Do It! Marketing Blog: Marketing for Smart People™

Marketing Coach: Master the Cold Call Once and for All

doitmarketing, marketing speaker, marketing coach

You hate cold calling, yeah, yeah, I know BUT...

Truth is, nothing beats having a voice-to-voice conversation with a real prospect. And when you reach prospects, you have less than 30 seconds to interest and engage them. Make a mistake and there are no second chances.

You need to have a solid, proven plan to engage your prospects by phone and consistently win them over so that more sales happen.

Join me as I interview Wendy Weiss, the "Queen of Cold Calling," for this empowering call where you will get specific answers to:

  • Why cold call at all? Is it old-fashioned? Does it even work?
  • Haven’t e-mail and social media replaced cold calling?
  • How do I know whom to call?
  • What should I say? 
  • What is a good generic script?
  • How can I convince prospects to speak with me without giving them the feeling I’m trying to ‘sell’ them something? 
  • How do I deal with voicemail? Should I leave a message?
  • Why doesn’t anyone ever call me back?
  • And a whole lot more...

We'll have room on the teleseminar line for 100 people so take 10 seconds to register now so you don't miss out.

Tags: marketing for speakers, consultant marketing, thought leadership marketing, keynote speaker, business coaching, trusted advisor marketing, marketing expert, sales rejection, sales prospecting, marketing coaching, marketing coach, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, sales and marketing, lead generation

Marketing Coach: Close More Sales

doitmarketing close more salesClosing effectively is all about answering this question: "What can you do to minimize the risk to the prospect of buying your product or service?"

Look at all the products out on the market that offer risk-free, money back guarantees. Do you offer guarantees, warrantees, refunds, free trials or make-ups?

In today’s “do more with less” business environment, many economic decision-makers have a new top priority – and it’s NOT “Making the very best choice.”

It is “Not making a mistake that will cost me my job.”

If you can reassure someone with this mindset that buying from you is smart and safe and risk-free, you will automatically close more sales.

Ask yourself the following questions:

  • How can I provide a free version of my product or service?
  • What can I learn from the auto industry’s new trend of “the 24-hour test drive”?
  • What does the buyer have to lose if they buy from me?
  • What do they have to gain?
  • How can I ensure the buyer’s success – not just their satisfaction?
  • How can I employ the concept of risk-reversal – meaning that the risk is all on my side if they don’t achieve success?

When most sales training programs talk about overcoming objections, they usually don’t discuss the real objections that are in most buyers’ minds. These are things like:

  • "I don’t trust you"
  • "I don’t believe this will get the results you say it will"
  • "This sounds too good to be true"
  • "If this works, I would have heard of this solution already"
  • "Who says so besides you?"

You should understand (and expect) that people probably will not trust you in the beginning of the sales process.

They have been sold stuff all their lives “against their will.”

They bought the steak knives, the late-night infomercial real estate program, the Girl Scout cookies, the raffle ticket, or the used car and regretted it later. (OK maybe not the cookies.) Trust has to be earned over time.

To address these aspects of buyer resistance, you can use a battery of smart sales tools.

You may be using some of these already, but the more you pile on, the more effective they will be.

Start to collect, document, and use:

  • Client testimonials (letters are good; audio and video are even better)
  • Awards and industry recognition of your product/service
  • Press clippings and articles mentioning you or your clients using your product/service
  • Objective, fact-based side-by-side comparisons with competing products/services
  • Cost analyses and comparisons between using your product/service, using the competition, doing it themselves, and doing nothing

All of these items will help you reduce risk, build credibility, and pave the way for closing more sales - even to your toughest prospects!

Tags: Marketing speaker, marketing coach, close more sales, marketing for speakers, marketing for authors, professional services marketing, selling professional services

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on these ideas and join the conversation...

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Tags: marketing for speakers, thought leadership marketing, marketing professional services, professional services marketing, trusted advisor marketing, sales rejection, sales prospecting, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, sales and marketing

Marketing Coach: The APT email response

doitmarketing email awesome-perfect-thank-youEmail.

We all get too much. 

We all spend too much time writing, replying, sorting and processing. 

Here's one tactic that will help you - in some cases, immensely.

It's a simple three-word email.

You'll get it in a moment... 

First, more about the problem... Face it: Sometimes you get caught up in replying to emails that do not need a reply. 

You leave open loops. 

You're not sure if NOT replying would seem rude. 

And sometimes you're replying to a reply, confirming a confirmation or thanking someone for a thank you. 

This type of email is totally unnecessary.

And, as you know, the best way to cut down on the number of emails you RECEIVE is to first cut down on the number of emails that you SEND. 

The second best way is to adopt an email template that clearly indicates you acknowledge the other person's reply and that you do NOT need further communication about it. 

Here's the three-word email I suggest you begin to use... 

"Awesome - perfect - thank you."

This email note does a few things for you: 

1. Makes it clear the message was received

2. Gives thanks

3. Makes it clear that no further response is needed WITHOUT being curt, short, or rude. 

My acronym for this email is A-P-T: Awesome - Perfect - Thank you

Try it and see if you begin to see a more streamlined email inbox with less back and forth, less wasted time, and less "email for the sake of email." 

Rock on - and leave a COMMENT below to share your success stories using this APT email...

awesome - perfect - thank you

Tags: marketing for speakers, marketing success, thought leadership marketing, professional services marketing, trusted advisor marketing, email marketing, professional speaker marketing, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, sales and marketing, marketing tips

Do It! Marketing Podcast: Speaker Marketing with Jim Mathis

Do it marketing podcast logo

Late to the party but still ready to have fun... share smart marketing ideas... and put money in YOUR pocket...  

Please give a warm welcome to...

The Do It! Marketing podcast!!!

In this episode, my guest is author and professional speaker Jim Matthis. 

Jim is an international Certified Speaking Professional (CSP), business strategist and best-selling author. He helps business leaders who want to reinvent their businesses in changing economic climates.

Jim is also the author of the best-selling book: “Reinvention Made Easy: Change Your Strategy, Change Your Results,” and “Reinvention 101: Bold Ideas for Reinvention.”

Jim talks with me about the business of speaking AND how executives and entrepreneurs can punch through the noise and sell more effectively - even to prospects who are lazy, busy, and befuddled!

Listen in and then share YOUR advice, insights and recommendations in the COMMENTS area below... 

doitmarketing podcast

Tags: marketing for speakers, marketing speaker, marketing strategy, marketing success, marketing professional services, marketing expert, sales prospecting, marketing coaching, marketing coach, marketing strategist, marketing consultant, marketing for authors, doit marketing, do it marketing, doitmarketing, sales and marketing, marketing podcast

Marketing Coach: 29 Gurus Worth Following

29 business gurus doit marketingIf you're interested in marketing success, business success, and life success - well, there are a lot of so-called experts out there.

Many are called. Few are chosen.

I've made the choosing easy for you...

Here are 29 super-smart, generous, prolific, sometimes contrarian, and always fascinating people worth following...

p.s. The best thing about them - none of them would CALL themselves a "guru" - they simply consider themselves lucky to be sharing their insights with others who can benefit.

Here they are in no particular order (although each of them is truly #1)

  1. Jay Baer - http://www.convinceandconvert.com
  2. Stephanie Chandler - http://www.stephaniechandler.com
  3. Corey Perlman - http://www.ebootcamp.com
  4. Melinda Emerson - http://succeedasyourownboss.com
  5. Barry Moltz - http://barrymoltz.com
  6. Henry DeVries - http://www.marketingwithabook.com
  7. Scott Ginsberg - http://hellomynameisscott.com
  8. Dan Janal - http://www.prleadsplus.com
  9. Mark LeBlanc - http://markleblanc.com
  10. Mary Foley - http://maryfoley.com
  11. Gene Marks - http://genemarks.com
  12. Viveka Von Rosen - http://linkedintobusiness.com
  13. Brian Tracy - http://briantracy.com
  14. Tom Searcy - http://www.huntbigsales.com
  15. John Jantsch - http://www.ducttapemarketing.com
  16. Joe Calloway - http://joecalloway.com
  17. Jay Conrad Levinson - http://www.gmarketing.com
  18. Joe Vitale - http://www.mrfire.com
  19. Mark Sanborn - http://www.marksanborn.com
  20. Marshall Goldsmith - http://www.marshallgoldsmithlibrary.com
  21. David A. Fields - http://www.davidafields.com
  22. Pamela Slim - http://www.escapefromcubiclenation.com
  23. Mark Hunter - http://thesaleshunter.com
  24. Bob Bly - http://www.bly.com
  25. David Siteman Garland - http://www.therisetothetop.com
  26. Bob Burg - http://www.burg.com
  27. Jeffrey Hayzlett - http://hayzlett.com
  28. Jim Kukral - http://www.jimkukral.com
  29. David Rohlander - http://theceocode.com

And here are eight more for good luck... (Yep, you get more than 29. See? Underpromise and overdeliver!)

  1. Michael Goldberg - http://www.buildingblocksconsulting.com
  2. Randy Gage - http://www.randygage.com
  3. Jose Palomino - http://www.valueprop.com
  4. Dharmesh Shah - http://onstartups.com
  5. Sally Hogshead - http://sallyhogshead.com
  6. Michael Dalton Johnson - http://www.salesdog.com
  7. Larry Winget - http://www.larrywinget.com
  8. Gary Vaynerchuk - http://garyvaynerchuk.com

Bookmark this blog post - stay connected with these people - implement their big ideas - and you WILL profit, prosper, and succeed.

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on the people who have made the biggest impact on YOUR professional success...

29 gurus worth following doit marketing

 

Grab your FREE copy of the Ultimate Resource List!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing for speakers, marketing speaker, marketing strategy, marketing success, thought leadership marketing, professional services marketing, trusted advisor marketing, marketing expert, entrepreneurship, professional speaker marketing, marketing ideas, marketing coach, marketing strategist, motivational speaker marketing, success tips, speaker marketing, marketing consultant, marketing mix, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, sales and marketing, marketing tips, success

Marketing Coach: Killer Sales Question for Trusted Advisors

Killer Sales Question for Trusted AdvisorsAs a marketing coach who works with thought-leading executives and entrepreneurs, I conduct between 4-7 sales conversations every single week with new prospects.

Some of these folks know me from having heard one of my marketing keynotes, seminars, or teleseminars.

Others are total strangers.

You are probably in the same boat if you're an independent professional, consultant or high-fee trusted advisor... 

As a point of reference, my prospects are looking for coaching or consulting around a variety of issues like:

  • Self-marketing for non-selling professionals
  • Speaker marketing strategy
  • Thought leadership marketing
  • Live Content Platform programs for business leaders who speak
  • Book marketing, packaging and coaching

In all of these cases, I field questions very similar to the questions YOU must get from your prospects: 

  • What can you guarantee?
  • What kind of concrete ROI can I expect?
  • Can I get references from people you've worked with?

Here's the Killer Sales Question that will take your prospecting to a whole new level by getting to the REAL root cause of these types of questions... 

Are you ready? 

Jot this one down, 'cuz it's a keeper... 

YOU: "I understand your question and you'll get my answer in a minute. But first, let me ask YOU a tough question... It sounds like you're not sure if this program will work for you. So are you having doubts about ME -- or are you having doubts about YOU?"

More often than not, this one question will turn the entire selling conversation into a much deeper, more meaningful dialogue around expectations, client responsibilities to implement, previous disappointing experiences they've had with other trusted advisors, and so on.

The moment someone mentions a negative previous experience with a trusted advisor of any kind, I stop the conversation dead in its tracks and ask this:

"When you say you were disappointed in your previous marketing coach, how much of that was on YOUR side of the equation, and how much of that was on THEIR side?"

NOW the real truth comes out - they'll admit that they THEMSELVES were partially (or mostly) responsible for the disappointing results.

Either they didn't implement, or they had crazy expectations, or they weren't fully committed to the relationship, or they kept some key information secret from their trusted advisor which hamstrung the work, etc., etc. 

You would be amazed to discover how often bad client behavior is attributed NOT to the client, but to the trusted advisor brought in to fix the situation. It's a classic case of "shoot the messenger" mentality. 

My answer? I shoot the prospect. I say, "Well, it sounds like you've been pretty badly burned in the past. We're probably not a fit since you have such a bad taste in your mouth from working with other people like me. If I had your horrible experience, I wouldn't hire me either! I don't want to waste any more of your time. Thank you for this conversation and I'm sorry that we won't be working together."

If they push back on this and they want to re-enter the sales conversation, great...

And if they don't, great! Let them go. They are not a good client for you. 

That's just the plain, hard truth. 

What do YOU think? Use the COMMENTS area below to share your advice, insights and recommendations on this topic... 

Killer sales question for coaches consultants advisors

Tags: marketing for speakers, marketing concept, thought leadership marketing, professional services marketing, trusted advisor marketing, sales prospecting, marketing coaching, professional speaker marketing, marketing coach, marketing consultant, marketing for consultants, doit marketing, do it marketing, sales and marketing, small business marketing coach

Marketing Coach: Top 10 Nifty Excuses for Marketing Failure

doit marketing excuses marketing sucks1As a marketing speaker and marketing coach, it makes me mad - like really REALLY mad - when business owners, entrepreneurs and executives responsible for sales and marketing results start to whine about how hard it is to generate leads, cashflow, customers, clients and revenue.

Guess who is NEVER to blame for failing in these scenarios?

Yup - you guessed it: THEM.

I recently read an article in the New York Times about a management consultant whose business - and I quote - "was drying up." In another part of the same article, the writer said that this consultant was "running out of work as a management trainer."

Really? There's no more work to be done? Corporate America is all fixed now? Hmmm... someone should send a press release. That's pretty big news.

"Work drying up" and "running out of work" are both terrific euphemisms for... YOU suck at marketing.

And/or you are unwilling to make changes, get help, partner, delegate, outsource, or innovate.

And ALL of these shortcomings are 100% your own damn fault.

So without further ado, here are the Top 10 Nifty Excuses for Marketing Failure. If you promise to ERASE these from your vocabulary starting immediately, you will be on a much better track to MAKE your numbers, IMPROVE your cashflow, and firmly PLACE responsibility for your failure OR success exactly where it belongs - 100% on YOU. 

1. Business is drying up.

2. We're running out of work.

3. The industry has changed.

4. All my old clients have retired or moved on.

5. Our prospects and customers no longer have a budget for what we do.

6. Competition is tougher than ever these days.

7. The economy has had a major impact on our revenues.

8. We're selling sugar - it's a total commodity and our customers know it. 

9. All prospects care about is price.

10. It's impossible to get through to anyone anymore - everyone hides behind voicemail and email and we can't even get a first conversation.

Do you know what all 10 of these are?

1. Excuses

2. That rare Japanese mushroom that Guy Kawasaki calls "Bull-Shitake"

Here's what they really mean - if you're interested in decoding them:

1. Business is drying up = Because you suck at marketing and can no longer rely on business that just falls in your lap.

2. We're running out of work = Because you haven't landed a piece of new business in over three years and because of that, your pipeline is as empty as a bead bucket on Mardi Gras.

3. The industry has changed = Because you haven't and it's so unfair that your outdated products, services, and programs are no longer relevant or valuable to today's buyers.

4. All my old clients have retired or moved on = See #2 above.

5. Our prospects and customers no longer have a budget for what we do = See #3 above.

6. Competition is tougher than ever these days = Because your competition has shifted, improved, streamlined, repositioned, repackaged, and innovated their way into your customers' hearts (and wallets) -- while you've been sitting on the sidelines watching the show with popcorn and a megaphone to amplify your whining.

7. The economy has had a major impact on our revenues = Because your successful competitors are saying the same thing -- only in a POSITIVE way -- as they've reinvented their value proposition to be MORE relevant, MORE valuable, and MORE necessary under the current economic climate than ever before. Hmmm... there's a good idea!

8. We're selling sugar - it's a total commodity and our customers know it = Because everything you DO and everything you SAY reinforces that impression. If YOU can't articulate the specific, tangible value of what you do vs. your competition, don't blame your customers. This goes way beyond what you SAY and how you say it - it impacts the very nature of your business, including what you DO and how you do it. 

9. All prospects care about is price = Because you've failed to articulate and distinguish your product or service to the point where they know any better. Experts win on value. Generalists die on price. If you look the same, sound the same, and act the same as the competition, then you have only yourself to blame for the endless stream of tire-kickers, price shoppers and broke-ass losers who are wasting your valuable selling time. 

10. It's impossible to get through to anyone anymore - everyone hides behind voicemail and email and we can't even get a first conversation = Because you're using old school interruption-style marketing and stupid sales tricks like cold calling and email spam. You need to integrate FOUR WORDS (embedded in the following two rules) into every marketing and sales strategy you deploy: 1. OFFER VALUE. 2. INVITE ENGAGEMENT. Do that -- and you'll get through.

Final word of advice - all of the excuses above can be summarized in one of two ways (both very fixable) - Your business is in trouble because of:

a. Failure to market and sell in new ways that are high-value, immediately relevant and sharply prospect-focused.

b. Failure to adapt, evolve and innovate your own mix of products, services, programs, and solutions.

Zen saying: A bend in the road is never a dead end. Unless you fail to turn.

What do you think? Have I pissed you off? Made you think? Made you money? Please use the COMMENTS area below to share your thoughts...


marketing coach 10 reasons your marketing sucks

Tags: marketing speaker, marketing strategy, marketing success, consulting firm marketing, thought leadership marketing, marketing professional services, professional services marketing, trusted advisor marketing, marketing professional services firms, marketing coaching, competitive analysis, professional speaker marketing, marketing coach, marketing strategist, motivational speaker marketing, speaker marketing, marketing consultant, sales and marketing, marketing tips, inbound marketing

Business Book Review: The Ultimate Sales Machine

doit marketing business book reviewsHere's another in my series of marketing and business book reviews - but not just any old business books.

Fire starters...

Game changers...

Show stoppers...

Books that will transform the way you think about your work, about your business, and - yes - about your life.

Ready? Take a look...

What do you think? Please leave a COMMENT below to share your experiences with this book, with this author, or with other game changing books that YOU recommend...

business book review

Tags: marketing for speakers, marketing speaker, marketing for coaches, thought leadership marketing, marketing book, marketing professional services, professional services marketing, trusted advisor marketing, small business marketing expert, professional speaker marketing, marketing strategist, motivational speaker marketing, small business marketing, marketing for authors, marketing for consultants, sales and marketing, small business marketing coach, business book review

Marketing Speaker: 21 Killer Sales Questions to Close Any Deal Faster

Blog Article Image 1

As a marketing speaker and marketing coach, my clients often ask me for advice on sales.

Naturally, this makes a ton of sense because the MORE and BETTER marketing you do, the FASTER and EASIER your sales process becomes. 

BUT... 

Nothing frustrates me more than when my clients DO a lot of the great marketing we work on together ONLY TO BLOW IT during the sales process!

So... don't let this happen to YOU. 

Let's talk about what you need to close the deal: the steps you need to get from the first solid marketing conversation to the final signed contract.

Depending on your particular business, this could take anywhere from 10 days from first contact all the way up to a year or more. The sales process can be a long and winding road.

BUT there are several factors totally within your control that make it go faster and easier.

The most important one - by far - is asking smart questions early and often.

Think about it: delays in your sales process come from one main source...

Surprises.

You don’t want surprises on their end - and they don’t like surprises on your end.

Each surprise or question or unexpected element can add anywhere from a week to a month to your sales process - and you don’t want that.

Understanding this, you’ll want to ask them some key selling questions early on in your conversations and throughout at every major step and milestone.

Let’s cover them together now so you can begin using these 21 killer sales questions to close more deals - more easily and more often.

  1. If you were to decide this is a good idea, how do you buy things like this?
  2. How do you implement?
  3. What should I know about your timing? Signoffs?
  4. When do you budget for things like this?
  5. Do you think this deal is going to work?
  6. What’s missing or what should we add?
  7. Are you going to pitch it?
  8. What else do you need to see from me?
  9. Can I help you put together some numbers?
  10. Do you have some numbers I could include?
  11. Who else besides you will be making this decision?
  12. Are “they” going to like it?
  13. WHAT are they going to like?
  14. WHAT are they going to push back on?
  15. What else is going to be in our way?
  16. How would YOU respond to that?
  17. What answers do you need from me to so you’re prepared to answer their questions?
  18. How much detail do YOU want?
  19. How much detail will THEY want?
  20. Are there any surprises we should be prepared for?
  21. If this were just you and me, how excited would you be to move ahead on a scale of 0-10?

Hint: If they answer 9 or 10 - you’re good; If they answer 7 or 8 - ask, "What would need to change to get us closer to 10?" If they answer 6 or less, you have a problem. Go for no with “I don’t think we can make this work. Do you?”

Be relentless and follow up like a friendly bulldog.

Never let an active prospect get more than 10 days away from you.

Always show up in their world like a happy squeaky wheel: Circle back. Send more value. Ask more questions. Offer more engagement. Invite further dialogue. Come back with more ideas to genuinely help them. 

More and better and faster sales will follow.

I guarantee it.

marketing speaker 21 killer sales questions Grab your FREE copy of the Do It! Marketing Manifesto

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing for speakers, marketing speaker, marketing success, thought leadership marketing, marketing professional services, trusted advisor marketing, professional speaker marketing, marketing coach, success tips, small business marketing, marketing for authors, sales and marketing, marketing tips

24 Questions to Ask Yourself for Your Best Year Ever

marketing speaker marketing coach 2013Guest post by Art Sobczak

Several years ago I started a year-end tradition of posting a list of questions for sales pros to ask themselves as they started their new year.

It was extremely popular, received tons of reprint requests (like this one I got from David!), as well as suggestions to share them again the next year. So now I do it every year.

I suggest you set aside some time, look at each of these questions, and answer them with an action plan.

Follow that plan, and like many others, you will guarantee your own success.

Here we go:

  1. What are you going to do to improve your industry and product knowledge in 2013? 
     
  2. How many inactive customers will you revive and turn into regular customers again? What do you need to doto make that happen? 
     
  3. What will you do to ensure you're protecting your best customers, and adding more value to the relationships? How will you sell even more to them? 
     
  4. How many new customers will you bring on this year? 
     
  5. How do you plan to do that, specifically? 
     
  6. What will you do to improve your physical health in 2013? 
     
  7. What, specifically, are your sales and production goals for 2013? How does that break down into quarterly and monthly goals? 
     
  8. How much more money will you make in 2013? How will that happen? What will you need to do, today, to take the first steps in that direction? 
     
  9. What will you need to do to increase THAT number by an dditional 10%? 
     
  10. What are you going to do every day to keep your attitude at a high level? 
     
  11. How much time are you going to spend, daily, to improve your own sales skills? What will you do? 
     
  12. How many referrals did you get in 2012? How did get them? From whom? What will you do to turn them into sales? 
     
  13. Speaking of referrals, will you please forward this post to two others who would also benefit? And invite them to get weekly sales tips at http://businessbyphone.com (OK, that's one of mine.)
     
  14. In which areas will you improve your personal, family, and spiritual life? 
     
  15. How are you going to maximize the use of your time? Where will you cut out the time-wasters in each day? 
     
  16. What have you been putting off that you will take care of within the next two weeks? 
     
  17. Who can you help to feel special every day? 
     
  18. What challenge, wish or desire--that you've never attempted before--will you finally achieve in 2013? 
     
  19. How will you do that? Why? 
     
  20. Where are you going to write all of this down so you can review and revise your plans regularly? 
     
  21. What will it LOOK like when you accomplish everything you've just been thinking about? 
     
  22. How good will it FEEL? 
     
  23. What will it SOUND like when you achieve these things? 
     
  24. Why COULDN'T you do all of this? 

Any answer to that last one is not a reason, but rather a self-imposed limitation, excuse, or lack of desire or effort. The biggest deterrent to success looks us in the mirror every day. 

Now, go out and plan to have, no, COMMIT to having...

...YOUR BEST YEAR EVER IN 2013! 

________________
About the Author 

business by phone art

For the past 30 years, Art Sobczak’s tips and training have helped others do “rejectionless” prospecting and painless  and profitable sales. Get his free ebook of 501 sales tips at www.BusinessByPhone.com 

 

Tags: marketing for speakers, marketing success, marketing concept, marketing professional services, professional services marketing, professional speaker marketing, marketing coach, success tips, small business marketing, marketing for authors, sales and marketing, marketing tips, referral marketing