 

So we changed it to DOIT Marketing almost 5 years ago and the difference has been profound. 

It says what it is - Marketing. 

It gives you a feeling - action, movement, and getting things DONE.

And it's a handy acronym for a small business marketing philosophy that is systematic, approachable and repeatable:

DOIT Marketing means Define - Organize - Implement - Track. 

There's even a handy dandy visual with a clear explanation of these four phases right on the DOIT Marketing professional services page here. 

So the next time YOU are faced with (re-)naming your company, your products, your services or your brands, don't be clever - be smart!

What do YOU think? 

Use the COMMENTS area below to share your advice, insights and experiences on this topic...

Marketing Coach: Grow Your Business with Selective Access

There's an old marketing saying - create services around your products and productize your services. 

This is good advice because it works for big businesses like IBM and it works for smaller businesses - like yours. 

IBM used to be in the computer hardware business... They were struggling and almost went under in the early 1990's when IT hardware was becoming commoditized. Under new CEO Louis Gerstner, they decided they were in the business of solving business problems, not selling boxes. Within a few short years, their services and consulting revenue dwarfed their hardware sales.

For most small and solo professional service providers, our commodity is our time. Yet our value lies in our expertise.

So how YOU package, market and distribute your expertise become central to your lead-generating and revenue-generating success.

And the best way to do that is to implement a model I call "Selective Access."

Imagine you are running a 5-star restaurant. Your flagship offering is a 7-course gourmet dinner. You also offer lunch which is less fancy (and less expensive). And perhaps you have an up-scale catering or to-go division too.

Prices vary depending on the following four factors:

1. Quality and quantity of ingredients

2. Complexity of preparation

3. Level of service

4. Level of access to the dining environment

Put simply - dinner costs more than lunch which costs more than a snack to-go. 

In my own business, I offer 1-on-1 marketing mentoring (dinner), I run group marketing programs several times each year (lunch) and I work with a few people each month via 1-hour pinpoint sessions (just-enough, just-in-time power snacks!)

Plus I occasionally throw in a "happy meal" which is a free high-value session that's open to everyone. 

Now let's turn the spotlight on YOUR business. Think about - or grab a piece of paper and jot down - what the following looks like in your world: 

1. YOUR Flagship investable opportunity: 

2. YOUR Secondary investable opportunity: 

3. YOUR "To-go" offering (high-value, low-risk, fast, affordable)

4. YOUR FREE happy meal (think of this as a high-value "gift" you can offer to folks who might be good prospects.) 

YOU'RE INVITED: The next "happy meal" coming your way is Tuesday 10/30 at 2pm Eastern. It's a zero-cost high-impact Marketing Blueprint Session and you can read about it here. 

Hope you'll join us on 10/30.