Prepare, don't memorize.- Practice out loud. Yes, out loud.
- Audio record yourself. Relisten. Repeat.
- Stop apologizing for everything.
- Unless you're late.
- Never start late. And never EVER end late.
- If you feel you MUST use slides, you're not ready.
- If you PREFER to use slides, put photos - not words - on them.
- If you ignore #8, then never EVER read your slides.
- Talk with the audience, not at them.
- Never forget that an audience of 500 is just 500 1-to-1 conversations.
- It's OK to use notes. Really. Anyone who says otherwise is an idiot.
- Especially if your notes make you more concise, focused, and impactful.
- Get off the stage and out INTO the audience.
- Get up in their grill and make speaking a contact sport.
- Have an opinion. Take a stand. Piss some people off.
- Part of the speaker's job is to serve as a productive irritant.
- If you don't risk turning some people off, you'll never turn anybody on.
- The 1-way speech is dead. Interact, interview, connect and confer.
- Script your opening and closing 30 seconds.
- Everything in between is just good conversation.
- You don't "forget what to say" at your job or on a date. Same thing here.
- Every great speaker has 2 traits: Expertise and Authenticity. That's it.
- Say half as much and repeat it. Say half as much and repeat it.
- Read Seth Godin's free PDF titled Really Bad Powerpoint
- Check out books and blogs by Nancy Duarte
- Move first - THEN talk = Emphasis is on your words.
- Talk first - THEN move = Emphasis is on your movement.
- Humor is a must but don't tell jokes.
- Let humor emerge then polish it (situational or self-deprecating - or both!)
- If they could've simply found your content in a book, you lose.
- If they could've simply found your content via Google, you lose.
- Take them on a ride. Highs, lows, suspense, drama and a happy ending.
- Show both your character and your characters.
- Don't retell your stories - relive your stories.
- Vary your pace, rhythym, tone, and volume.
- Dazzle them with their own potential - not your ego or resume.
- Make the complex simple. Boil it down. Make it easy.
- Turn every "me" story or example into a "you" takeaway or lesson.
- Preaching is about you. Evangelizing is about them. Make it about them.
- Sharing your missteps and mistakes shows strength, not weakness.
- Every time you say "I," you lose just a little more influence and impact.
- Slide timing: Assume 1 slide for every 2 min. 60 min. = 30 slides.
- Using significantly more - or fewer - is for pros. Do not try this at home.
- Watch this 2-min. video and NEVER do those things!
- If your handout reminds them of being back in school, you lose.
- If your handout isn't TOO GOOD to throw away, they will.
- Make sure you conclude with a call to action and a clear next step.
- Watch this video to learn how to capture leads from every speech.
- Be brilliant. Be brief. Be gone.
p.s. Wish more speakers followed these 50 rules? Join me for the America Talks Business Conference in Philadelphia on July 25th. It's a living laboratory for the principles above. And a chance for YOU to take part in something very special indeed. Early bird tickets are active so you can register for ridiculously affordable rates right now.
What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on this topic and join the conversation...
Here's another in my series of marketing and business book reviews - but not just any old business books.
Here are the top 7 things that entrepreneurs, business owners, and independent professionals must do every single day:
As you may know, my loyal Labrador Retriever, Woofie, works part-time as 
DECIDE is the most powerful word in marketing.
Good!
As a marketing speaker and marketing coach, I often work with clients who are seasoned entrepreneurs. They've been doing great work for good clients for years - sometimes decades. 