Marketing Speaker | Marketing Coach | Professional Services Marketing

Marketing Coach: 62 Ways to Make 2012 Your Best Year Yet

Kindly donated by Mr Robin Sharma, World Class Business Coach

1. Remember that leadership isn't about your position. It's about your influence.

2. Get fit like a pro athlete.

3. Lift people up versus tearing people down.

4. Protect your good name. An impeccable reputation takes a lifetime to build. And 60 seconds to lose.

5. Surround yourself with positive, ethical people who are committed to excellence.

6. Remember that even a 1% daily innovation rate amounts to at least a 100% rate of innovation in 100 days.

7. Believe in your dreams (even when others laugh at them).

8. Measure your success, not by your net worth but by your self worth (and how happy you feel).

9. Take an intelligent risk every 24 hours. No try-No Win.

10. Read "Buffett: The Making of an American Capitalist".

11. Watch "Man on Wire".

12. Regardless of your title at work, be a team builder.

13. Remember that business is all about relationships and human connections.

14. Say "please" more.

15. Say "thank you" more.

16. Know your Big 5: the five things that need to happen by the end of this year for you to feel its been your best year yet.

17. Read your Big 5 every morning while the rest of the world is asleep.

18. Read "As You Think". At least twice this year.

19. Be willing to fail. It's the price of greatness.

20. Focus less on making money and more on creating value.

21. Spend less, save more.

22. Leave everything you touch better than you found it.

23. Be the most positive person in every room you're in.

24. Run your own race.

24. Stay true to your deepest values and best ideals.

25. Write a handwritten thank you note to a customer/friend/loved one every day.

26. When you travel, send love letters to your kids on hotel stationary. In time, they'll have a rich collection to remember your travels by.

27. Read "Atlas Shrugged".

28. Be a problem solver versus a trouble maker.

29. Rather than doing many things at mediocrity do just a few things-but at mastery.

30. Honor your parents.

31. Commit to doing great work-whether anyone notices it or not. It's one of life's best sources of happiness.

32. Give more than you receive (another of the truths of happiness).

33. Have your 1/3/5/10/25 years goals recorded on paper and review them weekly.

34. Be patient. Slow and steady wins the race. The only reason businesses that went from zero to a billion in a year or two get featured in magazines is because 99% of businesses require a lot more time to win.

34. Underpromise and then overdeliver.

35. See part of your job as "a developer of people" (whether you work in the boardroom or the mailroom).

36. Wear your heart on your sleeve. When people see you're real, they'll fall in love with you.

37. Be authentic versus plastic.

38. Read "The Alchemist".

39. Remember that life wants you to win. So get out of your own way.

40. Consider that behind every fear lives your next level of growth (and power).

41. Eat less food.

42. Drink more water.

43. Rest when you need to.

44. Read "SUCCESS" magazine.

45. Write your eulogy and then live your life backwards.

46. Demand the best from yourself.

47. Remember that the more you go to your limits, the more your limits will expand.

48. See everything that happens to you as an opportunity to grow (and therefore, as a precious gift).

49. Be obsessed with learning and self-development.

50. Become comfortable alone (you are the only person you get to be with your whole life).

51. Smile. It's a stunningly effective way to win in business and life.

52. Reflect on the shortness of life.

53. Be bold when it comes to your dreams but gentle with those you love.

54. Remember that success is dangerous because it can kill drive/innovation/passion and going the extra mile. Be successful yet stay hungry.

55. Read "The Autobiography of Benjamin Franklin".

56. Be of deep value to this world.

57. Own beautiful things but don't let them own you.

58. Use excellent words.

59. Laugh more.

60. Don't complain, gossip or be negative.

61. Plan as if you'll live forever but live as if you'll die tomorrow.

62. Feel free to pass these lessons on to those you want to help.

Tags: marketing for speakers, marketing speaker, marketing success, marketing for coaches, marketing agency, marketing professional services, professional services marketing, professional speaker, professional speaker marketing, motivational speaker marketing, success tips, marketing consultant, marketing tips

Marketing Mix: Happy Holidays!!

marketing speaker marketing concept x

Happy Holidays to all our friends, family, clients, and colleagues like YOU who make the world a better place through your speaking, consulting, training, coaching, generosity of expertise and trailblazing thought leadership.

From all of us on the DO IT team -- All best wishes to you for wonderful holidays and a prosperous 2012!

-- Catherine, Katie, Liz, David and all the marketing elves

Tags: marketing for speakers, marketing speaker, marketing success, marketing for coaches, marketing concept, marketing professional services, marketing coach, marketing consultant, small business marketing, marketing mix

Marketing Concept: Viral is for Morons (Here's Why)

Marketing Concept: Viral is for morons. In general, this is true - and with professional services marketing in particular, it is VERY true.

How many times have you heard professional services marketing ideas like:

We'll make a funny YouTube video ...and it'll go viral!
We'll post a really controversial/ snarky/ edgy blog ...and it'll go viral!
We'll create a really cool ebook ...and it'll go viral!

Take a look at this well-done Slideshare from the smart marketing folks at espresso:

The Ugly Truth About Viral Marketing

So... What do you think? Use the COMMENTS area below and...

Tags: marketing speaker, consultant marketing, consulting firm marketing, marketing concept, thought leadership marketing, word of mouth marketing, viral marketing, marketing professional services, professional services marketing, entrepreneurship, marketing ideas, speaker marketing, social media marketing, content marketing, inbound marketing

Marketing Mix: Paid to Speak

Marketing Mix: Book Review of "PAID TO SPEAK" published by the National Speakers Association

PAID TO SPEAK is a virtual MBA in the business of speaking. From marketing to positioning to product development to platform skills, it's ALL in here. Well-organized, tightly edited, and with a logical flow from one part of the business to another, PAID TO SPEAK is also unique in that it tells it like it is. No sugar-coating. And no trying to fleece opportunity-seekers into believing the speaking business is a fast, easy, and glamorous way to make money. [It is NONE of the three!]

Speaking professionally today is about thought-leadership, adding value to corporate, association, and entrepreneurial sectors, and understanding all the different ways that audiences and buyers want to access, use, and deploy your expertise. The book spans a wide range of business models, distribution methods, and revenue models. As it should - to reflect the current reality of many successful speakers (very few of whom have business models that look anything alike!)

The key value in buying a copy of PAID TO SPEAK, dog-earing it, highlighting it, and taking notes in the margins... is that you will emerge from the experience with a wealth of information, some clear decisions to make, and a game plan to put it all together in a style and manner that suits your personality, your strengths, and your preferences. This is no "one size fits all" template for "THE" way to become successful. There are MANY paths up the mountain - and PAID TO SPEAK should be your personal handbook, guide, and reference to get you there miles ahead of the competition!

Tags: marketing for speakers, marketing speaker, marketing success, thought leadership marketing, keynote speaker, persuasive speech topic, social media, professional speaker video, marketing professional services, professional services marketing, entrepreneurship, motivational speaker, professional speaker, persuasive speech topics, professional speaker marketing, motivational speaker marketing, speaker marketing, marketing mix, conference speaker, public speaker marketing, raintoday

Professional Services Marketing: Speaking to Attract New Clients

Every consultant, expert, and professional services firm leader needs to establish their thought-leadership in order to stand out from the crowd and be heard above the noise.

There's no room for the "Same-O Lame-O" dry boring MBA PhD guru guy or gal. Their days are over and their influence and impact are declining... daily... and dramatically.

So that means that every day you wait to claim your place among the thought-leaders in your industry and in front of your target buyers, you're losing time AND money.

Don't let that happen to you.

The good news is that independent research with over 200 buyers of professional services shows that at any given moment, between 52%-72% of them are willing to change professional services providers.

Across all service areas, more than 50% of purchasers could be considered Switchers, open to changing providers, ranging from 52% Switchers for Legal Services to 72% Switchers for Management Consulting. ("How Clients Buy" 2009-10 survey)

Additional research from the Wellesley Hills Group entitled "What's Working in Professional Services Lead Generation" surveyed over 700 firms and showed that the #1 source of leads is "Warm Calls to Existing Clients" - No surprise there. If you're great at what you do, the old adage applies - "your business comes from your business."

The #1 source of NEW leads for NEW business for professional services firms, however, may surprise you: it is "Speaking at conferences, trade shows and seminars."

Put these two pieces of research together and the dramatic discovery you'll make is...

You're never more than one good presentation away from generating new clients and new revenue.

So the question is... How successful are you at the #1 strategy of lead-generating speaking to drive credibility, visibility and revenue in your professional services practice?

And do you do it "once in a while" with mixed results or has your professional services firm nailed down a process, a speaking "system" and a targeting methodology that consistently puts you in front of the right groups in the right rooms with the right people to say the right things in the right ways to reliably generate new revenue for your firm?

If yes, great - welcome to the 1% club. If not, we should talk. Call me at (610) 716-5984 or drop me an email (david@doitmarketing.com) and let's have a conversation about how you can do a better job of generating more leads, better clients and bigger revenues every time you stand up to speak.

Grab your FREE copy of the Ultimate Resource List!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing for speakers, marketing speaker, marketing success, marketing concept, thought leadership marketing, marketing professional services, professional services marketing, professional speaker, speaking, professional speaker marketing, marketing coach, marketing strategist, speaker marketing, marketing consultant, marketing mix, thought leadership, public speaker marketing, presentation skills expert

Marketing Concept: Use these headline techniques if you dare

marketing concept professional services Marketing Concept: Headlines eh? Doncha love ’em.
Guest post by Andy Maslen

Most copywriters, while happy to plough on through dense thickets of body copy, will do almost anything to avoid sweating over the really hard work: the headline.

Over the years, many copywriters, myself included, have offered up rules, regulations, mnemonics and other helpful guides on the ‘best’ way to write headlines.

Here’s a summary of some of the more useful ones.

Michael Masterson

The ‘4 U’s.

Your headline should be:

1. Useful

2. Unique

3. Ultra-specific

4. Urgent

“How to…” solves the first U.

If you can’t substitute another business name or product for yours in the headline, you have the second U down

“Save £34.97’ is more powerful than “Save money” for the third U.

Using “Now’, “Right away” or a deadline covers the fourth U.

Sean D’Souza

Ask a question in your headline. People love being asked questions and can’t help starting to think of the answer.

Get their curiosity buzzing. We’re hard-wired to solve problems. Ever see a chimp fishing for termites with a leaf mid-rib?

Focus on the problem, not the solution. “Why should you be the only one in your street with tired, sad-looking windows?” is more powerful than “Acme double glazing makes your windows sparkle”.

Brian Clark

Brian borrows from the late great Maxwell Sackheim for the classic: Do you make these [number] mistakes in your [activity].

You could say…

Do you make these 7 mistakes in your blog posts?

Do you make this fatal mistake when pricing your work?

Do you make these three wealth-destroying mistakes when picking stocks?

Headline writing IS hard. But it’s also fun. If you’re stuck for ideas, read a book, like the three guys above have done; or read a blog; or Google it; or go back to your product and dig deeper.