1. Keep it short. No time to write? Cool - they have no time to read. 

2. Lists rock (like this one!)

3. Shoot a 2-minute video. Post to YouTube. Embed with 3 lines of setup. Optimize title, tags and description with your keywords. Boom - done. 

4. Interview other experts. Three questions max. Post and voila!

5. Interview prospective clients and customers. Promote them and their company. Repeat. Go to bank.

6. Review your favorite books on amazon - both related and unrelated to your main business. Optimize your amazon reviewer page and link it back to your home page.

7. Seek guest blogging opportunities on blogs that target the same topics and readership you are after. 

8. Invite both prominent and up-and-coming bloggers to guest blog for you. Same story, other direction. Genius!

9. Leave constructive, helpful comments on prominent blogs and media sites. Use an abbreviated signature file and link back to your blog.

10. Participate in Linkedin Groups and share your blog content/links in response to relevant questions and discussions. You raise both your credibility and visibility with this one tactic.

11. Don't overdo keywords and SEO on your blogs - people can tell and it makes you look a little creepy, robotic - or both. Write for humans and the traffic will follow.

12. Graphics, baby, graphics. Blogs are visual. Get an affordable account with iStockPhoto or one of the other stock photo sites. Grab unusual and interesting graphics and photos to spice up that wall of text. You'll be amazed. It makes all the difference.

13. Schedule it. Stick to it. Your blog is the command center of your online thought leadership platform. Shoot for 2-3 updates a week and amazing things will start to happen. Now is the time for you to... Get blogalicious! 

Keywords: Blogging for business, marketing expert tips, marketing speaker, marketing coach

What do you think? Use the COMMENTS area below to share your advice, insights and experiences on blogging for business and...

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

You're invited to join me December 19th for the Sponsorship Strategy Blueprint. This is a FREE teleseminar training call.
Register here. 

Corporate Sponsors: 3 Ways to Get Corporate Sponsors NOW

You've heard of sponsorship - they're everywhere. From professional sports stadiums to your local chamber of commerce golf event to most everything you see on TV. Awards shows have sponsors. NASCAR has sponsors. Non-profit organizations have sponsors. Conferences, tradeshows and conventions have sponsors. 

Seems like that sponsorship gravy train is chugging mightily along throughout our economy. The only place you might not think of sponsorship is... 

For you. 

And your business. 

And perhaps this post (and the free call on 12/19) will change that. 

If you are a speaker, author, expert, entrepreneur, or sales and marketing executive, obtaining a corporate sponsorship may be easier and more lucrative than you imagine...

Three examples and three quick ideas for YOU: 

Example 1. A few years ago, I partnered with a company called HRWebXpress - they were a software company targeting the same small and medium businesses that I was serving with marketing consulting and speaking/seminar services. We put our heads together and produced a sponsored seminar series for small business owners that focused on growing both the people side of their business (HR software) and the revenue side of their business (strategic marketing and smarter selling - aka me). We did a series of three of them. They got quality face time with their clients and new prospects and I got leads for additional speaking, private onsite seminars and consulting. 

Question 1: What companies are potential partners for you in completely different and unrelated industries who are going after (or who already HAVE) the EXACT same clients and prospects YOU are dying to meet? Find them. Connect with them. Discuss. 

Example 2. Seven years ago, I was a member of a suburban Philadelphia chamber of commerce whose programming VP befriended me. She was frustrated by the quality of their small business education program. And, frankly, she was sick of all the work required to put on mediocre programs with low attendance. Short story: we entered an agreement where the Chamber sponsored us to produce their small business seminar series. Brought in professional speakers. Raised registration fees by 500% (from $25 to $125 per program). Rebranded it as "Chamber Learning." Did a series of 20 seminars over the next 2 years for them, and won a national award from the ACCE (Association of Chamber of Commerce Executives). Since then, I can DIRECTLY trace over $40,000 of business to that series of "low fee" events.

Question 2: Which partners or organizations have urgent, pervasive, expensive problems (or gaps or unmet needs/aspirations) where you can solve those problems in creative ways by connecting them with your people, your products, your services, your programs, your expertise? What's their "missing piece" and how can you position yourself to help them complete their puzzle? THAT is a sponsorship opportunity!

Example 3: Last year, I partnered with Steelcase to sponsor a seminar for their small and medium sized AEC (Architecture, Engineering and Construction) firms. These smaller firms were an underserved distribution channel who frequently recommended or purchased Steelcase furniture and office systems in their clients' buildings and renovation projects. Steelcase was already doing great with their larger, national partners. They were saturated. The next opportunity? Get smaller AEC firms to recommend and install Steelcase products much more vigorously The best way to influence them? Educate them and help them grow THEIR small businesses! The answer? We did a win/win/win program where Steelcase made a positive and much appreciated impact on 24 AEC firm owners and salespeople, Steelcase relationship managers got a great reason to reach out before the event and to follow up after the event, the AEC firms got instant-action marketing advice, strategies and tools, and I got in front of 24 new prospects with whom I would otherwise have no reason to cross paths. 

Question 3: Which potential sponsors come to mind where you can help THEM help THEIR clients, prospects, customers, partners, suppliers, vendors, dealers, distributors of franchisees? Put yourself in the sponsor's shoes and ask the question, "Who do we need to impact so that we get more leads, more opportunities, or more sales in OUR world?" If you can partner with them to make THAT happen, that's a profit-rich sponsorship deal in the making!

REMINDER: You're invited to join me December 19th for the Sponsorship Strategy Blueprint. This is a FREE teleseminar training call. Register here. 

Tags: Small business marketing coach, professional services marketing, marketing strategy, corporate sponsorship

Please use the COMMENTS area below to share your advice, experiences or questions on this topic:

Two quick things for you:

1. NEW Group on LinkedIn for "Professionals Who Speak" - if you're a speaker, author, independent professional, corporate executive or entrepreneur, the conversations, resources and people you'll connect with here are top-notch. Join us here:

2. There is still time to register for Speaker Liftoff - the program begins Dec. 7 and all the details are waiting for you online here: 

One of the many pleasures of writing a book is writing the Acknowledgements section where you get to thank all the folks who have helped you at every point in your journey, whether it was last week, last year or all the way back to your childhood.

As you may know, I'm finishing up the final edits on my new book being published by AMACOM next summer. The Acknowledgements section has been top of mind for me this Thanksgiving week. 

Personally, I can't understand authors who write a slim paragraph and then end with "I have too many people to thank and their names could fill this book." REALLY? If that's the case, why don't you at least TRY?

I sure did...  and to celebrate this Thanksgiving week, here it is in its entirety - LARGE, LOUD, and PUBLIC!

Acknowledgements

The first acknowledgement has to go to YOU—for buying this book, for reading this book, and for applying its strategies, tactics and tools to grow your business.

After you, it gets harder to count all the individuals, friends, clients, collaborators, mentors, trusted advisors, and supporters who have made this book—and all the rest of my work—so easy, effortless and enjoyable. Unlike some authors who don’t even try… here goes.

First I’d like to thank my parents for not having a stroke when I announced I was leaving the pre-med program at Franklin & Marshall College to pursue a career in theater. Thank you to Dr. Gordon Wickstrom who modeled the highest gift of catalyzing the best in others while making them feel personally important and professionally capable. What do you get when you cross healing with drama? Of course, you get marketing.

My amazing partner, Vanessa Christman, gets a ton of credit for sticking with her lunatic husband through thick (my waistline) and thin (my hairline). Without you, none of this would be any fun at all. Truly.

My two awesome kids, Becca and Charlie, Woofie the Wonder Dog, and Mimi the cat also went to heroic lengths to put up with me long before, during and after the writing of this book. I love you guys like bananas.

Professionally, the list is even longer. Big thanks to my book agent, Michael Snell. He does business the old-fashioned way and it works amazingly well for all concerned. I’m grateful to my pal Gene Marks for sharing Mike’s genius with me. At AMACOM, Ellen Kadin is a rock star. She knows what works and she makes sure I DO IT. Her steady dedication to our shared vision of a “business book with attitude” shows up on every page. Big thanks and kudos to the AMACOM design team for realizing that vision with the bold design of this book.

And for you aspiring or experienced authors – especially those of you who, like me, HATE to be edited – meet my editor extraordinaire, Christopher Murray. Chris “got” this book right from the start and was an amazing collaborator, organizer and advocate for the business-building ideas you are about to profit from. Find Chris online at www.ChrisMurrayEditor.com and put your project in the hands of a supremely insightful editor and the best friend your writing ever had.

I deeply thank Dr. Michael Ray of Stanford Business School for introducing me to the Creativity in Business MBA course that changed my life. The very best advice he gave me was, “Stop starting things and get more into DOING.” The DNA of Michael’s wisdom runs throughout my work, my life, and by extension, this book!

Thank you to my pals from my corporate days: Sandy Frick, Trish Koons, Neal Duffy, Kim Nuzzaci and Benjamin Laden who were crazy enough to hire me, work with me, and recruit me away from one job into the next for a great 10-year run. I don’t know what you were thinking, but I’m grateful for all the fun we had “working for the man.”

Thank you to four very special people who helped me at every point in my entrepreneurial journey including the good, the bad and the ugly – in mind (Terry Fisher), body (Nick Odorisio), spirit (Scott Simons) and career (Ford R. Myers).

My involvement in the National Speakers Association (NSA) and Canadian Association of Professional Speakers (CAPS) has been an invaluable source of inspiration, insights and friendships. Thank you to my mentors, role models and friends Laurie Brown, Gideon Grunfeld, Michael Roby, Kirstin Carey, Steve Coscia, Avish Parashar, Michael Goldberg, Todd Cohen, Brian Walter, John Reddish, Marvin LeBlanc, Carol Fredrickson, Tom Stoyan, Toni Newman, Brian Lee, Scott McKain, Alan Zimmerman, Frank Bucaro, LeAnn Thieman, Thom Winninger, Patricia Fripp, Alan Weiss, Bob Burg, John Jantsch, David Meerman Scott, Brian Tracy, Randy Gage and Jeffrey Gitomer.

Thank you to my speaker bureau partners and friends – Andrea Gold, Shawn Ellis, Katrina Mitchell, and Nancy Vogl. You are the sharpest, most dedicated folks in the business and you model excellence and integrity in everything you do.

Thank you to my expert contributors: Jay Baer, Scott Ginsberg, Corey Perlman, Dan Janal, Mark LeBlanc, Barry Moltz, Mark Hunter, Henry DeVries, Tom Searcy, Melinda Emerson, Stephanie Chandler, Mary Foley, Gene Marks and Viveka Von Rosen. You are each superheroes in your own realm and I hugely appreciate your generosity of expertise.

Thank you to my colleagues in Vistage International, the world’s largest CEO peer group organization: Jose Palomino, Gerry Lantz, Chris Farias, Scott Messer, Brian Carney, Skip Lange, Carl Francis, Marcia O’Connor, Michael Gidlewski, Steve Van Valin and Jim Lucas. You’ve shared your insights and advice with me even when I didn’t want to hear it, didn’t follow it, and didn’t want to believe it. However, you were right four times out of five. I’m learning.

Thank you to my Do It! Marketing team members, past and present. Especially the uber-awesome Catherine Bernard, the ultra-amazing Katie Hanna, the super-productive Rachel Rodden, and Liz Crider aka “the one that got away.” I love working with you and appreciate you more than you know.

Thank you to my amazing clients. Man, when YOU work, this program works! I’m continually humbled and grateful for your confidence, your business, your friendship, and the credit that you bring to our work by DOING IT consistently, smartly, bravely, and quickly. You are the embodiment of my mantra that “Only action creates results.” Thank you for the privilege of working alongside you as you create your next level of success. 

Sooo... even if you're not writing a book at the moment, you will experience BIG gratitude if YOU write the Acknowledgements section of your (future) book. 

Let me know what you think in the COMMENTS area below. Happy Thanksgiving!

For your marketing - and in business in general - simple SELLS. As a marketing coach for speakers, authors and independent professionals, I see it time and time again...

You're making it HARDER than it needs to be. Honest.

"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction."
-- Albert Einstein

What kind of professional would you be if you specialized in the small, the simple, and the gentle solutions?

Or does your style lean more towards the thicker report, the more complicated answer, the more expensive technology, and the more complex project plan?

Winston Churchill was asked how much time he would need to prepare a talk.

He replied that his preparation time depended on the talk's duration.

When asked about a 2-hour speech, he said he could deliver that immediately.

When asked about a 2-minute speech, he said "I should need a fortnight to prepare."

The short, simple, direct answers are often the most valuable - and take the longest time and the hardest work to prepare!

Question: What could you simplify right now that would make a difference to you and/or the people you want to impact the most with your marketing?

Tip: Whether you're selling your products, your services, or your ideas, the age-old fact is: simple SELLS.

What do you think? Use the COMMENTS area below to leave your advice and experiences on this topic.

p.s. Attention Speakers, Authors, Consultants and Independent Professionals: Enrollment is now open for the next 30-Day SpeakerLiftoff program that blasts off on December 7. Check out the details and info here. Let's work together to create YOUR game plan for simple marketing success in 2013 and beyond.

My friend and mentor, Jay Conrad Levinson asked me to send this special invitation to you below... this program may be exactly what you need to kick off your 2013 with a BANG and generate the results you want in your business.

• November 12th - 14th, 2012

PS: Read what this year's attendees have said about the Guerrilla Marketing Intensive.

I must tell you, this week was one of the most informative and productive weeks I have had in a very long time. Jay and Jeannie were wonderful hosts and teachers. I left there revved up and ready to take my business to new heights through Guerrilla Marketing.
Tom Lemery, President & CEO
Creatacor, Inc.

I just wanted to say thanks again for a great 3 days. You've motivated, inspired and given me the tools to take the action that I have been procrastinating.
Kelli Hoskins, CEO & Master Business Coach
ActionCOACH /The World's #1 Business Coaching Firm

Amy, I should tell you that I am in love with your parents. Jay and Jeannie are so amazing.
Elayna Fernandez, The Positive Mom Foundation
Bestselling Author | Guerrilla Positioning Strategist

I would like to thank you for your wonderful hospitality at the Intensive. Jay was just fantastic.
Ashish Desai, Sujanil Chemo Industries
Maharashtra, India

Click here to learn more.

As a marketing speaker and marketing strategist, clients regularly ask me about the topic of company naming. And, naturally, people would like some free ideas for company naming, so for those folks, you can pop right over to this post. 

I'll wait... 

Oh, good - you're back!

The next question they ask is, "David, you've got a great company name in DO IT Marketing  (alternatively spelled DOIT Marketing or doitmarketing which is not correct but that's OK - you're cool)... how did that name come to be? 

Well... here's a confession. I'm sort of a company name change freak. Or I was very confused as a young child. Or I get bored easily.

Since 2001, when I started my entrepreneurial adventure, I've changed my branding more than is wise. Before DOIT Marketing, the company was known as UNCONSULTING. 

When I changed to that name, I took the opportunity to poke some fun at myself. After announcing the change to my email subscribers and all my current and past clients, I "hacked" my own website and replaced the content with some BIG graphical billboards.

These made it look like some goon squad named UNCONSULTING had replaced all the blah-blah-blah marketing copy that you typically find on most marketing firms' websites with a wild-eyed manifesto for marketing revolutionaries. 

Here is just one of about six that I created before the launch of DOIT Marketing: 

People LOVED it. It was contrarian, startling, and funny.

A current example of this is the good people over at www.shitcreekconsulting.com. Also, very funny - and people share that link and tell their friends and colleagues. 

The problem is - people can't tell if it's a gag or a real consulting firm... 

Bummer. 

So they don't buy...

BIGGER bummer. 

And that was the same problem I had with UNCONSULTING. People chuckled - but they had no idea what the hell it was or why they needed it. And the clue was - they didn't need it. Why? Because I was articulating what I was the OPPOSITE of - like the Uncola - not what I was. 

So we changed it to DOIT Marketing almost 5 years ago and the difference has been profound. 

It says what it is - Marketing. 

It gives you a feeling - action, movement, and getting things DONE.

And it's a handy acronym for a small business marketing philosophy that is systematic, approachable and repeatable:

DOIT Marketing means Define - Organize - Implement - Track. 

There's even a handy dandy visual with a clear explanation of these four phases right on the DOIT Marketing professional services page here. 

So the next time YOU are faced with (re-)naming your company, your products, your services or your brands, don't be clever - be smart!

What do YOU think? 

Use the COMMENTS area below to share your advice, insights and experiences on this topic...

Marketing Coach: Grow Your Business with Selective Access

There's an old marketing saying - create services around your products and productize your services. 

This is good advice because it works for big businesses like IBM and it works for smaller businesses - like yours. 

IBM used to be in the computer hardware business... They were struggling and almost went under in the early 1990's when IT hardware was becoming commoditized. Under new CEO Louis Gerstner, they decided they were in the business of solving business problems, not selling boxes. Within a few short years, their services and consulting revenue dwarfed their hardware sales.

For most small and solo professional service providers, our commodity is our time. Yet our value lies in our expertise.

So how YOU package, market and distribute your expertise become central to your lead-generating and revenue-generating success.

And the best way to do that is to implement a model I call "Selective Access."

Imagine you are running a 5-star restaurant. Your flagship offering is a 7-course gourmet dinner. You also offer lunch which is less fancy (and less expensive). And perhaps you have an up-scale catering or to-go division too.

Prices vary depending on the following four factors:

1. Quality and quantity of ingredients

2. Complexity of preparation

3. Level of service

4. Level of access to the dining environment

Put simply - dinner costs more than lunch which costs more than a snack to-go. 

In my own business, I offer 1-on-1 marketing mentoring (dinner), I run group marketing programs several times each year (lunch) and I work with a few people each month via 1-hour pinpoint sessions (just-enough, just-in-time power snacks!)

Plus I occasionally throw in a "happy meal" which is a free high-value session that's open to everyone. 

Now let's turn the spotlight on YOUR business. Think about - or grab a piece of paper and jot down - what the following looks like in your world: 

1. YOUR Flagship investable opportunity: 

2. YOUR Secondary investable opportunity: 

3. YOUR "To-go" offering (high-value, low-risk, fast, affordable)

4. YOUR FREE happy meal (think of this as a high-value "gift" you can offer to folks who might be good prospects.) 

YOU'RE INVITED: The next "happy meal" coming your way is Tuesday 10/30 at 2pm Eastern. It's a zero-cost high-impact Marketing Blueprint Session and you can read about it here. 

Hope you'll join us on 10/30. 

Imagine a new and different kind of professional gathering focused on bringing together GOOD people doing GREAT work... to collaborate, cross-pollinate, get connected and get inspired with each other.

The BADASS Conference:

BAD: For Top Dogs in Business | Arts | Digital

ASS: Audience = Speakers = Sponsors

That's the BADASS Conference. And YOU are warmly invited... soon. The Kickstarter campaign is just now getting its finishing touches and we should be ready to launch by Nov. 1... the event itself will be right here in Philadelphia, the Cradle of Liberty. It's a 2.5-day collection of AWESOMENESS happening in March 2013.

Meanwhile, you should know where this is all coming from.

Our foundational curiosity is...

What if we re-invented the conference format using the notion of "theater for business"?

More excitement, more energy, and one hell of an ensemble (starring YOU) giving it their all.

Or what would Comic-Con for business look like?

More possibilities... but the risk is that you won't "get it" or that you'd feel safer with a pre-set agenda filled with talking head keynote speakers and random breakout sessions that 99% of other conferences have. We don't do that. So you might not come.

Our core complaint is...

Most conferences and professional meetings fail to deliver lasting value. Still worse, they leave meaningful connections completely to chance. And they have no significant impact on the lives of attendees... and the role of those attendees is far too passive, too marginalized, and too much like watching bad TV without even the privilege of changing channels.

Perhaps you like watching late night reruns of COPS with the remote buried under those containers of old Chinese food on your sofa. Perhaps you're mouthing your words as you read this.

It's time to shake things up...

Our vision is a new kind of professional gathering: one that is for, by and about YOU, the participant.

Our risks are small, the challenges somewhat greater but certainly manageable.

The BADASS Conference is truly an UN-conference. Take your normal expectations and flip them upside down -- for example:

Most conferences have...

★ Glitzy website: We have www.Unconference.com
★ Overblown session promos: We don't know what'll happen til we get together for the Roundtable and Peer Session Signup.
★ Big name speakers: At our events, every participant is eligible to speak. The group decides. That's why it's called a PEER conference.
★ Ultra-expensive fees ($2,500-$7,500): We like deals so we're between 86%-95% off. Eat that, TED!
★ Elitist feel: Our audience (aka YOU) is always front and center. 'Nuff said.
★ Benefit the lucky: We benefit the Badass (aka YOU!)
★ All talk, no action: We build individual and group reflection and action steps directly into the event.
★ One-off vs. community: The relationships, connections and collaborations you start here will last long after you get home and will become a permanent professional asset.

You want in? If you're up for it, we'd love to have you join us.

Leave a comment in the COMMENTS section below and I'll let you know as soon as the Kickstarter campaign goes live...

And thank you in advance for spreading the word.  

1. Tweet more regularly about resources, tools and ideas that link back to your website. Use tools like Hootsuite, TweetAdder and Buffer.

2. Create short 2-3 minute videos on YouTube and make sure to add titles near the beginning and end of the video inviting viewers to get more resources from your website.

3. Also make sure to optimize your videos' titles, descriptions, tags and use your full url (meaning include the http:// part!) as the first line of your video description so people see it right away without needing to scroll down. Example: Business Card Kung Fu

4. Get to know Pinterest. It is the fastest growing social media site in history and it's also a lot of fun. Visit my free marketing resources page and grab a fresh hot copy of "How to Use Pinterest for Business." Example: http://pinterest.com/marketingexpert/  

5. Slideshare: You know you've got 'em - PowerPoints. PDF's. All kinds of goodies probably littering your hard drive and you're not take advantage of ANY of 'em as marketing assets. But sure enough, you can start a free Slideshare account, upload your favorite 5-6 PPT or PDF documents, optimize the tags, titles and descriptions, and BAM - more web traffic for you. Example: http://www.slideshare.net/doitmarketing

6. Build an about.me page that collects all your important web links and can serve as an online "business card" or switchboard to connect folks to all your social media accounts in one handy place. Example: http://about.me/doitmarketing

7. Build a brand reputation profile on BrandYourself.com. It's a great way to monitor your online reputation AND build Google juice so you are more visible, more findable and more credible to folks searching for your type of product, service or expertise. Example: http://bobgarlick.brandyourself.com/

8. Boost the impact and SEO value of your LinkedIn profile. My pal, LinkedIn guru Viveka Von Rosen has 12 kickass tips for you on 12 Ways to Spice Up Your LinkedIn Profile. Hint: You also totally need to pick up Viveka's book LinkedIn Marketing: An Hour a Day.

9. Blog, baby, blog... Research from our partners at Hubspot proves that businesses that blog twice a week generate 60% more traffic and leads than businesses that blog once a week or less. Not every blog needs to be a novel. Short is good. Medium is good. Long is good. Not blogging regularly is bad. Ya dig?

10. Infographics. Love 'em or hate 'em - they're hotter than a Vegas sidewalk in August. How can you present a simple, visual, and valuable piece of content that your readers, prospects and customers would really appreciate? Example: 12 Home Page Must-Haves. 

11. Post to relevant LinkedIn groups. LinkedIn is THE social network for business. But all I see in your message stream is who you connected with yesterday, who you endorsed as a great accountant, and that you changed your photo (which is great because that brown tie wasn't helping you). Post LINKS to your great content. Post provocative, interesting questions. Post answers in relevant Q&A Discussions. 

12. Don't ignore PR: Do everything you can to put yourself in a position to be quoted, interviewed, linked to, and featured in relevant blogs, articles, publications and newsletters aimed at your target market. If you're not sure where to begin, start with PRLeads.com and PressReleaseSender.com

13. According to my pal Jay Baer of Convince and Convert, text is going away. Everything online is moving to pictures and video. If that's true (and trust Jay - it is), then your two new best friends will be... 

14. Flickr.com: Post pictures of you, your clients, your projects, your meetings, your team, your best work. Don't be shy - Flickr is a great place to strut your stuff in an immediately impactful way. A picture is worth a thousand words, yadda yadda. Here's a great example from my pal Scott Ginsberg.

15. Animoto.com: Video, baby, video. Turn your photos, video clips, and music into stunning video masterpieces to share with everyone. Fast, free, and shockingly easy! You can use these for yourself, your products, your services, your programs and your ideas. You can also export your creations to YouTube and optimize them further there (See point #3 above.) Example: Top 10 Differences Between Girls and Bodacious Women.

16. Don't ignore email marketing. One of the most common reasons you may be losing web traffic is simply because people who know you and like you have forgotten about how awesome you are. Email marketing reminds them. Not sure where to begin? Start with a Constant Contact free trial. 

17. Never Stop Marketing. That's both a mantra and the website of my pal Jeremy Epstein. But my point is... Never stop experimenting. Never stop testing. And only KEEP what works for you and generates results. You can safely toss the rest.

Go about your marketing with a sense of positive skepticism. Just because someone else says a strategy or tactic is great, doesn't mean it's great for YOU. There is no cookie cutter. You are no cookie.  

If you enjoyed this post, you may also want to read two closely related ones: 

Marketing Coach: "You Never Know" Will Kill You

Business Coach: 7 Keys to Help You Focus on Strategy Not Tactics

What do you think? 

Use the COMMENTS section below to share your insights, advice and recommendations...

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!