Do It! Marketing Blog: Marketing for Smart People™

When Talent Meets Versatility

This video clip speaks for itself (you should have your audio/speakers turned on):

What can YOU do that will impress people with YOUR versatility and talent?

These days, "being good" (or even great) is merely table stakes - you need to MASTER your offerings so your audience knows they're in the hands of a professional good enough to deliver A+ work while being confident enough to have fun.

Grab your FREE copy of the Social Media Traffic Boost Cheat Sheet!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing for speakers, marketing concept, thought leadership marketing, business coaching, trusted advisor marketing, marketing expert, success tips, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, business coach

Marketing Coach: Motivational Speaker Eric Thomas

Awesome video - wanted you to experience this for yourself:

Tags: marketing for speakers, marketing speaker, business coaching, marketing expert, marketing coaching, professional speaker marketing, marketing coach, success tips, speaker marketing, marketing for authors, doit marketing, do it marketing, doitmarketing, success, business strategy, business coach, becoming an expert

The Shame of Success

doitmarketing shame of successIf you'd like to do better in your business... this post is for you.

If you're down in the dumps - no money, no clients, no prospects, no hope... this post is for you.

If you're doing great - and not sure exactly why or how long this "lucky streak" will last - this post is DEFINITELY for you...

There's a dirty word in business, especially among authors, speakers, and experts who, above all, feel that they should serve as shining examples of personal success and professional prosperity.

That word is shame

It's easy to feel shame when your business is doing poorly. I'm not saying that it's RIGHT - but it sure is easy. 

And yes, it's painful, negative, and unpleasant to feel shame. But perhaps there's an upside to that because it makes you feel uncomfortable to feel unsuccessful. 

At least THAT part makes sense. 

There's another kind of shame that is more pernicious, dangerous and much more common than you might think. 

It's the shame of success.

It's when you juuuuust start to break through... when your business juuuuust starts to take off... when the money juuuuust starts to flow abundantly. 

You're not only paying your bills, you're paying off debt (credit cards, home equity line, etc.), you're building up your savings, your rainy day fund is healthy, you're paying yourself regularly, you are even... GASP... putting away some nice money for retirement and/or your kids' college fund.

The it hits you... The Shame of Success. It's a little voice in your head.

You know what I'm talking about. I'll bet you even know what it's saying to you. Things like: 

  • This won't last - it's just a lucky streak...
  • You're one step away from being broke again...
  • Don't count your eggs before they hatch...
  • You're not that good...
  • You're not that smart...
  • You can't even handle this much client work
  • You're going to blow through all this cash and be back at Square 1...
  • Your clients will find you out...
  • Your friends won't like your new level of success...
  • Better not tell anyone about this success, they'll be jealous...
  • They'll think you're lying...
  • They'll think you're bragging...
  • They'll feel bad that they're not doing as well as you... 

And on, and on, and on. 

Please... stop the madness. Kill that voice. Catch yourself every time you hear it and tell it to go take a hike. Refocus. Recenter. 

Remember once and for all - there is no shame in your success. 

If you have REAL friends, they'll celebrate with you. 

If you have friends who don't... guess what? They're not your real friends. 

If misery loves company, it has company enough. 

And it's time you quit that company.

You know who REALLY loves company? 

  • Passion loves company
  • Achievers love company
  • Winners love company
  • Success loves company

There are already way too many people and circumstances that make you feel weak, unworthy, and unsuccessful... they do NOT need your help!

FACT: You TOTALLY deserve to be successful.

FACT: This is ABSOLUTELY your time to crush it. 

FACT: YOU ROCK so hard, you don't even know it. 

FACT: You are insanely GREAT.

FACT: You ARE fabulously successful - so KEEP GOING!!!

In the immortal words of the great Zig Ziglar, "I'll see you at the top!" 

What do you think? Please leave a COMMENT below and let's hear YOUR advice, insights and recommendations on how not to get bushwhacked by the "shame of success."

shame of success doitmarketing

Tags: marketing for speakers, marketing concept, thought leadership marketing, passion, trusted advisor marketing, marketing expert, marketing coaching, success tips, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing

101 Marketing Tips in 3 Words

  1. Charge higher prices101 marketing tips in 3 words
  2. Focus your energies
  3. Do less marketing
  4. Attract bigger fish
  5. Narrow your niche
  6. Promote your expertise
  7. Make clients shine
  8. Believe in yourself
  9. Clarify your value
  10. Articulate your fabulousness
  11. Start your movement
  12. Begin right now
  13. Stop wasting time
  14. Don't be afraid
  15. Close that deal
  16. Use the phone
  17. Blog more often
  18. Take your shot
  19. Make idea lists
  20. Be the shortcut
  21. Different ain't better
  22. Better is better
  23. Develop more allies
  24. Serve great food
  25. Showcase others' genius
  26. Make it fun
  27. Do it right
  28. Manage your money
  29. Aim higher sooner
  30. Never give up
  31. Look around you
  32. Serve your peeps
  33. Make your bed
  34. Polish your shoes
  35. Do the unthinkable
  36. Think the undoable
  37. Shift your services
  38. Meet new needs
  39. Solve old problems
  40. Start with kindness
  41. Elbow grease rules
  42. Do the work
  43. Fear the reaper
  44. Listen with love
  45. Energize your base
  46. Refresh your perspective
  47. Rediscover your mojo
  48. Let it go
  49. Be the change
  50. Drive more innovation
  51. Share the goodies
  52. You're already there
  53. Pass the Tabasco
  54. Live the dream
  55. Work crazy hours
  56. Write that letter
  57. Don't get arrogant
  58. Don't get complacent
  59. Use better bait
  60. Kiss the dog
  61. Boost your magnetism
  62. Flip their switch
  63. Dance the tango
  64. Build your empire
  65. Sell more passionately
  66. Market without fear
  67. It's game time
  68. Sweat the details
  69. Remember the goal
  70. Invite more conversations
  71. Offer deeper engagement
  72. Don't wimp out
  73. You're so close
  74. Take the leap
  75. Schedule your tweets
  76. Get OFF Facebook
  77. Buy the Book (Shhh...)
  78. Make more videos
  79. Write snarky posts
  80. Think more visually
  81. Death to PowerPoint
  82. Always buy lunch
  83. Pitch bigger deals
  84. Put clients first
  85. Close your email
  86. Watch the horizon
  87. Keep good notes
  88. Capture ideas everywhere
  89. Be the rock
  90. Leave bigger tips
  91. Share your toys
  92. Rock their world
  93. Make it work
  94. Play your hand
  95. Take a break
  96. Time is limited
  97. Jump on it
  98. Now or never
  99. Action makes traction
  100. Kick some butt
  101. We need YOU!

Tags: marketing for speakers, marketing speaker, marketing success, thought leadership marketing, marketing professional services, trusted advisor marketing, marketing ideas, marketing strategist, success tips, marketing for authors, marketing tips

11 Awesome Quotations to Boost Your Success

doitmarketing marketing speaker marketing coach quo
  1. "The main ingredient of a star is the rest of the team." John Wooden
  2. "Life is growth. If we stop growing, technically and spiritually, we are as good as dead." Morihei Ueshiba (1883-1969) Founder of Aikido
  3. "The harder you work, the harder it is to surrender." Vince Lombardi
  4. "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition." Steve Jobs
  5. “To be nobody but yourself in a world that's doing its best to make you somebody else, is to fight the hardest battle you are ever going to fight. Never stop fighting.” E. E. Cummings
  6. "It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like 'What about lunch?'" Winnie the Pooh
  7. "You cannot be afraid to be who you are. Live your values. Live your life. A woman confided to me about 'sneaking out of the office' to go to her child's play and I said, ' Stop right there! I have never snuck out of any place. I walk right down the center hall, and if somebody doesn't like it, too bad. Don't worry about me. I will deliver.' Just stand up, do what you need to do, and smile about it. Look them in the eye and say, 'If you don't like it, fire me, and I'll go find another job, because I'm talented enough and I'm committed enough." Shelly Lazarus, chairman, Ogilvy & Mather
  8. "It is not the critic who counts, not the man who points out how the strong man stumbled or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust, and sweat, and blood; who strives valiantly, who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worthy cause; who at best knows achievement and who at the worst if he fails, at least fails while doing greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat." Theodore Roosevelt
  9. "No road is too long, no honours too distant, advance slowly and without losing heart, for victory belongs to the most persistent." Winston Churchill
  10. "Everyone is a genius. But if you judge a fish by his ability to climb a tree, he will spend his entire life believing he is stupid." Albert Einstein
  11. "It is not my job to make mean people nice, crazy people sane, or stupid people smart. It is my job to find nice, sane, smart people, and do business with them!" Bob Loeffler, Fearless Agent

By the way, these quotes were originally posted in a thread of over 50 great quotations shared on the LinkedIn Group, Professionals Who Speak. Smart cookies in that group - please join us here:

professionals who speak linkedin group 

What is YOUR single favorite inspiring quotation of all time?  

Please take a moment to post yours in the COMMENTS area below - it could be one of your own or from someone famous, past or present. Doesn't matter if it's more personal, more professional, for business or for life.
Let's hear YOURS...

doitmarketing marketing speaker marketing coach

Tags: marketing for speakers, marketing speaker, marketing success, thought leadership marketing, marketing professional services, trusted advisor marketing, marketing ideas, marketing coach, success tips, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, business strategy, quotations

Marketing Coach: Jack Up Your Productivity with a Mind Dump

mind dump productivity doitmarketingGuest post by David Pierce

One of the keys to any productivity system is to actually put things into the system. Who knew?

Obvious though it may seem, many of us have trouble taking the time to enter our thoughts into our task-manager, to-do list, or organizational system.

This can happen for any number of reasons – no paper nearby, no easy way to record your ideas – but our productivity can be hurt by not inputting everything into our system so we can deal with it properly.

What should live on paper lives in our brain, and then proceeds to be forgotten and left alone. That’s a surefire road to getting yourself in trouble- or at least forgetting leaky faucets.

There’s a simple, quick solution to this problem, though – it’s called a mind dump.

A mind dump is simply a way for you to get everything out of your head and onto paper. Our brains aren’t made to remember things forever, but paper is; with an empty brain, we’re able to either focus on new things or deal with the task at hand, instead of constantly dwelling on past things taking up valuable bandwidth.

Executing a mind dump is simple: take out a pen and a paper, or fire up a new document on your computer. Then, write down everything that comes to your mind. There is no step three.

Anything and everything is fair game: what you have to do, what you’re thinking about, hopes, dreams, goals, and whatever else comes into your mind. Set a time limit – say, 20 minutes – and everything that enters your brain immediately must exit your brain and go onto your paper.

Once you’re done, you can begin to take action on the items you’ve written. On what do you need to take action? What do you need to deal with, follow up about, or file somewhere?

Things that don’t need to be further dealt with? Just get rid of them. Make sure you don’t need to think about them ever again, and be done with them.

There’s no set way for doing the best mind dump possible. The point is to reset your brain, update your productivity system, and put onto paper all the things that have been taking up the valuable (and limited) space in your brain.

Many people use “triggers” to make their mind dumps easier – a set of key words or phrases that set your mind on a particular aspect of your life, in order to let you focus on items related to it. 43 Folders has a long list of these triggers, everything from “Phone calls,” to “Furniture”, to “Weddings.”

Some people, GTD followers in particular, do a mind dump before their Weekly Review, as part of figuring out what the week ahead has in store. Others, like myself, do it once a week or so – whenever I have 20 minutes to spare. I recommend doing it at least once a week – it has a tendency to get long and unweildly otherwise.

A mind dump can also be done anywhere – another great thing about it. Open up a note on a cell phone, or write on the back of a newspaper; wherever you are, if you’ve got a free moment, clear your head.

You’ll be amazed how many things come out of your brain and into your organizational system, when you devote time and space to emptying it.

Tags: Marketing coach, marketing speaker, mind dump, productivity tips, success tips. Originally published on Lifehack.org

Please use the COMMENTS area below to share how and when YOU get things out of your head and into your system...

doit marketing jack up productivity with a brain dump

Tags: marketing speaker, consultant marketing, thought leadership marketing, marketing expert, productivity tips, marketing coach, success tips, marketing consultant, doit marketing, do it marketing, doitmarketing, mind dump

Marketing Coach: 29 Gurus Worth Following

29 business gurus doit marketingIf you're interested in marketing success, business success, and life success - well, there are a lot of so-called experts out there.

Many are called. Few are chosen.

I've made the choosing easy for you...

Here are 29 super-smart, generous, prolific, sometimes contrarian, and always fascinating people worth following...

p.s. The best thing about them - none of them would CALL themselves a "guru" - they simply consider themselves lucky to be sharing their insights with others who can benefit.

Here they are in no particular order (although each of them is truly #1)

  1. Jay Baer - http://www.convinceandconvert.com
  2. Stephanie Chandler - http://www.stephaniechandler.com
  3. Corey Perlman - http://www.ebootcamp.com
  4. Melinda Emerson - http://succeedasyourownboss.com
  5. Barry Moltz - http://barrymoltz.com
  6. Henry DeVries - http://www.marketingwithabook.com
  7. Scott Ginsberg - http://hellomynameisscott.com
  8. Dan Janal - http://www.prleadsplus.com
  9. Mark LeBlanc - http://markleblanc.com
  10. Mary Foley - http://maryfoley.com
  11. Gene Marks - http://genemarks.com
  12. Viveka Von Rosen - http://linkedintobusiness.com
  13. Brian Tracy - http://briantracy.com
  14. Tom Searcy - http://www.huntbigsales.com
  15. John Jantsch - http://www.ducttapemarketing.com
  16. Joe Calloway - http://joecalloway.com
  17. Jay Conrad Levinson - http://www.gmarketing.com
  18. Joe Vitale - http://www.mrfire.com
  19. Mark Sanborn - http://www.marksanborn.com
  20. Marshall Goldsmith - http://www.marshallgoldsmithlibrary.com
  21. David A. Fields - http://www.davidafields.com
  22. Pamela Slim - http://www.escapefromcubiclenation.com
  23. Mark Hunter - http://thesaleshunter.com
  24. Bob Bly - http://www.bly.com
  25. David Siteman Garland - http://www.therisetothetop.com
  26. Bob Burg - http://www.burg.com
  27. Jeffrey Hayzlett - http://hayzlett.com
  28. Jim Kukral - http://www.jimkukral.com
  29. David Rohlander - http://theceocode.com

And here are eight more for good luck... (Yep, you get more than 29. See? Underpromise and overdeliver!)

  1. Michael Goldberg - http://www.buildingblocksconsulting.com
  2. Randy Gage - http://www.randygage.com
  3. Jose Palomino - http://www.valueprop.com
  4. Dharmesh Shah - http://onstartups.com
  5. Sally Hogshead - http://sallyhogshead.com
  6. Michael Dalton Johnson - http://www.salesdog.com
  7. Larry Winget - http://www.larrywinget.com
  8. Gary Vaynerchuk - http://garyvaynerchuk.com

Bookmark this blog post - stay connected with these people - implement their big ideas - and you WILL profit, prosper, and succeed.

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on the people who have made the biggest impact on YOUR professional success...

29 gurus worth following doit marketing

 

Grab your FREE copy of the Ultimate Resource List!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing for speakers, marketing speaker, marketing strategy, marketing success, thought leadership marketing, professional services marketing, trusted advisor marketing, marketing expert, entrepreneurship, professional speaker marketing, marketing ideas, marketing coach, marketing strategist, motivational speaker marketing, success tips, speaker marketing, marketing consultant, marketing mix, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, sales and marketing, marketing tips, success

Marketing Coach: The REAL Value of LinkedIn Skills

doit marketing linkedin skillsAs a marketing speaker and marketing coach, I get a ton of questions about LinkedIn.

Although I'm no LinkedIn expert like my pal Viveka Von Rosen, I have learned a thing or two about the REAL value of using the Skills feature on LinkedIn.

Here's a short video to walk you through how YOU can maximize the connection value of endorsing the Skills of folks in YOUR network: 

(Hit the "full screen" icon in the lower right for a bigger, sharper video)

As you've heard me say about many other social media marketing tools and tactics - the power of using LinkedIn Skills is really not about YOU. No good marketing, sales or business development tactic ever is. 

It's about THEM. 

What do you think? Please use the COMMENTS area below to share your experience and opinions about the Skills feature of LinkedIn...

doit marketing using endorsements on linkedin

Tags: marketing for speakers, marketing success, thought leadership marketing, social media, linkedin, professional services marketing, trusted advisor marketing, professional speaker marketing, marketing coach, success tips, marketing for authors, marketing for consultants, thought leadership, marketing tip, social media marketing, public speaker marketing

Business Book Review: THREE books for the price of one

doit marketing business book reviewsHere's another in my series of marketing and business book reviews - but not just any old business books.

Fire starters...

Game changers...

Show stoppers...

Books that will transform the way you think about your work, about your business, and - yes - about your life.

Ready? Take a look...

What do you think? Please leave a COMMENT below to share your experiences with this book, with this author, or with other game changing books that YOU recommend...

Tags: marketing for speakers, consultant marketing, thought leadership marketing, professional services marketing, marketing expert, professional speaker marketing, marketing ideas, marketing coach, success tips, marketing for authors, marketing for consultants, business book review

Marketing Coach: 11 Lessons from 101 Tips in 3 Words

The awesome Yosef Klein who works at Click and Market in my old stomping grounds of Brooklyn NY sent me the following picture of the poster he created from my blog post titled 101 Success Tips in 3 Words

Check this out: 

doit marketing 101 success tips in 3 words

Isn't this what we are all after when it comes to marketing YOUR awesomeness? 

Don't YOU want people putting posters up in their offices of YOUR ideas, tips, content and inspiration?

Damn... I know I do... 

I know Yosef does...

And you probably do as well. 

So here are 11 observations, learnings and ideas for YOU to make this happen in YOUR business.

  1. People love lists. 
  2. People love encouragement.
  3. People love brevity.
  4. People love audacity.
  5. People love connection.
  6. People love visuals.
  7. People love quirkiness.
  8. People love insights.
  9. People love personalization.
  10. People love specificity.
  11. People love fun.

And thank you, Yosef. 

Dude - you made my day, my week AND my month.

You rock.

I appreciate you. 

_______

Tags: Marketing Speaker, Marketing Coach, Word of Mouth Marketing

What do YOU think? Use the COMMENTS area below to share your advice, insights and recommendations on how YOU create content that is more shareable, more spreadable, more findable and more poster-ific!

Tags: marketing for speakers, marketing speaker, marketing concept, thought leadership marketing, word of mouth marketing, professional services marketing, trusted advisor marketing, marketing expert, professional speaker marketing, marketing strategist, success tips, marketing consultant, marketing for authors, marketing for consultants