Do It! Marketing Blog: Marketing for Smart People™

11 Awesome Quotations to Boost Your Success

doitmarketing marketing speaker marketing coach quo
  1. "The main ingredient of a star is the rest of the team." John Wooden
  2. "Life is growth. If we stop growing, technically and spiritually, we are as good as dead." Morihei Ueshiba (1883-1969) Founder of Aikido
  3. "The harder you work, the harder it is to surrender." Vince Lombardi
  4. "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition." Steve Jobs
  5. “To be nobody but yourself in a world that's doing its best to make you somebody else, is to fight the hardest battle you are ever going to fight. Never stop fighting.” E. E. Cummings
  6. "It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like 'What about lunch?'" Winnie the Pooh
  7. "You cannot be afraid to be who you are. Live your values. Live your life. A woman confided to me about 'sneaking out of the office' to go to her child's play and I said, ' Stop right there! I have never snuck out of any place. I walk right down the center hall, and if somebody doesn't like it, too bad. Don't worry about me. I will deliver.' Just stand up, do what you need to do, and smile about it. Look them in the eye and say, 'If you don't like it, fire me, and I'll go find another job, because I'm talented enough and I'm committed enough." Shelly Lazarus, chairman, Ogilvy & Mather
  8. "It is not the critic who counts, not the man who points out how the strong man stumbled or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust, and sweat, and blood; who strives valiantly, who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worthy cause; who at best knows achievement and who at the worst if he fails, at least fails while doing greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat." Theodore Roosevelt
  9. "No road is too long, no honours too distant, advance slowly and without losing heart, for victory belongs to the most persistent." Winston Churchill
  10. "Everyone is a genius. But if you judge a fish by his ability to climb a tree, he will spend his entire life believing he is stupid." Albert Einstein
  11. "It is not my job to make mean people nice, crazy people sane, or stupid people smart. It is my job to find nice, sane, smart people, and do business with them!" Bob Loeffler, Fearless Agent

By the way, these quotes were originally posted in a thread of over 50 great quotations shared on the LinkedIn Group, Professionals Who Speak. Smart cookies in that group - please join us here:

professionals who speak linkedin group 

What is YOUR single favorite inspiring quotation of all time?  

Please take a moment to post yours in the COMMENTS area below - it could be one of your own or from someone famous, past or present. Doesn't matter if it's more personal, more professional, for business or for life.
Let's hear YOURS...

doitmarketing marketing speaker marketing coach

Tags: marketing for speakers, marketing speaker, marketing success, thought leadership marketing, marketing professional services, trusted advisor marketing, marketing ideas, marketing coach, success tips, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, business strategy, quotations

9 Kickass Blog Posts You Can't Afford to Ignore

marketing speaker marketing coachNot only is there "no further ado"... there's no ado period. 

Here they are:

1. Social Media Strategy in 8 Steps http://bit.ly/WmdxmR 
~ Jay Baer, Convince and Convert

2. Get Booked and Stay Booked on LinkedIn http://bit.ly/WtSwqA 
~ Viveka Von Rosen, Linked into Business 

3. Eight Reasons You Need to be Blogging http://bit.ly/XLSAwO
~ Corey Perlman, eBootcamp 

4. 21 Killer Sales Questions to Close Any Deal Faster http://bit.ly/UogBwI
~ Do It! Marketing blog 

5. Top 12 Email 1-Liners to Revive a Dead Prospect http://bit.ly/ZpREDV
~ Do It! Marketing blog 

6. Proprietary Research + 10 Questions to Ask Prospects http://bit.ly/ZRETT4
~ Henry DeVries, New Client Marketing Institute

7. Seven Ways to Ensure Your Emails Get Read http://bit.ly/XtttRa
~ Tom Searcy, Hunt Big Sales (writing at Inc.com)

8. 23 things to say when you're asked for 'free consulting' http://bit.ly/Ydeqvb
~ Do It! Marketing blog 

9. 17 Ways to Drive More Traffic FAST http://bit.ly/V4nb78
~ Do It! Marketing blog  

Boom, baby! 

Have a good weekend - and if you feel inspired, please leave a COMMENT below to share your advice, insights and recommendations on any of the topics above. 

Tags: marketing for speakers, marketing for coaches, marketing concept, thought leadership marketing, professional services marketing, trusted advisor marketing, professional speaker marketing, marketing coach, speaker marketing, marketing consultant, marketing for authors, marketing for consultants, do it marketing, doitmarketing

Marketing Coach: Social Media vs. Social Me

doitmarketing marketing speaker marketing coach memeJust came across this Facebook post from someone who shall remain nameless to protect the self-absorbed.

On the surface, this will look innocent enough. 

But a treacherous marketing gaffe lies in wait... 

Another victim is about to fall prey to the Social Media disease known as... 

[Drum roll]...

Social Me... 

Check it out and let's discuss... 

While I really value having connections on Facebook, I'm noticing that I'm not as active on my personal page and decided that focusing on my Public page will be the best use of my time and allow me to really connect more with people. So I am in the process of deactivating this page - if you haven't already, please 'like' my community page so we can still connect there: [link]

What's wrong with this picture?

Let's color-code it and you'll see how NOT to confuse "Social Me" with "Social Media"...

While I really value having connections on Facebook, I'm noticing that I'm not as active on my personal page and decided that focusing on my Public page will be the best use of my time and allow me to really connect more with people. So I am in the process of deactivating this page - if you haven't already, please 'like' my community page so we can still connect there: [link]

If you were keeping score, you noticed that there were 10 - TEN! - mentions of "I, Me, My" in this two-sentence post. 

One of the games I like to play with my marketing coaching clients is to take ANY piece of copy - a sales letter, a web page, a prospecting email - and totally REMOVE ALL "I, Me, My" language and translate it 100% into YOU and YOUR language, which is much more compelling to most of your prospects, readers, and fans. 

Here goes... 

The level of activity on this page has diminished so that the value you're getting is not at the level you deserve. Please click over to this new page [link] where you can tap into a much more active community, ask your questions, take part in value-rich discussions, get the answers you need PLUS you'll get access to valuable downloads, resources, and tools. See you on the other side!

Social Media... 

Did you notice the new score? 

Let's turn on the colors again and see how you did...

The level of activity on this page has diminished so that the value you're getting is not at the level you deserve. Please click over to this new page [link] where you can tap into a much more active community, ask your questions, take part in value-rich discussions, get the answers you need PLUS you'll get access to valuable downloads, resources, and tools. See you on the other side!

Old score (Social Me): 0-10. You lose! 

New score (Social Media): 7-0. You win!

What do you think? Please use the COMMENTS area below to share your advice, insights and recommendations when it comes to Social Media vs. Social Me... 


Grab your FREE copy of the Strategic Marketing eBook.

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing for speakers, thought leadership marketing, social media, professional services marketing, trusted advisor marketing, marketing expert, marketing jackass, professional speaker marketing, marketing ideas, marketing coach, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, social media marketing, social media scripts, public speaker marketing

The Only Guarantee Your Business Needs

doitmarketing book marketing speaker marketing coachI have a 1000% guarantee in my business...

And I think you should, too...

It goes like this... 

"I am better than anyone who's cheaper. And I'm cheaper than anyone who's better." 

Read it again.

Is this true for YOUR business as well? 

If it is - please feel free to "borrow" my guarantee and use it as your own.

Enjoy!

Tags: marketing for speakers, marketing for coaches, thought leadership marketing, trusted advisor marketing, marketing consultant, marketing for authors, marketing for consultants

Marketing 1.0 vs Marketing 2.0

Marketing 1.0

Cajole convince persuade chase sell beat up interrupt intrude close close again stalk give up

No wonder you're exhausted...

Marketing 2.0

Solve answer enlighten equip fix listen nurture connect engage attract entice invite buy

So much better... 

Here are two visual reminders for you.

doitmarketing marketing coach marketing speaker david newman


doitmarketing marketing speaker marketing coach david newman

Please share them, post them, pin them - and most of all, remember to USE them as daily reminders for how YOU engage your own prospects, customers and clients.

Tags: Marketing for speakers, marketing for authors, marketing coach, Marketing 1.0, Marketing 2.0

Thoughts? Ideas? Recommendations? Please use the COMMENTS area below and let's hear from YOU...  

Tags: marketing for speakers, marketing speaker, marketing strategy, marketing success, marketing for coaches, thought leadership marketing, marketing professional services, professional services marketing, trusted advisor marketing, marketing expert, professional speaker marketing, marketing ideas, marketing strategist, motivational speaker marketing, speaker marketing, marketing consultant, small business marketing, marketing for authors, marketing for consultants, marketing tip

Marketing Coach: Jack Up Your Productivity with a Mind Dump

mind dump productivity doitmarketingGuest post by David Pierce

One of the keys to any productivity system is to actually put things into the system. Who knew?

Obvious though it may seem, many of us have trouble taking the time to enter our thoughts into our task-manager, to-do list, or organizational system.

This can happen for any number of reasons – no paper nearby, no easy way to record your ideas – but our productivity can be hurt by not inputting everything into our system so we can deal with it properly.

What should live on paper lives in our brain, and then proceeds to be forgotten and left alone. That’s a surefire road to getting yourself in trouble- or at least forgetting leaky faucets.

There’s a simple, quick solution to this problem, though – it’s called a mind dump.

A mind dump is simply a way for you to get everything out of your head and onto paper. Our brains aren’t made to remember things forever, but paper is; with an empty brain, we’re able to either focus on new things or deal with the task at hand, instead of constantly dwelling on past things taking up valuable bandwidth.

Executing a mind dump is simple: take out a pen and a paper, or fire up a new document on your computer. Then, write down everything that comes to your mind. There is no step three.

Anything and everything is fair game: what you have to do, what you’re thinking about, hopes, dreams, goals, and whatever else comes into your mind. Set a time limit – say, 20 minutes – and everything that enters your brain immediately must exit your brain and go onto your paper.

Once you’re done, you can begin to take action on the items you’ve written. On what do you need to take action? What do you need to deal with, follow up about, or file somewhere?

Things that don’t need to be further dealt with? Just get rid of them. Make sure you don’t need to think about them ever again, and be done with them.

There’s no set way for doing the best mind dump possible. The point is to reset your brain, update your productivity system, and put onto paper all the things that have been taking up the valuable (and limited) space in your brain.

Many people use “triggers” to make their mind dumps easier – a set of key words or phrases that set your mind on a particular aspect of your life, in order to let you focus on items related to it. 43 Folders has a long list of these triggers, everything from “Phone calls,” to “Furniture”, to “Weddings.”

Some people, GTD followers in particular, do a mind dump before their Weekly Review, as part of figuring out what the week ahead has in store. Others, like myself, do it once a week or so – whenever I have 20 minutes to spare. I recommend doing it at least once a week – it has a tendency to get long and unweildly otherwise.

A mind dump can also be done anywhere – another great thing about it. Open up a note on a cell phone, or write on the back of a newspaper; wherever you are, if you’ve got a free moment, clear your head.

You’ll be amazed how many things come out of your brain and into your organizational system, when you devote time and space to emptying it.

Tags: Marketing coach, marketing speaker, mind dump, productivity tips, success tips. Originally published on Lifehack.org

Please use the COMMENTS area below to share how and when YOU get things out of your head and into your system...

doit marketing jack up productivity with a brain dump

Tags: marketing speaker, consultant marketing, thought leadership marketing, marketing expert, productivity tips, marketing coach, success tips, marketing consultant, doit marketing, do it marketing, doitmarketing, mind dump

Marketing Coach: 29 Gurus Worth Following

29 business gurus doit marketingIf you're interested in marketing success, business success, and life success - well, there are a lot of so-called experts out there.

Many are called. Few are chosen.

I've made the choosing easy for you...

Here are 29 super-smart, generous, prolific, sometimes contrarian, and always fascinating people worth following...

p.s. The best thing about them - none of them would CALL themselves a "guru" - they simply consider themselves lucky to be sharing their insights with others who can benefit.

Here they are in no particular order (although each of them is truly #1)

  1. Jay Baer - http://www.convinceandconvert.com
  2. Stephanie Chandler - http://www.stephaniechandler.com
  3. Corey Perlman - http://www.ebootcamp.com
  4. Melinda Emerson - http://succeedasyourownboss.com
  5. Barry Moltz - http://barrymoltz.com
  6. Henry DeVries - http://www.marketingwithabook.com
  7. Scott Ginsberg - http://hellomynameisscott.com
  8. Dan Janal - http://www.prleadsplus.com
  9. Mark LeBlanc - http://markleblanc.com
  10. Mary Foley - http://maryfoley.com
  11. Gene Marks - http://genemarks.com
  12. Viveka Von Rosen - http://linkedintobusiness.com
  13. Brian Tracy - http://briantracy.com
  14. Tom Searcy - http://www.huntbigsales.com
  15. John Jantsch - http://www.ducttapemarketing.com
  16. Joe Calloway - http://joecalloway.com
  17. Jay Conrad Levinson - http://www.gmarketing.com
  18. Joe Vitale - http://www.mrfire.com
  19. Mark Sanborn - http://www.marksanborn.com
  20. Marshall Goldsmith - http://www.marshallgoldsmithlibrary.com
  21. David A. Fields - http://www.davidafields.com
  22. Pamela Slim - http://www.escapefromcubiclenation.com
  23. Mark Hunter - http://thesaleshunter.com
  24. Bob Bly - http://www.bly.com
  25. David Siteman Garland - http://www.therisetothetop.com
  26. Bob Burg - http://www.burg.com
  27. Jeffrey Hayzlett - http://hayzlett.com
  28. Jim Kukral - http://www.jimkukral.com
  29. David Rohlander - http://theceocode.com

And here are eight more for good luck... (Yep, you get more than 29. See? Underpromise and overdeliver!)

  1. Michael Goldberg - http://www.buildingblocksconsulting.com
  2. Randy Gage - http://www.randygage.com
  3. Jose Palomino - http://www.valueprop.com
  4. Dharmesh Shah - http://onstartups.com
  5. Sally Hogshead - http://sallyhogshead.com
  6. Michael Dalton Johnson - http://www.salesdog.com
  7. Larry Winget - http://www.larrywinget.com
  8. Gary Vaynerchuk - http://garyvaynerchuk.com

Bookmark this blog post - stay connected with these people - implement their big ideas - and you WILL profit, prosper, and succeed.

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on the people who have made the biggest impact on YOUR professional success...

29 gurus worth following doit marketing

 

Grab your FREE copy of the Ultimate Resource List!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing for speakers, marketing speaker, marketing strategy, marketing success, thought leadership marketing, professional services marketing, trusted advisor marketing, marketing expert, entrepreneurship, professional speaker marketing, marketing ideas, marketing coach, marketing strategist, motivational speaker marketing, success tips, speaker marketing, marketing consultant, marketing mix, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, sales and marketing, marketing tips, success

Marketing Coach: Killer Sales Question for Trusted Advisors

Killer Sales Question for Trusted AdvisorsAs a marketing coach who works with thought-leading executives and entrepreneurs, I conduct between 4-7 sales conversations every single week with new prospects.

Some of these folks know me from having heard one of my marketing keynotes, seminars, or teleseminars.

Others are total strangers.

You are probably in the same boat if you're an independent professional, consultant or high-fee trusted advisor... 

As a point of reference, my prospects are looking for coaching or consulting around a variety of issues like:

  • Self-marketing for non-selling professionals
  • Speaker marketing strategy
  • Thought leadership marketing
  • Live Content Platform programs for business leaders who speak
  • Book marketing, packaging and coaching

In all of these cases, I field questions very similar to the questions YOU must get from your prospects: 

  • What can you guarantee?
  • What kind of concrete ROI can I expect?
  • Can I get references from people you've worked with?

Here's the Killer Sales Question that will take your prospecting to a whole new level by getting to the REAL root cause of these types of questions... 

Are you ready? 

Jot this one down, 'cuz it's a keeper... 

YOU: "I understand your question and you'll get my answer in a minute. But first, let me ask YOU a tough question... It sounds like you're not sure if this program will work for you. So are you having doubts about ME -- or are you having doubts about YOU?"

More often than not, this one question will turn the entire selling conversation into a much deeper, more meaningful dialogue around expectations, client responsibilities to implement, previous disappointing experiences they've had with other trusted advisors, and so on.

The moment someone mentions a negative previous experience with a trusted advisor of any kind, I stop the conversation dead in its tracks and ask this:

"When you say you were disappointed in your previous marketing coach, how much of that was on YOUR side of the equation, and how much of that was on THEIR side?"

NOW the real truth comes out - they'll admit that they THEMSELVES were partially (or mostly) responsible for the disappointing results.

Either they didn't implement, or they had crazy expectations, or they weren't fully committed to the relationship, or they kept some key information secret from their trusted advisor which hamstrung the work, etc., etc. 

You would be amazed to discover how often bad client behavior is attributed NOT to the client, but to the trusted advisor brought in to fix the situation. It's a classic case of "shoot the messenger" mentality. 

My answer? I shoot the prospect. I say, "Well, it sounds like you've been pretty badly burned in the past. We're probably not a fit since you have such a bad taste in your mouth from working with other people like me. If I had your horrible experience, I wouldn't hire me either! I don't want to waste any more of your time. Thank you for this conversation and I'm sorry that we won't be working together."

If they push back on this and they want to re-enter the sales conversation, great...

And if they don't, great! Let them go. They are not a good client for you. 

That's just the plain, hard truth. 

What do YOU think? Use the COMMENTS area below to share your advice, insights and recommendations on this topic... 

Killer sales question for coaches consultants advisors

Tags: marketing for speakers, marketing concept, thought leadership marketing, professional services marketing, trusted advisor marketing, sales prospecting, marketing coaching, professional speaker marketing, marketing coach, marketing consultant, marketing for consultants, doit marketing, do it marketing, sales and marketing, small business marketing coach

Blogging 101: 7 Ways to Write Less and Say More

doit marketing blogging 101

You'll remember from yesterday's introduction to this Business Blogging 101 series, I mentioned the three BIG problems keeping you from doing a better job of leveraging blogging into business: 

1. You are unable to write QUICKLY.

2. You are unwilling to write BRIEFLY.

3. You are inefficient at IDEA CAPTURE.

Good news for you - #1 and #2 are related and we'll solve them both for you before you're done reading this post...

Business Blogging 101: 7 Ways to Write Less and Say More
 

  1. Think fortune cookies - you don't need to write an essay to share a key nugget that occurred to you while you were driving or in the shower.
    Example: 101 Success Tips in 3 Words  
     
  2. When you have a lot to say, say it in shorter, sharper chunks. Like a series. Call it something snappy like "Business Blogging 101." See?
     
  3. Use quotes, stats, visuals, videos, and graphics. These are not only easier for your blog readers to absorb, they're MUCH more likely to be shared, thus driving more traffic and Google juice back to YOU. 
    Example: Marketing Concept: 12 Home Page Must-Haves
     
  4. Great blogs do NOT persuade, explain or convince. Put your opinions out there - the sharper, the better. Give your readers something to agree or disagree with.
    Example: The (REAL) Idiot's Guide to Social Media Marketing
     
  5. Stop being so nice. It's OK to piss people off. Too many blogs take both sides of any given argument and end up sounding like a high school essay instead of a pointed, share-worthy piece of thought leadership.
    Example: 5 Signs that Your Prospect is Giving You Too Much Bullsh*t
       
  6. Master the 20-minute blog post. Give yourself 20 minutes on the clock. Set a timer. Write. Revise as you go. When the bell goes off, hit publish. Truth: Even if it sucks - which it won't - you're better off posting it than if you had posted nothing that day. Honest.
     
  7. Steal these blog titles: 7 Ways to... 5 Keys to... Top 10 Strategies for... 3 Biggest mistakes of... 11 Secrets of [topic] revealed... 7 Questions to ask yourself... 13 Quick tips on... 
     
  8. (Bonus) Use numbers in your titles
    Example: 
    Marketing Coach: 17 Ways to Drive More Traffic FAST
     
  9. (Bonus) People love lists of key points, mistakes, lessons, examples, templates, strategies, tactics, tools, secrets, and so on. 
    Example: 23 things to say when you're asked for free consulting
     
  10. (Bonus) People love free resources. People love when you point out other cool people, other great blogs, and things they need to know about, use, read, or buy to make them more successful in your area of expertise. 
    Example: Why Your Business Needs to FLOP
     
  11. (Bonus) People love bonuses. Underpromise and overdeliver and you'll keep folks coming back for more. Like sharing 11 points when you initially promised just 7. Priceless!! 
     
What do YOU think? Use the COMMENTS area below to share your business blogging advice, inights or questions and...
business blogging 101, marketing speaker, marketing coach

Grab your FREE copy of the Social Media Traffic Boost Cheat Sheet!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing speaker, marketing success, thought leadership marketing, web marketing, blog, trusted advisor marketing, blogging for business, marketing expert, marketing professional services firms, writing, marketing ideas, marketing coach, marketing consultant, marketing for authors, blogging 101, doit marketing, do it marketing, doitmarketing, business blogging, marketing tips

How to Generate 10X Traffic from LinkedIn in 10 Seconds

generate 10x traffic linkedin doitmarketingHow to Generate 10X Traffic from LinkedIn in 10 Seconds - Wow, that sure sounds like a lot of over-the-top, frothing at the mouth internet marketing hype, doesn't it?

Well - in this particular case, the technique you're about to pick up does EXACTLY that.

Here's a quick video to show you exactly how powerful this 10-second tweak on your LinkedIn profile can be...

(Hit the "full screen" icon in the lower right for a bigger, sharper video)

Tags: Marketing speaker, marketing coach, LinkedIn, social media marketing

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What do YOU think? Please use the COMMENTS area below to share your tips about making the most of your LinkedIn profile...

Tags: marketing for speakers, thought leadership marketing, personal branding, linkedin, professional services marketing, trusted advisor marketing, marketing expert, professional speaker marketing, marketing coach, motivational speaker marketing, marketing consultant, marketing for authors, doit marketing, doitmarketing, social media marketing, public speaker marketing