Not only is there "no further ado"... there's no ado period. 

Here they are:

1. Social Media Strategy in 8 Steps http://bit.ly/WmdxmR 
~ Jay Baer, Convince and Convert

2. Get Booked and Stay Booked on LinkedIn http://bit.ly/WtSwqA 
~ Viveka Von Rosen, Linked into Business 

3. Eight Reasons You Need to be Blogging http://bit.ly/XLSAwO
~ Corey Perlman, eBootcamp 

4. 21 Killer Sales Questions to Close Any Deal Faster http://bit.ly/UogBwI
~ Do It! Marketing blog 

5. Top 12 Email 1-Liners to Revive a Dead Prospect http://bit.ly/ZpREDV
~ Do It! Marketing blog 

6. Proprietary Research + 10 Questions to Ask Prospects http://bit.ly/ZRETT4
~ Henry DeVries, New Client Marketing Institute

7. Seven Ways to Ensure Your Emails Get Read http://bit.ly/XtttRa
~ Tom Searcy, Hunt Big Sales (writing at Inc.com)

8. 23 things to say when you're asked for 'free consulting' http://bit.ly/Ydeqvb
~ Do It! Marketing blog 

9. 17 Ways to Drive More Traffic FAST http://bit.ly/V4nb78
~ Do It! Marketing blog  

Boom, baby! 

Have a good weekend - and if you feel inspired, please leave a COMMENT below to share your advice, insights and recommendations on any of the topics above. 

I have a 1000% guarantee in my business...

And I think you should, too...

It goes like this... 

"I am better than anyone who's cheaper. And I'm cheaper than anyone who's better." 

Read it again.

Is this true for YOUR business as well? 

If it is - please feel free to "borrow" my guarantee and use it as your own.

Enjoy!

Marketing 1.0

Cajole convince persuade chase sell beat up interrupt intrude close close again stalk give up

No wonder you're exhausted...

Marketing 2.0

Solve answer enlighten equip fix listen nurture connect engage attract entice invite buy

So much better... 

Here are two visual reminders for you.

Please share them, post them, pin them - and most of all, remember to USE them as daily reminders for how YOU engage your own prospects, customers and clients.

Tags: Marketing for speakers, marketing for authors, marketing coach, Marketing 1.0, Marketing 2.0

Thoughts? Ideas? Recommendations? Please use the COMMENTS area below and let's hear from YOU...  

Forget about your cheap company pens... 

Trash your company logo coffee mugs...

Your personalized gift strategy is about to get a MAJOR upgrade so that YOU get 100 times more bang for the buck than you're getting now... 

And it's all about ONE simple shift... 

Watch the video to see how it works - PLUS you'll get three smart examples YOU can model from starting right now...

Tags: Marketing speaker, marketing coach, marketing tips, personalized gifts

What do you think? Please use the COMMENTS area below to share the most meaningful business gifts you've received - or sent!

Here's another in my series of marketing and business book reviews - but not just any old business books.

Fire starters...

Game changers...

Show stoppers...

Books that will transform the way you think about your work, about your business, and - yes - about your life.

Ready? Take a look...

What do you think? Please leave a COMMENT below to share your experiences with this book, with this author, or with other game changing books that YOU recommend...

Guest column by Ryan Pinkham, Engagement Marketing

Engagement marketing is a lot about relationships.

Your current customers are the lifeblood of your business. These are people who know you, the products and services you provide, and who return week after week and month after month to see you again.

Your current customers are also your best source of new business—especially those who you’ve built a relationship with in the past.

That’s because when you build a relationship with your target audience, they’ll not only be more likely to do business with you again, but will also feel more comfortable referring you to a friend, family member, or colleague.

Email marketing is a powerful tool in your toolbox for building those relationships online.

[Ed: The email marketing software we use at Do It! Marketing is Constant Contact. Click here for a 60-day free trial.] 

By connecting with customers in their inbox each month, you’ll stay top of mind with your target audience. And by delivering content they enjoy, can use, and want to engage with, you’ll build trust with the people who already know you best.

Here are 10 tips for building long lasting email marketing relationships:

1. Get to know each other before things get serious

You should never start any relationship until you really get to know each other. You may think that you know your customers, you might even see them every day, but until they are comfortable enough to share their email address with you, don’t assume anything.

That doesn’t mean you shouldn’t ask. Having a sign-up sheet at your business or a Join My Mailing List feature on your website or Facebook Page is a great way to start things off.

2. Make sure you have something in common

Without common interests, your relationship is never going to work. If someone has signed up for your email newsletter, that means you have at least something in common, but you have to make sure the content of your emails remains relevant to keep the relationship going long term.

Keep an eye on whose reading and who’s opting out. It’s a good way to see who’s engaging with your content and who is not. Just keep in mind, sometimes it’s just not meant to be and it might not always be your fault.

3. Don’t take them for granted

Your customers should be the most important thing to you … or at least to your business. They aren’t just names on a list; they are people who want to be appreciated. Once your subscribers start to feel like they aren’t being valued, they’ll be packing their bags.

Show that you appreciate them by getting exclusive with content, whether that’s an informative article or a coupon. Also keep an eye on how often you’re sending emails. Be careful not to smother your list by overloading their inbox—remember, sometimes less really is more.

4. Be yourself

Think of every newsletter as a first date. It’s your chance to make a first impression and to show your list what you’re all about. You already know they’re interested, they said “yes” to joining your list, didn’t they? Be confident. Don’t be afraid to have fun with it.

5. Make sure your signals are getting through

Your relationship’s not going to go anywhere if your signals are getting lost in translation. When you get someone’s number for the first time, you better make sure you get all the digits, right?

It’s the same thing with your emails, make sure your recipients have an easy way of giving you accurate contact information so your messages get to where they are meant to go.

6. Earn their trust

Trust. It’s the most important part of any relationship. The best way to prove your customers can trust you is by showing them you can keep a secret. That means never EVER sharing your customer’s contact information with someone else. They trust you to protect their email addresses and once you break that trust, it’s tough to get it back.

7. Set realistic expectations

A great way to set expectations for your customers is by sending a welcome email. It helps make a good first impression and gives you a chance to show your intentions. Just don’t make promises you can’t keep. If your newsletter is going to be a monthly newsletter, it needs to be a monthly newsletter.

8. Dress the part

This should be an easy one. All you need to do is find the best “clothing” store for email newsletters.

Constant Contact has plenty of outfits to fit any business or organization and they’re easy to customize to fit the look and feel of your brand. Not only that, it's easy for you to use the same template for each of your newsletters. That way you don’t have to worry about showing up wearing two different colored socks. 

9. Be responsive

Just because you’re the one sending out your newsletter, that doesn’t mean you’re the only one who has something to say. Like in any relationship, you need to be good at listening.

Send out a question in your next email or use a survey to get customer feedback. This is a good way to show you care - and to get valuable feedback on what your buyers want!

10. Pay attention to the details

I don’t mean that you need to clean your fingernails and brush your hair (although you probably should anyway). I mean you need to be aware of how things are going AND pay attention to how your relationship is progressing.

Keep an eye on your email reports. Watch your open rates, click-through rates, and opt-outs. They’re a good way to see if things are really going as well as you think they are.

Build relationships online and off with a WOW! experience

Remember: the best way to build relationships is by providing a WOW! experience online and off.

Make sure your email marketing reflects the type of service you provide and you’ll build long lasting relationships to help grow your business.

What rules do you follow with your email marketing relationships? Use the COMMENTS area below to share your advice and insights...

Let’s talk about YOUR product development strategy. This is about creating products with intention. And let me back up a step and define what I consider “creating a product” to be.

It could be you wanting to write a book, produce audio, video, or online assets, package a coaching or consulting program, or otherwise "productize" your expertise. It does not necessarily need to be a product you hold in your hand, although sometimes it certainly is.

Quick story. I was working with one of my clients who was a very gifted speaker who had been working a long time in her niche. She would go from keynote to keynote, seminar to seminar. Finally, she got tired of having 100% of her income tied to her personal time, attention and presence.

She said to me, "David I need products. And I have a crazy busy schedule coming up over the next 2-3 weeks with good opportunities to be in front of LOTS of potential prospects."

Mind you, she was NOT speaking to audiences of thousands – her typical audience was probably like yours – between 50 and 250 people at state and regional conferences.

She asked me, “What’s the easiest product I can create?” And we decided that the easiest product for her wasn’t a product at all – it was to package and sell access to her time and expertise. Later, products could be developed as a standalone revenue stream. 

So we created a single 8.5 x 11 piece of paper. Long story short, she emerged from those 2-3 weeks of speaking engagements with over $20,000 of coaching and consulting clients.

The point: your product strategy needs to fit YOU – your personal strengths, preferences, and the needs of your particular business.

If you love writing strategies, focus on writing products.

If you love coaching and consulting, develop coaching and consulting products.

If you love training, develop training products.

If you love video, develop video products.

The key to your product development game plan is to make it Easy, Effortless and Enjoyable.

_______

Want to kick your product development into high gear? Good news - the next Product Development Toolkit program launches on March 5 and we still have a few open seats remaining at Early Bird prices. Program details and registration info are online for you here. 

Two quick things for you:

1. NEW Group on LinkedIn for "Professionals Who Speak" - if you're a speaker, author, independent professional, corporate executive or entrepreneur, the conversations, resources and people you'll connect with here are top-notch. Join us here:

2. There is still time to register for Speaker Liftoff - the program begins Dec. 7 and all the details are waiting for you online here: 

One of the many pleasures of writing a book is writing the Acknowledgements section where you get to thank all the folks who have helped you at every point in your journey, whether it was last week, last year or all the way back to your childhood.

As you may know, I'm finishing up the final edits on my new book being published by AMACOM next summer. The Acknowledgements section has been top of mind for me this Thanksgiving week. 

Personally, I can't understand authors who write a slim paragraph and then end with "I have too many people to thank and their names could fill this book." REALLY? If that's the case, why don't you at least TRY?

I sure did...  and to celebrate this Thanksgiving week, here it is in its entirety - LARGE, LOUD, and PUBLIC!

Acknowledgements

The first acknowledgement has to go to YOU—for buying this book, for reading this book, and for applying its strategies, tactics and tools to grow your business.

After you, it gets harder to count all the individuals, friends, clients, collaborators, mentors, trusted advisors, and supporters who have made this book—and all the rest of my work—so easy, effortless and enjoyable. Unlike some authors who don’t even try… here goes.

First I’d like to thank my parents for not having a stroke when I announced I was leaving the pre-med program at Franklin & Marshall College to pursue a career in theater. Thank you to Dr. Gordon Wickstrom who modeled the highest gift of catalyzing the best in others while making them feel personally important and professionally capable. What do you get when you cross healing with drama? Of course, you get marketing.

My amazing partner, Vanessa Christman, gets a ton of credit for sticking with her lunatic husband through thick (my waistline) and thin (my hairline). Without you, none of this would be any fun at all. Truly.

My two awesome kids, Becca and Charlie, Woofie the Wonder Dog, and Mimi the cat also went to heroic lengths to put up with me long before, during and after the writing of this book. I love you guys like bananas.

Professionally, the list is even longer. Big thanks to my book agent, Michael Snell. He does business the old-fashioned way and it works amazingly well for all concerned. I’m grateful to my pal Gene Marks for sharing Mike’s genius with me. At AMACOM, Ellen Kadin is a rock star. She knows what works and she makes sure I DO IT. Her steady dedication to our shared vision of a “business book with attitude” shows up on every page. Big thanks and kudos to the AMACOM design team for realizing that vision with the bold design of this book.

And for you aspiring or experienced authors – especially those of you who, like me, HATE to be edited – meet my editor extraordinaire, Christopher Murray. Chris “got” this book right from the start and was an amazing collaborator, organizer and advocate for the business-building ideas you are about to profit from. Find Chris online at www.ChrisMurrayEditor.com and put your project in the hands of a supremely insightful editor and the best friend your writing ever had.

I deeply thank Dr. Michael Ray of Stanford Business School for introducing me to the Creativity in Business MBA course that changed my life. The very best advice he gave me was, “Stop starting things and get more into DOING.” The DNA of Michael’s wisdom runs throughout my work, my life, and by extension, this book!

Thank you to my pals from my corporate days: Sandy Frick, Trish Koons, Neal Duffy, Kim Nuzzaci and Benjamin Laden who were crazy enough to hire me, work with me, and recruit me away from one job into the next for a great 10-year run. I don’t know what you were thinking, but I’m grateful for all the fun we had “working for the man.”

Thank you to four very special people who helped me at every point in my entrepreneurial journey including the good, the bad and the ugly – in mind (Terry Fisher), body (Nick Odorisio), spirit (Scott Simons) and career (Ford R. Myers).

My involvement in the National Speakers Association (NSA) and Canadian Association of Professional Speakers (CAPS) has been an invaluable source of inspiration, insights and friendships. Thank you to my mentors, role models and friends Laurie Brown, Gideon Grunfeld, Michael Roby, Kirstin Carey, Steve Coscia, Avish Parashar, Michael Goldberg, Todd Cohen, Brian Walter, John Reddish, Marvin LeBlanc, Carol Fredrickson, Tom Stoyan, Toni Newman, Brian Lee, Scott McKain, Alan Zimmerman, Frank Bucaro, LeAnn Thieman, Thom Winninger, Patricia Fripp, Alan Weiss, Bob Burg, John Jantsch, David Meerman Scott, Brian Tracy, Randy Gage and Jeffrey Gitomer.

Thank you to my speaker bureau partners and friends – Andrea Gold, Shawn Ellis, Katrina Mitchell, and Nancy Vogl. You are the sharpest, most dedicated folks in the business and you model excellence and integrity in everything you do.

Thank you to my expert contributors: Jay Baer, Scott Ginsberg, Corey Perlman, Dan Janal, Mark LeBlanc, Barry Moltz, Mark Hunter, Henry DeVries, Tom Searcy, Melinda Emerson, Stephanie Chandler, Mary Foley, Gene Marks and Viveka Von Rosen. You are each superheroes in your own realm and I hugely appreciate your generosity of expertise.

Thank you to my colleagues in Vistage International, the world’s largest CEO peer group organization: Jose Palomino, Gerry Lantz, Chris Farias, Scott Messer, Brian Carney, Skip Lange, Carl Francis, Marcia O’Connor, Michael Gidlewski, Steve Van Valin and Jim Lucas. You’ve shared your insights and advice with me even when I didn’t want to hear it, didn’t follow it, and didn’t want to believe it. However, you were right four times out of five. I’m learning.

Thank you to my Do It! Marketing team members, past and present. Especially the uber-awesome Catherine Bernard, the ultra-amazing Katie Hanna, the super-productive Rachel Rodden, and Liz Crider aka “the one that got away.” I love working with you and appreciate you more than you know.

Thank you to my amazing clients. Man, when YOU work, this program works! I’m continually humbled and grateful for your confidence, your business, your friendship, and the credit that you bring to our work by DOING IT consistently, smartly, bravely, and quickly. You are the embodiment of my mantra that “Only action creates results.” Thank you for the privilege of working alongside you as you create your next level of success. 

Sooo... even if you're not writing a book at the moment, you will experience BIG gratitude if YOU write the Acknowledgements section of your (future) book. 

Let me know what you think in the COMMENTS area below. Happy Thanksgiving!

For your marketing - and in business in general - simple SELLS. As a marketing coach for speakers, authors and independent professionals, I see it time and time again...

You're making it HARDER than it needs to be. Honest.

"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction."
-- Albert Einstein

What kind of professional would you be if you specialized in the small, the simple, and the gentle solutions?

Or does your style lean more towards the thicker report, the more complicated answer, the more expensive technology, and the more complex project plan?

Winston Churchill was asked how much time he would need to prepare a talk.

He replied that his preparation time depended on the talk's duration.

When asked about a 2-hour speech, he said he could deliver that immediately.

When asked about a 2-minute speech, he said "I should need a fortnight to prepare."

The short, simple, direct answers are often the most valuable - and take the longest time and the hardest work to prepare!

Question: What could you simplify right now that would make a difference to you and/or the people you want to impact the most with your marketing?

Tip: Whether you're selling your products, your services, or your ideas, the age-old fact is: simple SELLS.

What do you think? Use the COMMENTS area below to leave your advice and experiences on this topic.

p.s. Attention Speakers, Authors, Consultants and Independent Professionals: Enrollment is now open for the next 30-Day SpeakerLiftoff program that blasts off on December 7. Check out the details and info here. Let's work together to create YOUR game plan for simple marketing success in 2013 and beyond.