Do It! Marketing Blog: Marketing for Smart People™

When Talent Meets Versatility

This video clip speaks for itself (you should have your audio/speakers turned on):

What can YOU do that will impress people with YOUR versatility and talent?

These days, "being good" (or even great) is merely table stakes - you need to MASTER your offerings so your audience knows they're in the hands of a professional good enough to deliver A+ work while being confident enough to have fun.

Grab your FREE copy of the Social Media Traffic Boost Cheat Sheet!

And then leave a comment below with your questions, thoughts, and advice on the ideas above.

Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!

Tags: marketing for speakers, marketing concept, thought leadership marketing, business coaching, trusted advisor marketing, marketing expert, success tips, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, business coach

Marketing Coach: Your Ideas Are Sold by Weight, Not Volume

doitmarketing five words recite

Ya dig?

Please use the COMMENTS area below to share your advice, insights and recommendations on packing maximum VALUE into minimum WORDS...

doitmarketing, marketing speaker, marketing coach

Tags: marketing speaker, consulting firm marketing, thought leadership marketing, trusted advisor marketing, marketing professional services firms, marketing strategist, doit marketing, do it marketing, doitmarketing, content marketing, brand strategy

Marketing Coach: Entrepreneurs Change the World

This video is one of my all-time favorites.

And if you're an entrepreneur, you'll immediately see why:

Have a great weekend - and then next week, get back to the business of changing the world!

Tags: marketing for speakers, thought leadership marketing, trusted advisor marketing, entrepreneurship, small business marketing expert, small business coach, marketing for authors, marketing for consultants, doit marketing, do it marketing, small business marketing speaker, doitmarketing, small business marketing coach, business coach

Marketing Speaker: 5 Books You Oughta Buy NOW

doitmarketing, top five business books, best business booksHere are my Top Five Business Books of the Week - but these are not just any old business books.

They are...

Fire starters...

Game changers...

Show stoppers...

Books that will transform the way you think about your work, about your business, and - yes - about your life.

Get your amazon shopping cart ready for some racing stripes - here we go: 

  1. Be the Best at What Matters Most: The Only Strategy You will Ever Need by Joe Calloway 
     
  2. Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business by Scott McKain

  3. Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results by Mark Sanborn

  4. Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits by Jeffrey W. Hayzlett and Jim Eber 

  5. People Buy You: The Real Secret to what Matters Most in Business by Jeb Blount

Tags: marketing for speakers, thought leadership marketing, business coaching, trusted advisor marketing, marketing expert, entrepreneurship, coaching, professional speaker marketing, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, business book review, best business books, business strategy, public speaker marketing

Marketing Coach: Master the Cold Call Once and for All

doitmarketing, marketing speaker, marketing coach

You hate cold calling, yeah, yeah, I know BUT...

Truth is, nothing beats having a voice-to-voice conversation with a real prospect. And when you reach prospects, you have less than 30 seconds to interest and engage them. Make a mistake and there are no second chances.

You need to have a solid, proven plan to engage your prospects by phone and consistently win them over so that more sales happen.

Join me as I interview Wendy Weiss, the "Queen of Cold Calling," for this empowering call where you will get specific answers to:

  • Why cold call at all? Is it old-fashioned? Does it even work?
  • Haven’t e-mail and social media replaced cold calling?
  • How do I know whom to call?
  • What should I say? 
  • What is a good generic script?
  • How can I convince prospects to speak with me without giving them the feeling I’m trying to ‘sell’ them something? 
  • How do I deal with voicemail? Should I leave a message?
  • Why doesn’t anyone ever call me back?
  • And a whole lot more...

We'll have room on the teleseminar line for 100 people so take 10 seconds to register now so you don't miss out.

Tags: marketing for speakers, consultant marketing, thought leadership marketing, keynote speaker, business coaching, trusted advisor marketing, marketing expert, sales rejection, sales prospecting, marketing coaching, marketing coach, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, sales and marketing, lead generation

Marketing Coach: Motivational Speaker Eric Thomas

Awesome video - wanted you to experience this for yourself:

Tags: marketing for speakers, marketing speaker, business coaching, marketing expert, marketing coaching, professional speaker marketing, marketing coach, success tips, speaker marketing, marketing for authors, doit marketing, do it marketing, doitmarketing, success, business strategy, business coach, becoming an expert

The Shame of Success

doitmarketing shame of successIf you'd like to do better in your business... this post is for you.

If you're down in the dumps - no money, no clients, no prospects, no hope... this post is for you.

If you're doing great - and not sure exactly why or how long this "lucky streak" will last - this post is DEFINITELY for you...

There's a dirty word in business, especially among authors, speakers, and experts who, above all, feel that they should serve as shining examples of personal success and professional prosperity.

That word is shame

It's easy to feel shame when your business is doing poorly. I'm not saying that it's RIGHT - but it sure is easy. 

And yes, it's painful, negative, and unpleasant to feel shame. But perhaps there's an upside to that because it makes you feel uncomfortable to feel unsuccessful. 

At least THAT part makes sense. 

There's another kind of shame that is more pernicious, dangerous and much more common than you might think. 

It's the shame of success.

It's when you juuuuust start to break through... when your business juuuuust starts to take off... when the money juuuuust starts to flow abundantly. 

You're not only paying your bills, you're paying off debt (credit cards, home equity line, etc.), you're building up your savings, your rainy day fund is healthy, you're paying yourself regularly, you are even... GASP... putting away some nice money for retirement and/or your kids' college fund.

The it hits you... The Shame of Success. It's a little voice in your head.

You know what I'm talking about. I'll bet you even know what it's saying to you. Things like: 

  • This won't last - it's just a lucky streak...
  • You're one step away from being broke again...
  • Don't count your eggs before they hatch...
  • You're not that good...
  • You're not that smart...
  • You can't even handle this much client work
  • You're going to blow through all this cash and be back at Square 1...
  • Your clients will find you out...
  • Your friends won't like your new level of success...
  • Better not tell anyone about this success, they'll be jealous...
  • They'll think you're lying...
  • They'll think you're bragging...
  • They'll feel bad that they're not doing as well as you... 

And on, and on, and on. 

Please... stop the madness. Kill that voice. Catch yourself every time you hear it and tell it to go take a hike. Refocus. Recenter. 

Remember once and for all - there is no shame in your success. 

If you have REAL friends, they'll celebrate with you. 

If you have friends who don't... guess what? They're not your real friends. 

If misery loves company, it has company enough. 

And it's time you quit that company.

You know who REALLY loves company? 

  • Passion loves company
  • Achievers love company
  • Winners love company
  • Success loves company

There are already way too many people and circumstances that make you feel weak, unworthy, and unsuccessful... they do NOT need your help!

FACT: You TOTALLY deserve to be successful.

FACT: This is ABSOLUTELY your time to crush it. 

FACT: YOU ROCK so hard, you don't even know it. 

FACT: You are insanely GREAT.

FACT: You ARE fabulously successful - so KEEP GOING!!!

In the immortal words of the great Zig Ziglar, "I'll see you at the top!" 

What do you think? Please leave a COMMENT below and let's hear YOUR advice, insights and recommendations on how not to get bushwhacked by the "shame of success."

shame of success doitmarketing

Tags: marketing for speakers, marketing concept, thought leadership marketing, passion, trusted advisor marketing, marketing expert, marketing coaching, success tips, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing

Fortune Cookie Business Book - Yours FREE

Happy Friday. 

A day worth celebrating with a free gift for you - a copy of the best book I never wrote: The Fortune Cookie Business Book.

the fortune cookie business book

Click here to download your copy right here, right now. 

Enjoy - and thank you for being a reader of this blog and a supporter of my work. 

(Psst... Want a hardcopy version? That can be arranged here.) 

Comments? Questions? Want to share what YOUR favorite Chinese meal is? (Mine is listed on page 187)... then please use the COMMENTS area below and...

doitmarketing do it marketing blog

Tags: marketing for speakers, consultant marketing, marketing concept, thought leadership marketing, freebies, marketing professional services, professional services marketing, trusted advisor marketing, marketing professional services firms, marketing coaching, professional speaker marketing, marketing ideas, marketing coach, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, public speaker marketing

Marketing Coach: Reality Check with Craig Price

doitmarketing speaker marketing coach realitycheck

Today, you're getting a hot and juicy marketing interview that I did for my pal Craig Price, host of the terrific podcast series, Reality Check

Click here to listen in.

Criticisms, scathing remarks, bitter complaints? Awesome - Craig loves to get those. 

Comments, kudos, or congratulations? Leave THOSE in the COMMENTS section below and let's hear from YOU... 

doitmarketing marketing speaker marketing coach david newman

Tags: marketing for speakers, marketing for coaches, consultant marketing, thought leadership marketing, professional services marketing, trusted advisor marketing, marketing expert, marketing coaching, professional speaker, professional speaker marketing, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing

Marketing Coach: Close More Sales

doitmarketing close more salesClosing effectively is all about answering this question: "What can you do to minimize the risk to the prospect of buying your product or service?"

Look at all the products out on the market that offer risk-free, money back guarantees. Do you offer guarantees, warrantees, refunds, free trials or make-ups?

In today’s “do more with less” business environment, many economic decision-makers have a new top priority – and it’s NOT “Making the very best choice.”

It is “Not making a mistake that will cost me my job.”

If you can reassure someone with this mindset that buying from you is smart and safe and risk-free, you will automatically close more sales.

Ask yourself the following questions:

  • How can I provide a free version of my product or service?
  • What can I learn from the auto industry’s new trend of “the 24-hour test drive”?
  • What does the buyer have to lose if they buy from me?
  • What do they have to gain?
  • How can I ensure the buyer’s success – not just their satisfaction?
  • How can I employ the concept of risk-reversal – meaning that the risk is all on my side if they don’t achieve success?

When most sales training programs talk about overcoming objections, they usually don’t discuss the real objections that are in most buyers’ minds. These are things like:

  • "I don’t trust you"
  • "I don’t believe this will get the results you say it will"
  • "This sounds too good to be true"
  • "If this works, I would have heard of this solution already"
  • "Who says so besides you?"

You should understand (and expect) that people probably will not trust you in the beginning of the sales process.

They have been sold stuff all their lives “against their will.”

They bought the steak knives, the late-night infomercial real estate program, the Girl Scout cookies, the raffle ticket, or the used car and regretted it later. (OK maybe not the cookies.) Trust has to be earned over time.

To address these aspects of buyer resistance, you can use a battery of smart sales tools.

You may be using some of these already, but the more you pile on, the more effective they will be.

Start to collect, document, and use:

  • Client testimonials (letters are good; audio and video are even better)
  • Awards and industry recognition of your product/service
  • Press clippings and articles mentioning you or your clients using your product/service
  • Objective, fact-based side-by-side comparisons with competing products/services
  • Cost analyses and comparisons between using your product/service, using the competition, doing it themselves, and doing nothing

All of these items will help you reduce risk, build credibility, and pave the way for closing more sales - even to your toughest prospects!

Tags: Marketing speaker, marketing coach, close more sales, marketing for speakers, marketing for authors, professional services marketing, selling professional services

What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on these ideas and join the conversation...

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Tags: marketing for speakers, thought leadership marketing, marketing professional services, professional services marketing, trusted advisor marketing, sales rejection, sales prospecting, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, sales and marketing