Nope, this is NOT a post about that kind of soft, squishy "mission-vision" thing...
This post is about what's on your plate right now - today - right this minute.
My friend, Jose Palomino, sent me an email this morning about some website tweaking that he's doing. He wrote, "Getting the timing right and the sliders to stop rotating after the final reveal is today's mission."
Bam - that was his ONE thing for today. Was he doing other tasks? You bet. Was he developing business, calling clients, following up on sales leads, and doing paperwork? Sure... but he also had his "mission" for the day.
When it comes to being a small business owner, independent professional or speaker/consultant, you have a million things to do and a hundred priorities.
Wouldn't having a SINGLE mission for the day be great?
Well - you can. Many important tasks can be done in as little as 15 minutes -- and tackling ONE head-on might be exactly what you need to regain that most precious entrepreneurial asset - MOMENTUM.
Some examples to get you started:
Revise your home page copy
Write an important email to a client or prospect
Send an invoice you've been proscrastinating on
Post a blog
Submit an article to a trade journal or industry publication
Respond to a media request
Send out your email newsletter
Circle back with a prospect who's on the fence
Clean up your LinkedIn profile
Post a long-overdue recommendation on LinkedIn
Send a thank-you note
Mail a book to a prospect, influencer or decision-maker
Pick up the phone and apologize to someone important
Ask for that referral you've been shy about pursuing
Contact that virtual assistant you've been thinking of hiring
Post your internship job description with your local university
Begin a research file or a Google Doc for your next book
Make a list of 20 companies you'd like to do business with
Clear off your desk (you can do this in 5 min. if you create a file folder called "Crap from Desk" and today's date!)
Do a competitive sweep and see who's doing what in your industry so you can refresh your offerings
Shoot a 2-minute video and post it to YouTube
Buy my book and get $747 in bonuses right now (Shhh...)
Erase the whiteboard in your office and create a "fresh start"
Take yourself out to a coffee shop for a 2-hour strategic meeting with yourself, a legal pad, and a pack of Sharpies
Take a nature walk and bring your pocket audio recorder or smart phone to capture ideas
Reconnect with an old client, friend, or colleague
Write an amazon book review for a book you admire in your field
Call your tech wizard to fix a nagging technology problem you've been tolerating for way too long
Leave a 45-second voicemail for a client just to say how much you value your relationship with them
Visit your favorite bookstore or newsstand and buy a magazine to flip through for new business ideas
What's YOUR mission for today?
Please share YOUR advice, insights and recommendations on this topic in the COMMENTS are below and...
As you may know, my new book is coming soon... and I need your help...
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I'd love your help in climbing the amazon charts today - even before the book is released. Is it a good book? Obviously I think so... but fortunately, I'm not alone! Here are just a few other people's opinions...
===== "One of the most practical marketing books you will ever read - so what are you waiting for?" -- John Jantsch, author of "Duct Tape Marketing"
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Wanted to share it with YOU first because, heck, you deserve to see it before a whole bunch of corporate dudes get their hands on this info, take it into meetings, and debate it for months before deciding not to implement any of it... Ya dig?
The lesson? Action creates traction... so GO, GO, GO!!!
Top 10 Marketing Secrets
There is NO secret - it's just hard work, good luck, and a great team
Social isn't marketing. Social is social. Marketing is marketing. Doing one and expecting the others' result is probably the #1 cause of heartaches, headaches and disappointment.
It's all about the basics - always has been, always will be. Now more than ever.
B2B and B2C are different animals - yes, really. Thus, genius in one can make for a train wreck in the other.
Marketing's main client is sales. Boom!
There is no industry or market sector where thought leadership isn't going to make a huge difference to your success. HUGE.
We've been saying this for a decade but still so few are doing it: stop "spreading messages" and focus more on starting conversations. Real, open, 2-way conversations with the public, the media, consumers, clients, influencers, and friends (real ones, not the ones on Facebook).
The more you rely on third-party platforms like Facebook, the less stable and more endangered your brand becomes. Build traffic on your own properties where you have 100% control of what's visible and what's not, who can see what and when and for how long, and how content and community are built and nurtured.
Good, creative, smart advertising has always worked. It's not about where you see it - it's about what you see. And how much it makes you think, smile and act.
Stop following the herd - we need more leaders. Stop reading Top 10 lists like this one - and start writing your own. Stop blathering on about your products and services - and start telling real stories about real customers making real improvements in their real lives because you were there.
What do YOU think? Agree? Disagree? Comment? Rant? Rave? Awesome... go ahead and use the COMMENTS area below and let's hear from YOU...
Late to the party but still ready to have fun... share smart marketing ideas... and put money in YOUR pocket...
Please give a warm welcome to...
The Do It! Marketing podcast!!!
In this episode, my guest is author and professional speaker Jim Matthis.
Jim is an international Certified Speaking Professional (CSP), business strategist and best-selling author. He helps business leaders who want to reinvent their businesses in changing economic climates.
Jim is also the author of the best-selling book: “Reinvention Made Easy: Change Your Strategy, Change Your Results,” and “Reinvention 101: Bold Ideas for Reinvention.”
Jim talks with me about the business of speaking AND how executives and entrepreneurs can punch through the noise and sell more effectively - even to prospects who are lazy, busy, and befuddled!
Listen in and then share YOUR advice, insights and recommendations in the COMMENTS area below...
"The main ingredient of a star is the rest of the team." John Wooden
"Life is growth. If we stop growing, technically and spiritually, we are as good as dead." Morihei Ueshiba (1883-1969) Founder of Aikido
"The harder you work, the harder it is to surrender." Vince Lombardi
"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition." Steve Jobs
“To be nobody but yourself in a world that's doing its best to make you somebody else, is to fight the hardest battle you are ever going to fight. Never stop fighting.” E. E. Cummings
"It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like 'What about lunch?'" Winnie the Pooh
"You cannot be afraid to be who you are. Live your values. Live your life. A woman confided to me about 'sneaking out of the office' to go to her child's play and I said, ' Stop right there! I have never snuck out of any place. I walk right down the center hall, and if somebody doesn't like it, too bad. Don't worry about me. I will deliver.' Just stand up, do what you need to do, and smile about it. Look them in the eye and say, 'If you don't like it, fire me, and I'll go find another job, because I'm talented enough and I'm committed enough." Shelly Lazarus, chairman, Ogilvy & Mather
"It is not the critic who counts, not the man who points out how the strong man stumbled or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust, and sweat, and blood; who strives valiantly, who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worthy cause; who at best knows achievement and who at the worst if he fails, at least fails while doing greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat." Theodore Roosevelt
"No road is too long, no honours too distant, advance slowly and without losing heart, for victory belongs to the most persistent." Winston Churchill
"Everyone is a genius. But if you judge a fish by his ability to climb a tree, he will spend his entire life believing he is stupid." Albert Einstein
"It is not my job to make mean people nice, crazy people sane, or stupid people smart. It is my job to find nice, sane, smart people, and do business with them!" Bob Loeffler, Fearless Agent
By the way, these quotes were originally posted in a thread of over 50 great quotations shared on the LinkedIn Group, Professionals Who Speak. Smart cookies in that group - please join us here:
What is YOUR single favorite inspiring quotation of all time?
Please take a moment to post yours in the COMMENTS area below - it could be one of your own or from someone famous, past or present. Doesn't matter if it's more personal, more professional, for business or for life. Let's hear YOURS...