How can we offer a risk-free trial of our product/service?- What would make our work more fun?
- Which of YOUR talents and capabilities would you like to use more of?
- How can we do better in generating inbound leads?
- What should we be doing more of?
- What should we be doing less of?
- How can we be more valuable to our clients?
- What's the smartest decision we made in the last 3 months?
- What's the dumbest decision we made in the last 3 months?
- Where are we hitting it out of the park?
- Where are we missing the mark and need to raise our game?
- How do we know the metrics we're tracking are the right metrics? Do we need to add, change or delete some key success factors?
- What are the DNA markers of a 2-year client? 5-year client? 10-year client?
- What extra services could we offer in a super-premium version of our core product/service?
- What "lite" services could we offer in an entry-level version of our core product/service?
- Do we have enough staff, capacity, and bandwidth to handle bigger, better projects? If not, how quickly can we scale with outsourcing, partnering, or subcontracting?
- What can we simplify, eliminate, delegate, or outsource?
- How can we work with prospects who are ahead of the curve in our area of expertise? (Advanced level program)
- How can we work with prospects who are behind the curve in our area of expertise? (Quickstart program)
- Are we doing too much marketing and not enough selling?
- Are we doing too much selling and not enough marketing?
- How are we making our prospects smarter - even if they DON'T buy from us?
- Are we articulating clearly and concisely our level of expertise, experience and empathy with our target market?
- Are we articulating clearly and concisely the exact types of heartaches, headaches, pains, problems, challenges and gaps that we can fix?
- Are we investing in thought leadership marketing strategies like speaking, publishing, and social media to elevate our expertise and stand out from the crowd?
- How can we zig where the competition zags?
- How can we show - not tell - our clients that we offer products and services that are BFS (better, faster, smarter)?
- How can we offer depth with variety?
- What can we do to encourage our favorite customers to serve as our most effective salesforce?
- How can we provide indisputable points of proof that what we do works, is cost-effective, and is better than any competitor or alternative (customer testimonials, industry recognition, videos, demonstrations, references, case studies, expert endorsements)
- What else can we do to qualify the right prospects, disqualify the wrong prospects, and get our sales process to be shorter, sharper, and more streamlined?
- When we win business, do we know (exactly) why? When we lose business, do we know (exactly) why? Where has this data been captured and how are you using it to improve your odds with every new prospect day by day and week by week?
- Have you shared this post with three people whose business might benefit? Have you bought this book that comes with over $747 of marketing bonuses? Have you noticed there are more than 33 questions in this list? <Smile>.
Grab your FREE copy of the Social Media Traffic Boost Cheat Sheet!
And then leave a comment below with your questions, thoughts, and advice on the ideas above.
Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!
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doitmarketing
Unless you're brand new to me and this blog... you know that my new Do It! Marketing book is about to be released.
You may also know that we hit Amazon #1 bestseller status not once - but TWICE already - and the book isn't even out yet.
What you may not know is that I had help. Amazing help from amazing people. Gurus and friends and colleagues and people I consider my personal and professional heroes.
Some helped a little. Some helped a lot. Some helped WAY above and beyond my wildest dreams...
If you're interested in marketing success, business success, and life success - well, there are a lot of so-called experts out there.
Many are called. Few are chosen.
I've made the choosing easy for you...
Here are 37 super-smart, generous, prolific, sometimes contrarian, and always fascinating people worth following...
p.s. The best thing about them - none of them would CALL themselves a "guru" - they simply consider themselves lucky to be sharing their insights with others who can benefit.
Here they are in no particular order (although each of them is truly #1)
- Jay Baer - http://www.convinceandconvert.com
- Stephanie Chandler - http://www.stephaniechandler.com
- Corey Perlman - http://www.ebootcamp.com
- Melinda Emerson - http://succeedasyourownboss.com
- Chris Murray - http://www.chrismurrayeditor.com
- Henry DeVries - http://www.marketingwithabook.com
- C. J. Hayden - http://www.getclientsnow.com
- Scott Ginsberg - http://hellomynameisscott.com
- Dan Janal - http://www.prleadsplus.com
- Art Sobczak - http://businessbyphone.com
- Mary Foley - http://maryfoley.com
- Gene Marks - http://genemarks.com
- Viveka Von Rosen - http://linkedintobusiness.com
- Brian Tracy - http://briantracy.com
- Geoff Ramm - http://www.geofframm.com
- John Jantsch - http://www.ducttapemarketing.com
- Joe Calloway - http://joecalloway.com
- Jay Conrad Levinson - http://www.gmarketing.com
- Jim Meisenheimer - http://www.meisenheimer.com
- Mark Sanborn - http://www.marksanborn.com
- Marshall Goldsmith - http://www.marshallgoldsmithlibrary.com
- David A. Fields - http://www.davidafields.com
- Pamela Slim - http://www.escapefromcubiclenation.com
- Mark Hunter - http://thesaleshunter.com
- Bob Bly - http://www.bly.com
- Sean Carroll - http://www.seancarrollspeaker.com
- Bob Burg - http://www.burg.com
- Jeffrey Hayzlett - http://hayzlett.com
- Sam Richter - http://samrichter.com
- Howard Lewinter - http://www.talkbusinesswithhoward.com
- Stephen Lahey - http://smallbusinesstalent.com
- Jose Palomino - http://www.valueprop.com
- Karyn Greenstreet - http://www.passionforbusiness.com
- Avish Parashar - http://www.dinghappens.com
- Michael Dalton Johnson - http://www.salesdog.com
- Greg Williams - http://www.themasternegotiator.com
- Marnie Swedberg - http://www.marniesfriends.com
Bookmark this blog post - stay connected with these people - implement their big ideas - and you WILL profit, prosper, and succeed.
What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on the people who have made the biggest impact on YOUR professional success...
Tags:
marketing for speakers,
marketing speaker,
marketing success,
marketing for coaches,
thought leadership marketing,
keynote speaker,
marketing professional services,
professional services marketing,
trusted advisor marketing,
marketing for trainers,
marketing coaching,
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marketing ideas,
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success tips,
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do it marketing,
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marketing tips
As you may know, my new book is coming soon... and I need your help...
If you pre-order the book today, you will get over $747 in business-building bonuses RIGHT NOW and LATER, you'll also get a minty-fresh book jam-packed with savvy marketing, sales and business development strategies, tactics and tools. (You'll be among the first to take delivery of the book the moment it is released - on or about June 5.)
To check out the pre-order bonuses you'll get immediately when you buy today, visit:
http://doitmarketing.com/book-bonus
I'd love your help in climbing the amazon charts today - even before the book is released. Is it a good book? Obviously I think so... but fortunately, I'm not alone! Here are just a few other people's opinions...
=====
"One of the most practical marketing books you will ever read - so what are you waiting for?"
-- John Jantsch, author of "Duct Tape Marketing"
"Do It! Marketing is a complete system for effective marketing. It is a fun read and the ideas, tactics, strategies and exercises it provides will set you apart from your competition."
-- Mark Sanborn, author of "Fred 2.0" and "You Don't Need a Title to be a Leader"
"A terrific book packed with a gazillion smart ideas you can use immediately to supercharge your marketing. But beyond all those great ideas, Do It! Marketing shares key concepts and simple systems that will bring you more business with much less struggle."
-- C.J. Hayden, author of "Get Clients Now!"
=====
When you pre-order today, you'll get more than $747 in instant-access bonus material from some of America's TOP business experts. Everything is waiting for you here:
http://doitmarketing.com/book-bonus
-- David
p.s. Why should you buy today even though the book won't be out till June? Because in addition to the $747 in bonuses you'll get immediately when you pre-order today, you will also be invited to a series of private teleseminars, you'll get pre-order only bonus ebooks such as the Do It! Marketing Manifesto I'm creating for 800-CEO-READ, and more pre-order only gifts and surprises. As you know, I'm incredibly generous with folks like YOU who are fabulous enough to support my work and I tend to OVER-deliver like crazy. So pre-order the book today and then pop over to http://doitmarketing.com/book-bonus to claim all your goodies.
Thank you in advance for your help!
Tags:
thought leadership marketing,
marketing professional services,
professional services marketing,
trusted advisor marketing,
marketing coaching,
small business marketing expert,
marketing coach,
doit marketing,
do it marketing,
doitmarketing,
sales and marketing,
social media marketing,
inbound marketing,
internet marketing
As you may know, my loyal Labrador Retriever, Woofie, works part-time as marketing dog here at Do It! Marketing HQ.
Her website attracts a LOT of traffic and she gets some very nice inbound traction via email (at least for a dog!)
Here are nine secrets to Woofie's online success - and perhaps some good ideas for YOU, too:
- Post regularly. She posts updates annually on her birthday (4/29) but the point is that her audience has come to EXPECT that. You should post more often - but with the same dogged consistency.
- Don't ask for much. Woofie shares her updates with enthusiasm and authenticity. She never sells. She never begs. She never whines. How about you?
- Be cute and relax. Woofie's main job with her web marketing is to be herself. Share what's interesting and important to her and her like-minded followers. Bacon. Cheese. Wagging. Tennis balls.
- Let people come up to you first. Woofie has lots of ways to interact with her on her website. You can email her. You can follow her on Twitter, Facebook, or LinkedIn. She makes herself approachable and then lets her fans be in charge of getting in touch.
- Photos - visuals sell. Her website is 80% photos and 20% text. As my pal Jay Baer, author of the great new book Youtility, likes to say, "Text is going away. Everything online is moving to photos and video."
- Let other people help you. Since Woofie has no opposable thumbs, she needs people to answer her email for her. That's where I come in. Folks email her. I respond, pointing out the fact that I'm responding on her behalf because of the whole thumbs problem. Generally, you'll do much better in business if you FLOP (Feature and Leverage Other People.)
- Make people feel better about themselves after engaging with you. 'Nuf said.
- It's OK to be silly. Especially if you're a Labrador Retriever! And it's OK to be funny, human, and kind if you happen to be funny, human, or kind.
- 10 kisses, one bark - keep it positive. Nobody like growling, barking and whining. Not from a dog. And not from a blog. And certainly not from an online expert, thought-leading professional, or entrepreneur like YOU.
What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation...
Tags:
marketing for speakers,
marketing for coaches,
consultant marketing,
consulting firm marketing,
marketing concept,
thought leadership marketing,
marketing professional services,
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marketing for trainers,
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doitmarketing,
content marketing,
business blogging,
conference speaker
DECIDE is the most powerful word in marketing.
Decide who you are.
Decide who your prospects are.
Decide to do your best work.
Decide not to work with jerks.
Decide on your menu of investable opportunities.
Decide what business model you're running.
Decide what revenue model your pricing comes from.
Decide what tasks can be delegated, eliminated, or outsourced.
Decide to pursue a niche market.
Decide to publish content regularly.
Decide to become a valued asset to your prospects.
Decide to become indispensable to your clients.
Decide to make a bigger splash in a smaller (or bigger) pond.
Decide what kinds of projects are NOT for you.
Decide on your marketing strategy.
Decide on a small, focused set of tactics.
Decide to market more consistently.
Decide to sell more bravely.
Decide to dream bigger.
Decide to act faster.
Decide to crush it.
AND.
YOU.
WILL.
What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation...
Tags:
marketing for speakers,
marketing speaker,
marketing for coaches,
marketing concept,
thought leadership marketing,
marketing professional services,
trusted advisor marketing,
marketing for trainers,
marketing professional services firms,
entrepreneurship,
marketing ideas,
marketing for authors,
marketing for consultants,
doit marketing,
do it marketing,
doitmarketing
Nope, this is NOT a post about that kind of soft, squishy "mission-vision" thing...
This post is about what's on your plate right now - today - right this minute.
My friend, Jose Palomino, sent me an email this morning about some website tweaking that he's doing. He wrote, "Getting the timing right and the sliders to stop rotating after the final reveal is today's mission."
Bam - that was his ONE thing for today. Was he doing other tasks? You bet. Was he developing business, calling clients, following up on sales leads, and doing paperwork? Sure... but he also had his "mission" for the day.
When it comes to being a small business owner, independent professional or speaker/consultant, you have a million things to do and a hundred priorities.
Wouldn't having a SINGLE mission for the day be great?
Well - you can. Many important tasks can be done in as little as 15 minutes -- and tackling ONE head-on might be exactly what you need to regain that most precious entrepreneurial asset - MOMENTUM.
Some examples to get you started:
- Revise your home page copy
- Write an important email to a client or prospect
- Send an invoice you've been proscrastinating on
- Post a blog
- Submit an article to a trade journal or industry publication
- Respond to a media request
- Send out your email newsletter
- Circle back with a prospect who's on the fence
- Clean up your LinkedIn profile
- Post a long-overdue recommendation on LinkedIn
- Send a thank-you note
- Mail a book to a prospect, influencer or decision-maker
- Pick up the phone and apologize to someone important
- Ask for that referral you've been shy about pursuing
- Contact that virtual assistant you've been thinking of hiring
- Post your internship job description with your local university
- Begin a research file or a Google Doc for your next book
- Make a list of 20 companies you'd like to do business with
- Clear off your desk (you can do this in 5 min. if you create a file folder called "Crap from Desk" and today's date!)
- Do a competitive sweep and see who's doing what in your industry so you can refresh your offerings
- Shoot a 2-minute video and post it to YouTube
- Buy my book and get $747 in bonuses right now (Shhh...)
- Erase the whiteboard in your office and create a "fresh start"
- Take yourself out to a coffee shop for a 2-hour strategic meeting with yourself, a legal pad, and a pack of Sharpies
- Take a nature walk and bring your pocket audio recorder or smart phone to capture ideas
- Reconnect with an old client, friend, or colleague
- Write an amazon book review for a book you admire in your field
- Call your tech wizard to fix a nagging technology problem you've been tolerating for way too long
- Leave a 45-second voicemail for a client just to say how much you value your relationship with them
- Visit your favorite bookstore or newsstand and buy a magazine to flip through for new business ideas
What's YOUR mission for today?
Please share YOUR advice, insights and recommendations on this topic in the COMMENTS are below and...
Tags:
marketing speaker,
marketing success,
consulting firm marketing,
thought leadership marketing,
marketing professional services,
professional services marketing,
trusted advisor marketing,
entrepreneurship,
marketing coaching,
productivity tips,
professional speaker marketing,
marketing coach,
marketing strategist,
success tips,
small business marketing,
doit marketing,
do it marketing,
marketing tip,
doitmarketing,
content marketing
The new marketing is all about Ask and Give.
What does that mean?
- Ask for attention
- Give value
- Ask for engagement
- Give relevance
- Ask for help
- Give relationship
- Ask for support
- Give community
- Ask for insights
- Give advice
Two great examples you can adapt in your own business:
1. My friend Karyn Greenstreet is Asking for your input. And she is Giving 26 business building bonuses for answering her 6-question survey about how small business owners and entrepreneurs like to learn. It will take you two minutes or less to share your opinions. The GIVE is far greater than the ASK.
2. Here is an amazing story from the world of music - notice how everything Amanda did (and does) is based on Asking and Giving:
What do YOU think of the approach above? Please share your advice, insights and recommendations about the value of ASKING and GIVING in the COMMENTS area below...
Tags:
marketing for speakers,
consulting firm marketing,
thought leadership marketing,
business coaching,
freebies,
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sales prospecting,
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doit marketing,
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lead generation,
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internet marketing
Guest post by Scott Plum
Last week I made a visit to my neighborhood mobile phone carrier’s retail store and noticed a ‘No Solicitors’ sign in the window. This gave me pause before entering. I thought – “I’m a Solicitor, what’s wrong with me. Why don’t they want me to come in?”
I peered through the glass like a school boy at a peep show, wondering what is going on inside that I was forbidden to see. Others inside the store began to look at me and I finally mustered up the guts to pull the door open and walk in...
Read the rest of the story here...
Tags:
consultant marketing,
thought leadership marketing,
marketing professional services,
trusted advisor marketing,
marketing professional services firms,
entrepreneurship,
consulting,
sales rejection,
sales prospecting,
doit marketing,
do it marketing,
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doitmarketing,
sales and marketing
Quick announcement for you - and a "mark your calendar"...
You're invited to join me for a brand new teleseminar titled "Consulting Revenue Roadmap" on Wednesday May 8 at 12pm Eastern.
Details are here if you want to cut to the chase.
This is perfect for professionals who want to start a consulting practice or seasoned consultants who want to grow their practice and make more money. Also highly relevant for speakers, authors, coaches, high-fee experts, independent professionals, and senior executives.
What you will take away from this 60-minute info-packed program:
- Design the best consulting strategy for your particular expertise
- Discover and evaluate potential niche markets
- Get a simple, repeatable process for researching what types of consulting services and programs your target market will pay for - and use this strategy to start prospecting tomorrow
- Package, promote, and price your consulting programs to maximize profitability
- Set up simple backend systems to scale your consulting marketing AND delivery tasks
- Adopt no-hype, high-integrity methods of selling tens of thousands of dollars of consulting each time you work with clients and audiences of any size in any industry
- Develop a continuing stream of new prospects to fill your professional practice and your marketing database
- Build long-term recurring revenue into your business model with licensing and certification programs
- Do all of this in a specific, structured, and stepwise way to short-circuit any feelings of overwhelm and to regain full control of your business, your income, and your life!
Click
here to register for this FREE teleseminar - it takes 10 seconds to
sign up. We'll have room on the call for 100 people, so
register now so you don't miss out.
Tags:
consultant marketing,
thought leadership marketing,
marketing professional services,
professional services marketing,
trusted advisor marketing,
consulting,
doit marketing,
do it marketing,
doitmarketing
My friend, Karyn Greenstreet, is an amazing marketer and small business coach. You can learn from her - and so can I. Here's how...
Imagine sending an email like this to YOUR subscribers (and please do TAKE Karyn's 2-minute survey too!)...
_______
Subj: Your help with 2-minute survey + 22 gifts
I'm asking for your help to find out exactly which ways you like to absorb new content, learn new skills, acquire new knowledge for your business and professional life.
We're asking small business owners to take this quick, 2-minute survey with six easy questions.
But even 2 minutes is a lot when you're busy, so we're making it irresistible by offering you 22 practical, helpful free educational bonuses, just for completing the survey.
Can I ask you the favor of taking just 2 minutes from your schedule today to take our survey?
Here's where you can take it online: http://bit.ly/152avHr
Thank you for your help!
_______
It is short, to-the-point, value-rich and specific to the needs of small and solo business owners.
You also get 22 amazing gifts - not for BUYING anything, mind you, but for sharing your opinions in a 2-minute survey. Wow. Genius.
By the way, please do take the survey - and get the gifts - this is a REAL offer in exchange for your REAL opinions. Karyn is not only very smart - but she's very generous as well.
Let me know what you think of the approach above - and please share your advice, insights and recommendations about surveying YOUR audiences, prospects and subscribers in the COMMENTS area below...
Tags:
marketing for speakers,
marketing speaker,
marketing strategy,
marketing success,
marketing for coaches,
marketing concept,
thought leadership marketing,
marketing professional services,
trusted advisor marketing,
marketing professional services firms,
marketing coaching,
marketing ideas,
marketing coach,
marketing strategist,
marketing mix,
marketing for authors,
marketing for consultants,
doit marketing,
do it marketing,
marketing tip,
doitmarketing
