Just came across this Slideshare - it was too brilliant not to share with you. Check it out:
Please use the COMMENTS area below to share YOUR advice, insights and recommendations on packing maximum VALUE into minimum TIME...
Tags: marketing for speakers, business coaching, professional services marketing, marketing expert, marketing coaching, small business coach, success tips, marketing for authors, marketing for consultants, small business marketing coach, business coach
This video clip speaks for itself (you should have your audio/speakers turned on):
What can YOU do that will impress people with YOUR versatility and talent?
These days, "being good" (or even great) is merely table stakes - you need to MASTER your offerings so your audience knows they're in the hands of a professional good enough to deliver A+ work while being confident enough to have fun.
Grab your FREE copy of the Social Media Traffic Boost Cheat Sheet!
And then leave a comment below with your questions, thoughts, and advice on the ideas above.
Are you a DO IT freak? Welcome to the club!! Please use the social media buttons at the top of this post to share it with your network. YOU are a rock star!
Tags: marketing for speakers, marketing concept, thought leadership marketing, business coaching, trusted advisor marketing, marketing expert, success tips, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, business coach
Here are my Top Five Business Books of the Week - but these are not just any old business books.
They are...
Fire starters...
Game changers...
Show stoppers...
Books that will transform the way you think about your work, about your business, and - yes - about your life.
Get your amazon shopping cart ready for some racing stripes - here we go:
- Be the Best at What Matters Most: The Only Strategy You will Ever Need by Joe Calloway
- Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business by Scott McKain
- Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results by Mark Sanborn
- Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits by Jeffrey W. Hayzlett and Jim Eber
- People Buy You: The Real Secret to what Matters Most in Business by Jeb Blount
Tags: marketing for speakers, thought leadership marketing, business coaching, trusted advisor marketing, marketing expert, entrepreneurship, coaching, professional speaker marketing, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, business book review, best business books, business strategy, public speaker marketing
You hate cold calling, yeah, yeah, I know BUT...
Truth is, nothing beats having a voice-to-voice conversation with a real prospect. And when you reach prospects, you have less than 30 seconds to interest and engage them. Make a mistake and there are no second chances.
You need to have a solid, proven plan to engage your prospects by phone and consistently win them over so that more sales happen.
Join me as I interview Wendy Weiss, the "Queen of Cold Calling," for this empowering call where you will get specific answers to:
- Why cold call at all? Is it old-fashioned? Does it even work?
- Haven’t e-mail and social media replaced cold calling?
- How do I know whom to call?
- What should I say?
- What is a good generic script?
- How can I convince prospects to speak with me without giving them the feeling I’m trying to ‘sell’ them something?
- How do I deal with voicemail? Should I leave a message?
- Why doesn’t anyone ever call me back?
- And a whole lot more...
We'll have room on the teleseminar line for 100 people so take 10 seconds to register now so you don't miss out.
Tags: marketing for speakers, consultant marketing, thought leadership marketing, keynote speaker, business coaching, trusted advisor marketing, marketing expert, sales rejection, sales prospecting, marketing coaching, marketing coach, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, sales and marketing, lead generation
Awesome video - wanted you to experience this for yourself:
Tags: marketing for speakers, marketing speaker, business coaching, marketing expert, marketing coaching, professional speaker marketing, marketing coach, success tips, speaker marketing, marketing for authors, doit marketing, do it marketing, doitmarketing, success, business strategy, business coach, becoming an expert
If you'd like to do better in your business... this post is for you.
If you're down in the dumps - no money, no clients, no prospects, no hope... this post is for you.
If you're doing great - and not sure exactly why or how long this "lucky streak" will last - this post is DEFINITELY for you...
There's a dirty word in business, especially among authors, speakers, and experts who, above all, feel that they should serve as shining examples of personal success and professional prosperity.
That word is shame.
It's easy to feel shame when your business is doing poorly. I'm not saying that it's RIGHT - but it sure is easy.
And yes, it's painful, negative, and unpleasant to feel shame. But perhaps there's an upside to that because it makes you feel uncomfortable to feel unsuccessful.
At least THAT part makes sense.
There's another kind of shame that is more pernicious, dangerous and much more common than you might think.
It's the shame of success.
It's when you juuuuust start to break through... when your business juuuuust starts to take off... when the money juuuuust starts to flow abundantly.
You're not only paying your bills, you're paying off debt (credit cards, home equity line, etc.), you're building up your savings, your rainy day fund is healthy, you're paying yourself regularly, you are even... GASP... putting away some nice money for retirement and/or your kids' college fund.
The it hits you... The Shame of Success. It's a little voice in your head.
You know what I'm talking about. I'll bet you even know what it's saying to you. Things like:
- This won't last - it's just a lucky streak...
- You're one step away from being broke again...
- Don't count your eggs before they hatch...
- You're not that good...
- You're not that smart...
- You can't even handle this much client work
- You're going to blow through all this cash and be back at Square 1...
- Your clients will find you out...
- Your friends won't like your new level of success...
- Better not tell anyone about this success, they'll be jealous...
- They'll think you're lying...
- They'll think you're bragging...
- They'll feel bad that they're not doing as well as you...
And on, and on, and on.
Please... stop the madness. Kill that voice. Catch yourself every time you hear it and tell it to go take a hike. Refocus. Recenter.
Remember once and for all - there is no shame in your success.
If you have REAL friends, they'll celebrate with you.
If you have friends who don't... guess what? They're not your real friends.
If misery loves company, it has company enough.
And it's time you quit that company.
You know who REALLY loves company?
- Passion loves company
- Achievers love company
- Winners love company
- Success loves company
There are already way too many people and circumstances that make you feel weak, unworthy, and unsuccessful... they do NOT need your help!
FACT: You TOTALLY deserve to be successful.
FACT: This is ABSOLUTELY your time to crush it.
FACT: YOU ROCK so hard, you don't even know it.
FACT: You are insanely GREAT.
FACT: You ARE fabulously successful - so KEEP GOING!!!
In the immortal words of the great Zig Ziglar, "I'll see you at the top!"
What do you think? Please leave a COMMENT below and let's hear YOUR advice, insights and recommendations on how not to get bushwhacked by the "shame of success."
Tags: marketing for speakers, marketing concept, thought leadership marketing, passion, trusted advisor marketing, marketing expert, marketing coaching, success tips, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing
Today, you're getting a hot and juicy marketing interview that I did for my pal Craig Price, host of the terrific podcast series, Reality Check.
Click here to listen in.
Criticisms, scathing remarks, bitter complaints? Awesome - Craig loves to get those.
Comments, kudos, or congratulations? Leave THOSE in the COMMENTS section below and let's hear from YOU...
Tags: marketing for speakers, marketing for coaches, consultant marketing, thought leadership marketing, professional services marketing, trusted advisor marketing, marketing expert, marketing coaching, professional speaker, professional speaker marketing, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing
Top 5 Tips for Twitter:
- Listen and learn. As with other social media, the most important first step is to listen to the conversations. See what people are talking about in your industry on Twitter. The daily thoughts of so many people can be an incredibly rich source of new ideas for products and services.
- Publish valuable news and information. Only after you've listened and understand the style and etiquette of Twitter communications should you consider creating an account and posting content. An easy starting point is to publish regular news and updates that you already distribute via other channels.
- Distribute promotions. Some companies are finding that Twitter is an effective channel for sending out promotional messages. Timely sales and coupons are easy to distribute on Twitter, and the fast nature of the Twitterverse means that people can respond to the promotions quickly. Note: Keep offers and promotions to LESS than 20% of your tweets, otherwise you'll come off like a sleazy peddler rather than a trusted partner.
- Create or extend your brand personality. Ultimately, Twitter is far more valuable for distributing your brand personality than it is for merely delivering your content. Social media is social. Be a person first.
- Engage in conversations and customer service. Twitter is about conversations, not monologues. Twitter is about talking with people, not merely at them. Engage, thank, respond and reciprocate.
Top 5 Tips for LinkedIn:
- Use LinkedIn Groups & stimulate new leads daily with value-first outreach.
- Ask questions & build your credibility using LinkedIn status updates.
- Create powerful events and promote them to relevant groups.
- Run an advanced search to find buyers, prospects, and advocates in your target market.
- Once you find leads, send personalized messages and connect 1-to-1 as real people, not as “targets.”
Top 5 Tips for Facebook:
- Define your target market. Every online effort that will actually get you results starts with knowing exactly who your perfect clients are.
- Connect with people in your target market. For every action you take on Facebook, ask yourself how doing this helps you connect and network with people in your target market.
- Get and stay active. Facebook marketing will only work for you if you are active. Don't engage in "drive-by" activity and expect long-term results.
- Share valuable tips and ideas. A big part of your Facebook marketing should be promoting and sharing your expertise – not pitching and peddling your wares
- Start a Facebook business page. Start one if you don't have one yet. It's a great forum for discussion, answering questions, and building community.
Your Simple Social Media Marketing Plan:
Here is exactly what you need to do - step by step - to help you and your organization maximize the basics in your social media gameplan:
- Calendarize your social media tactics in less than 30 minutes a day
- Organize your social media priorities behind one of three main purposes (sharing resources, building relationships, engaging in reciprocity)
- Operationalize your social media game plan with time-saving tools such as TweetAdder, BufferApp, and ping.fm
- Leverage and grow the impact of all your social media efforts and assets
Remember – if you start small, stick to your plan and your calendar, learn as you go, and adjust your game plan based on your results, your social media strategies WILL pay off for you and for your organization!
Tags: Marketing speaker, marketing coach, social media gameplan, top 5 social media tips, marketing for speakers, marketing for authors
What do YOU think? Please use the COMMENTS area below to share your advice, insights and recommendations on effectively using social media WITHOUT going bonkers...
Tags: marketing for speakers, thought leadership marketing, social media, trusted advisor marketing, marketing expert, marketing coaching, marketing, professional speaker marketing, motivational speaker marketing, speaker marketing, marketing consultant, marketing for authors, marketing for consultants, doit marketing, do it marketing, doitmarketing, social media marketing, public speaker marketing
Here's a piece I submitted to CMO magazine.
Wanted to share it with YOU first because, heck, you deserve to see it before a whole bunch of corporate dudes get their hands on this info, take it into meetings, and debate it for months before deciding not to implement any of it... Ya dig?
The lesson? Action creates traction... so GO, GO, GO!!!
Top 10 Marketing Secrets
- There is NO secret - it's just hard work, good luck, and a great team
- Social isn't marketing. Social is social. Marketing is marketing. Doing one and expecting the others' result is probably the #1 cause of heartaches, headaches and disappointment.
- It's all about the basics - always has been, always will be. Now more than ever.
- B2B and B2C are different animals - yes, really. Thus, genius in one can make for a train wreck in the other.
- Marketing's main client is sales. Boom!
- There is no industry or market sector where thought leadership isn't going to make a huge difference to your success. HUGE.
- We've been saying this for a decade but still so few are doing it: stop "spreading messages" and focus more on starting conversations. Real, open, 2-way conversations with the public, the media, consumers, clients, influencers, and friends (real ones, not the ones on Facebook).
- The more you rely on third-party platforms like Facebook, the less stable and more endangered your brand becomes. Build traffic on your own properties where you have 100% control of what's visible and what's not, who can see what and when and for how long, and how content and community are built and nurtured.
- Good, creative, smart advertising has always worked. It's not about where you see it - it's about what you see. And how much it makes you think, smile and act.
- Stop following the herd - we need more leaders. Stop reading Top 10 lists like this one - and start writing your own. Stop blathering on about your products and services - and start telling real stories about real customers making real improvements in their real lives because you were there.
What do YOU think? Agree? Disagree? Comment? Rant? Rave? Awesome... go ahead and use the COMMENTS area below and let's hear from YOU...
Tags: marketing for speakers, marketing speaker, marketing success, marketing concept, thought leadership marketing, trusted advisor marketing, marketing expert, marketing strategist, marketing consultant, marketing for authors, doit marketing, do it marketing, doitmarketing, marketing tips
Late to the party but still ready to have fun... share smart marketing ideas... and put money in YOUR pocket...
Please give a warm welcome to...
The Do It! Marketing podcast!!!
In this episode, my guest is author and professional speaker Jim Matthis.
Jim is an international Certified Speaking Professional (CSP), business strategist and best-selling author. He helps business leaders who want to reinvent their businesses in changing economic climates.
Jim is also the author of the best-selling book: “Reinvention Made Easy: Change Your Strategy, Change Your Results,” and “Reinvention 101: Bold Ideas for Reinvention.”
Jim talks with me about the business of speaking AND how executives and entrepreneurs can punch through the noise and sell more effectively - even to prospects who are lazy, busy, and befuddled!
Listen in and then share YOUR advice, insights and recommendations in the COMMENTS area below...
Tags: marketing for speakers, marketing speaker, marketing strategy, marketing success, marketing professional services, marketing expert, sales prospecting, marketing coaching, marketing coach, marketing strategist, marketing consultant, marketing for authors, doit marketing, do it marketing, doitmarketing, sales and marketing, marketing podcast
