Two quick things for you:
1. NEW Group on LinkedIn for "Professionals Who Speak"- if you're a speaker, author, independent professional, corporate executive or entrepreneur, the conversations, resources and people you'll connect with here are top-notch.
We are up to over 300 members in just over 5 weeks. Great community and great content is being posted and discussed daily.
Join us here: http://bit.ly/LI-ProSpeak
2. We still have a few seats open for next week's zero-cost teleseminar called "Product Development Roadmap." If you or someone in your circle is looking to write a book, produce audio, video, or online assets, package a coaching or consulting program, or otherwise "productize" your expertise, this may be worth a look. Especially because it's FREE...
Register here:
http://www.doitmarketing.com/product-development-roadmap
Have a great weekend!
Tags:
marketing for speakers,
marketing speaker,
marketing success,
thought leadership marketing,
professional services marketing,
trusted advisor marketing,
professional speaker marketing,
marketing ideas,
marketing strategist,
speaker marketing,
small business marketing,
marketing for authors,
marketing for consultants,
public speaker marketing
Tags:
marketing for speakers,
marketing concept,
professional services marketing,
marketing expert,
small business coach,
professional speaker marketing,
marketing ideas,
marketing coach,
success tips,
speaker marketing,
small business marketing,
marketing for authors,
marketing for consultants,
marketing tips
Once or twice a month, I get interviewed, featured or quoted by other experts, the news media, or my mom. (Hi Mom!)
How can you do the same?
You won't get coverage from my mom but you WILL get major media from PRLeads.com like I do. Try it - it's your best deal for public relations bar none.
But that's not the point of this post.
The point of this post is... Balls.
Nerve.
Moxie.
Stepping up and asking for what you want.
Just like my new friend Damian Niolet did when he asked me for an interview.
Damian could easily have succumbed to negative self-talk like "Oh, this David Newman character is a big deal and he'll never agree to an interview. I'm just a guy studying marketing who has a meager 50 Twitter followers. He's not going to waste his time talking to me..." and so on.
Good news for Damian - he did not sabotage himself with any such nonsense.
He asked. I said yes. We did an interview that totally kicked ass and - frankly - was a hell of a lot better than anything I've given to The New York Times, Philadelphia Business Journal (Hi Craig!) or FastCompany.com.
Listen online or grab a copy to download.
Why is this interview valuable to you?
First, because Damian prepared thoughtful questions I've never been asked before. (Like the ethical code of marketing? Or how marketing affects our society? Wow... nice!) So the content will help you market smarter and generate more leads, better prospects and bigger sales.
Secondly, this interview shows you how YOU may want to use interviewing as a marketing strategy yourself. Either purely for research OR to build relationships with your prospects and colleagues OR as a content development strategy to enrich your blog and establish yourself as an authority in your field.
For your reference - and to make it easier to follow along if you listen in - here is the list of 15 questions Damian prepared for our conversation...
See if YOU can develop a list of smart, detailed and occasionally surprising questions like these for YOUR next interview:
- Can you provide a brief overview of your experience, to include education? (Leading up to your marketing experience, unless you knew from the start you wanted to work in marketing, in which case you can speak to your experience working for other marketing firms)
- What drove you to enter the world of marketing? (Your passion for marketing; Leading up to starting Do It! Marketing)
- What drove you to start up Do It! Marketing? (Why and when)
- What was the most difficult part of the start-up process? (How)
- Did you have a marketing strategy from the start? How did it evolve?
- What is your view/opinion of how marketing has changed in the last 15-20 years?
- Has social networking always been a big part of your strategy? (Dependent on when Do It! Marketing was founded)
- What is the very first bit of advice you’d give to a client to get them started?
- What is the very most important bit of advice you’d give to a client for whom you are building a marketing strategy?
- What would you say to those who suggest that using social networks in a passive mode (as a conversation tool only) is time wasted because it does not necessarily focus on leads?
- Is there a medium, other than social networks, you believe to be invaluable?
- What company do you believe exemplifies marketing at its best?
- Is there an ethical code within marketing? Is this code debatable?
- The manner in which marketing is practice undoubtedly influences society at large. Do you believe the marketing practices in America over the last 50+ years have had a positive or negative impact on society?
- What will marketing look like in the future? Are there near-term changes we can expect? Is there another revolution on the distant horizon?
Catch up with the rest of Damian's blog and keep your eye on this guy. He's gonna do BIG things.
p.s. We still have a few open spaces for the Simple Marketing Success 10-Week Virtual Bootcamp experience. The program is open by application only. Let me know you're interested (email or call me 610.716.5984) and I'll forward you the application materials and program guidelines right away. We start the program September 26, 2012.
Tags:
marketing speaker,
marketing strategy,
marketing success,
media relations,
marketing professional services,
marketing coaching,
public relations,
small business coach,
marketing ideas,
marketing coach,
marketing strategist,
speaker marketing,
small business marketing,
questions,
small business marketing coach
If you are a speaker, consultant, coach, author, independent professional -- or executive looking to spread your message and monetize your professional expertise -- this program is for YOU.
This 6-Session Weekly Bootcamp includes information, materials, and coaching on:
- How to create your personal Brand that puts your competition to shame
- Strategically navigating the world of Social Media so that it doesn't eat up your life and your productivity while still generating leads
- The business of Public Speaking; learn what the top speakers are doing in today's market to get gigs and build their list
- The ins and outs of the fast-changing Publishing world. Discover which method of book publishing is right for you. Then put the steps in place to successfully execute the book you've been dreaming of
- Insider secrets of a successful Product Launch. Get more product sales in a shorter period of time with these tested and proven techniques
- Find out what the masters are doing for their Market Research. Get the edge in your business plan right from the start by implementing these easy and quick techniques
As with most well-marketed, well-delivered programs, naturally you get some nice bonuses in addition to the Early Bird pricing that is now in effect.
You're invited to a FREE Q&A webinar TODAY June 7th at 2pm Pacific Time.
If you can't come to the live webinar, I still recommend that you register because you'll get a copy of the replay. The registration link is below.
Title: FREE Expertise to Empire Q&A webinar
Date: TODAY! Thursday, June 7, 2012
Time: 2pm Pacific - 3pm Mountain - 4pm Central - 5pm Eastern
After registering you will receive a confirmation email containing information about joining the Webinar.
Hope you'll check out this program because it might make all the difference in helping you get from Expertise - to Empire!
Tags:
marketing speaker,
personal branding,
small business branding,
marketing professional services,
professional services marketing,
marketing for trainers,
product development,
professional speaker marketing,
marketing coach,
marketing strategist,
speaker marketing,
small business marketing,
marketing mix,
marketing for authors,
marketing for consultants,
social media marketing
Here is special treat for you: A 68-minute content-packed interview with speaker's bureau owner and speaker success coach Shawn Ellis of Succeed Speaking and The Speakers Group.
Simply right-click the link below and select "Save File As..." "Save Target As..." or "Download Linked File..." and save the digital audio file to your Desktop:
Download Interview Now
Shawn and I share some rock-solid ideas to help you grow your speaking business, approach speakers bureaus in the right way at the right time and for the right reasons, separate your speaking business from the rest of the pack, and leverage your long-term value to clients way beyond your speech.
Shawn helps speakers have more fun, reach more people and make more money.
NOTE: Don't forget to grab your Succeed Speaking Subscribers Toolbox of resources, videos and tips that Shawn and I mention during our interview. Grab your copy now at...
http://www.succeedspeaking.com/
Listen in, grab your free resources and then please leave a comment below so you can...
Tags:
marketing for speakers,
motivational speaker,
professional speaker,
speaking,
professional speaker marketing,
marketing coach,
motivational speaker marketing,
speaker marketing,
marketing tips,
sponsored speaking,
speaker placement
Avish Parashar has just released a new book titled, "Say Yes, And!" and he has a great special offer for people who buy the book by midnight tonight, Feb. 28.
The book takes a fundamental principle from improv comedy - saying "yes, and" instead of "yes, but" - and shows you how that one simple idea can help you improve your career, your business, your relationships, and your life.
As a special promotion, if you buy the book today, February 28th, you'll get access to over $200 in free gifts, including PDF versions of two of Avish's other books and over 8 hours of MP3 recordings of some of Avish's most popular audio programs. That's over $200 in gifts in return for buying a $12.95 book.
To get the book and the free gifts, visit http://www.SayYesAnd.com
p.s. Here's my review from amazon.com:
First I have to tell you - I'm a business book junkie. I read 'em all. Big ones, little ones, famous ones, and hidden gems. All topics including sales, marketing, leadership, strategy, the how-to, the what-to, and the why-to kind.
And this books stands out.
Plain and simple, Avish Parashar packages essential wisdom, insights, and practical advice into a small concentrated form factor.
But don't be fooled - this is life-changing stuff.
One small turn in what you think and what you say CAN and WILL make a huge impact. Example after example pours out of this book and will soon spark ideas and memories in your own mind of times you took charge and created success - and other times when you chose the "Yes but" path and created your own obstacles, limits, and barriers.
Whether you are a business owner, corporate executive, sales professional, association executive, or non-profit leader, this book is for YOU. Filled with immediately actionable insights and concrete take-aways, this little book may trigger the biggest and best changes your team, your organization, and your results will ever experience.
Tell you what - STOP reading Amazon reviews of this great little book, say "YES AND I'll buy it right now." In fact, you may want to buy three - one for yourself, one for your boss, and one for the significant other in your life. Yes (and) the ideas in this book work as powerfully at home as they do at work!!
Tags:
marketing for speakers,
marketing strategy,
marketing concept,
keynote speaker,
passion,
personal branding,
marketing professional services,
entrepreneurship,
coaching,
motivational speaker,
marketing,
ceo,
professional speaker marketing,
marketing ideas,
marketing coach,
success tips,
speaker marketing,
small business marketing,
marketing tip,
success,
business strategy,
love,
clients
This just came across my email inbox from the Soul Purpose Institute and these 14 questions struck me as a powerful marketing concept to help you close out your 2011 and prepare you to launch into your next level of success in the new year.
I'll post some equally powerful questions about your 2012 - tomorrow!
- What was your biggest triumph?
- What was the smartest decision you made?
- What one word best summarizes your 2011 experience?
- What was the greatest lesson you learned?
- What was the most loving service you performed?
- What is your biggest piece of unfinished business?
- What are you most happy about completing?
- Who were the three people that had the greatest impact on your life in 2011?
- What was the biggest risk you took?
- What was your biggest surprise?
- What important relationship improved the most?
- What compliment would you liked to have received?
- What compliment would you liked to have given?
- What else do you need to do or say to be complete this year?
====
Ready to launch your speaking, consulting, or solo professional practice into its next level of success? You'll get 30 days of specific tools, tactics, templates AND the structured day-by-day guided implementation to remove the overwhelm and make it "paint-by-numbers easy" -- Details are waiting for you here: http://www.SpeakerLiftoff.com
====
Got 2011 thoughts and reflections to share? Use the COMMENTS area below and...
Tags:
marketing for speakers,
marketing speaker,
marketing strategy,
marketing success,
marketing for coaches,
consultant marketing,
consulting firm marketing,
marketing concept,
thought leadership marketing,
marketing professional services,
professional speaker marketing,
marketing ideas,
marketing coach,
marketing strategist,
motivational speaker marketing,
success tips,
speaker marketing,
marketing consultant
Marketing Concept: Viral is for morons. In general, this is true - and with professional services marketing in particular, it is VERY true.
How many times have you heard professional services marketing ideas like:
- We'll make a funny YouTube video ...and it'll go viral!
- We'll post a really controversial/ snarky/ edgy blog ...and it'll go viral!
- We'll create a really cool ebook ...and it'll go viral!
Take a look at this well-done Slideshare from the smart marketing folks at espresso:
Tags:
marketing speaker,
consultant marketing,
consulting firm marketing,
marketing concept,
thought leadership marketing,
word of mouth marketing,
viral marketing,
marketing professional services,
professional services marketing,
entrepreneurship,
marketing ideas,
speaker marketing,
social media marketing,
content marketing,
inbound marketing
Marketing Mix: Book Review of "PAID TO SPEAK" published by the National Speakers Association
PAID TO SPEAK is a virtual MBA in the business of speaking. From marketing to positioning to product development to platform skills, it's ALL in here. Well-organized, tightly edited, and with a logical flow from one part of the business to another, PAID TO SPEAK is also unique in that it tells it like it is. No sugar-coating. And no trying to fleece opportunity-seekers into believing the speaking business is a fast, easy, and glamorous way to make money. [It is NONE of the three!]
Speaking professionally today is about thought-leadership, adding value to corporate, association, and entrepreneurial sectors, and understanding all the different ways that audiences and buyers want to access, use, and deploy your expertise. The book spans a wide range of business models, distribution methods, and revenue models. As it should - to reflect the current reality of many successful speakers (very few of whom have business models that look anything alike!)
The key value in buying a copy of PAID TO SPEAK, dog-earing it, highlighting it, and taking notes in the margins... is that you will emerge from the experience with a wealth of information, some clear decisions to make, and a game plan to put it all together in a style and manner that suits your personality, your strengths, and your preferences. This is no "one size fits all" template for "THE" way to become successful. There are MANY paths up the mountain - and PAID TO SPEAK should be your personal handbook, guide, and reference to get you there miles ahead of the competition!
Tags:
marketing for speakers,
marketing speaker,
marketing success,
thought leadership marketing,
keynote speaker,
persuasive speech topic,
social media,
professional speaker video,
marketing professional services,
professional services marketing,
entrepreneurship,
motivational speaker,
professional speaker,
persuasive speech topics,
professional speaker marketing,
motivational speaker marketing,
speaker marketing,
marketing mix,
conference speaker,
public speaker marketing,
raintoday
Drink more water.
Marketing Concept: Writing Page One
You may have already heard about the upcoming 